1. WWW.IAMPROGRESS.ORG 3-D Advocacy Alan Rosenblatt, Ph.D. Center for American Progress Action Fund arosenblatt@americanprogressaction.org

2. WWW.IAMPROGRESS.ORG Technologies Change How We Connect with Constituents

3. WWW.IAMPROGRESS.ORG The Dimensions of Advocacy 1-D (1.0)2-D (2.0)3-D+ (3.0) InformationActionCommunity One-way Communication Two-way Communication All-way Communication Campaign Talks to Activist Campaign Mobilizes Activist to Action Activists Mobilize and Talk to Each Other Email Lists & Brochure Websites Interactive Websites Social Networks

4. WWW.IAMPROGRESS.ORG What Does Web 2.0 Mean?

5. WWW.IAMPROGRESS.ORG Dont Empower, Enable!

6. WWW.IAMPROGRESS.ORG Enabling the People in 3-D Internet enables citizens to more effectively exercise their sovereign power in the 1990s. Email Discussion Forums Chat Instant Messaging

7. WWW.IAMPROGRESS.ORG Where the Fish Are Old Paradigm: Bring them to you New Paradigm: Go to them The Big Lists MoveOn.org: 5 million Townhall.com: 1.6 million Care2.com: 9 million The Whole Enchilada 60+ million Republican Voters 60+ million Democratic Voters

8. WWW.IAMPROGRESS.ORG Online Audiences Super-activists Who: Your most engaged and capable activists Where: Your email list and website, your social web properties Activists Who: People on your list who are less active Where: Your email list and website, your social web properties Online Political Citizens Who: Politically active, socially networked citizens beyond your lists Where: On other email lists and websites across social web Online Citizens Who: Not politically active, but may rise to the occasion Where: On many websites across social web

9. WWW.IAMPROGRESS.ORG Advocacy Tactics Campaign-Centric Email list building and mobilization Campaign websites Network-Decentric Advertising (online/offline) Earned Media Blog Engagement Social Network Organizing Social Media Outreach

10. WWW.IAMPROGRESS.ORG The Social Web

11. WWW.IAMPROGRESS.ORG Public v Private Interests Social Networks are better for public interests Communicating with Congress Form emails waning in effectiveness Key is to get activists to write personal messages To ensure message consistency, activists must own issue Creating movements Movements come from bottom up Require that participants internalize their stakes in the issues Favors public interest over private interest issues

12. WWW.IAMPROGRESS.ORG 3-D Advocacy Alan Rosenblatt, Ph.D. Center for American Progress Action Fund arosenblatt@americanprogressaction.org