1. SBI and Company Proprietary and Confidential P1 Global Corporate Circle DCMI 2003 Workshop Metadata, Search and Meaningful ROI Mike Doane Sr. Content Analyst SBI and Company

2. SBI and Company Proprietary and Confidential P2 Meaning of ROI… Really Only Imaginary Human factors can influence up to half of the total potential value to be derived from a collaborative application. Breadth and repeatability are the key points to remember when deploying or upgrading an application. Help a lot of people many times… --Nucleus ROI= average benefit over three years / initial cost. Fully loaded cost = 135% of salary. --Nucleus Rip Off Investment Return On Illusion

3. SBI and Company Proprietary and Confidential P3 Avg. annual cost per employee for file searching, verification, organization and backup: $8,200* International Tobacco Company 40,000 employees X $8,200 = $328 Million per year Internet Software Company 4,000 employees X $8,200 = $32.8 Million per year $100k annual cost per employee 20,000 employees searching 1.0 hours per day = $50 hour x 20k = $1 Million per day $120k annual cost per employee 2,000 employees per day 2.0 hours per day = $60 hour x2 x2k = $240,000 per day The Investment… *Source: GISTICS; SBI analysis Costs to build and implement average initial meta data solution: Consultant: 12 weeks: $150,000 ($2,500 per day, per person) Software: $0 - $85,000 (depending on usage) Employee(s): 12 weeks, 50% FTE, 3 people, $45,000 Total initial investment: $195,000 - $275,000

4. SBI and Company Proprietary and Confidential P4 Individuals realize reduced effort benefits: Any improvement in the ability to find content reduces the overall cost to individuals, workgroups and the enterprise The Return… *Source: SBI analysis 6.6 15.7 43.5 25.1 18.1 Finding the desired file faster Reduction in time spent transferring files Less time spent reorganizing files Fewer file lookups required Other time savings % reduction of time spent away from primary activity*

5. SBI and Company Proprietary and Confidential P5 How could using the Dublin Core help? The Future… Potential cost reductions: Reduced consultant fees (From 12 to 8 weeks, saving $50,000) Jump start projects Less wait time until employees begin using Standardized metadata set for sale Other issues: Recognized corporate standards Vertical market orientation Close integration with content technologies