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Published byAudrey Connolly Modified over 11 years ago
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The Paradox of Choice: Why More Is Less Barry Schwartz Guided Paths to Success June, 2013
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The Official Syllogism More freedom means more well being More choice means more freedom More choice means more well being
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What Too Much Choice Does Paralysis Bad decisions Loss of self control Dissatisfaction with even good decisions
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How Can Choice Be Good and Bad?
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Considering Choice Architecture The role of defaults
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The Power of Defaults (Johnson & Goldstein, Science, 2003)
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Considering Choice Architecture The role of defaults Making the right choice the easy choice Choice slots within required sequences Choose the goal but not the path
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