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The Paradox of Choice: Why More Is Less Barry Schwartz Guided Paths to Success June, 2013.

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Presentation on theme: "The Paradox of Choice: Why More Is Less Barry Schwartz Guided Paths to Success June, 2013."— Presentation transcript:

1 The Paradox of Choice: Why More Is Less Barry Schwartz Guided Paths to Success June, 2013

2 The Official Syllogism More freedom means more well being More choice means more freedom More choice means more well being

3 What Too Much Choice Does Paralysis Bad decisions Loss of self control Dissatisfaction with even good decisions

4 How Can Choice Be Good and Bad?

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8 Considering Choice Architecture The role of defaults

9 The Power of Defaults (Johnson & Goldstein, Science, 2003)

10 Considering Choice Architecture The role of defaults Making the right choice the easy choice Choice slots within required sequences Choose the goal but not the path

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