1. Product Data Certification Program Richard Stark, Chair, BISAC Metadata Committee BISG Annual Meeting of Members | November 6 th, 2007

2. Metadata = Data Data (metadata) is to selling your books what a real estate listing is to selling your house: You cant sell something no one knows is for sale!

3. Bad metadata = Lost sales Title: You two are my favorites ISBN13: 9780123456786 ISBN10: 0123456789 Publisher Comments: The cultural and natural World Heritage thirty years after the adoption by UNESCO of the World Heritage Convention (1972). Production: Director, H.S. Rawail ; music, Madan Mohan, Jaidev. Performance: Rishi Kapoor, Ranjeeta, Ranjeet, Danny Denzongpa. Publisher: HenRhoad Productions Location: Columbus, Ind. Subject: Neuropsychopharmacology Subject: Research Subject: Psychiatry Subject: Neurosciences Subject: Neuropharmacology Subject: Neurophysiology Subject: Mental Disorders Subject: Munich Subject: Neuropsychiatry Subject: Canadian poetry Subject: Feature films. Subject: Psychiatry -- Research. Subject: Photovoltaic power generation. Subject: Solar cells. Subject: Munich (Germany) Pictorial works. Subject: Opioid habit. Subject: Buprenorphine -- Therapeutic use -- Congresses. Subject: Prose poems, Canadian. Subject: Opioid-Related Disorders. Subject: Poâesie canadienne-anglaise Subject: Poáemes en prose canadiens-anglais Subject: Buprenorphine Edition Number: 3rd ed., rev. Edition Description: Includes bibliographical references and index. Series: NIH publication ; Series Volume: 121 Publication Date: c2000 Illustrations: Yes Pages: 432 p. What product is this?

4. Accurate, timely product data increases sales Certification = Good metadata

5. Based on the ONIX for Books metadata standard Limited to 30 key data elements Closely follows Canadian Bibliographic Standard Compatible with BNC (Canada), BIC (U.K.), and A.P.A. (Australian) product data certification schemes Detailed style rules on each data element available in Product Metadata Best Practices Not dependent on the adoption of ONIX; Excel template is also provided Voluntary participation Formally launches in January 2008 PDCP Overview

6. Raises awareness of the importance of accurate, timely data in the supply chain Certification programs have raised the quality of product data in the U.K., Canada, and Australia Gives publishers & other data suppliers an unbiased view of the consistency of their product data Increases the efficiency of data flow Certified suppliers are more likely to have their product data loaded quickly Puts teeth into Best Practices Phase II of certification will make recipients more accountable for their use of suppliers data Business case: Suppliers

7. Raises awareness of the importance of accurate, timely data in the supply chain Certification programs have raised the quality of product data in the U.K., Canada, and Australia Gives recipients an unbiased, industry-wide view of the consistency of their suppliers product data Increases the efficiency of data flow Recipients can treat files from certified suppliers with greater confidence Puts teeth into Best Practices Makes suppliers more accountable for their data Business case: Recipients

8. Certifies data suppliers: PublishersDistributors AggregatorsService providers Certifies the presence of data on a snapshot of one years publications – Prepublication: The presence of data in 17 key data points is measured on books to be published in the forthcoming six months – Post-publication: The presence of data in the 17 prepublication data points plus an additional 13 key data points is measured on books published in the last six months Provides feedback from major data recipients Digital publications excluded until later phase PDCP Phase I: Suppliers 1

9. Publishers may designate another company to represent them in data certification. Such companies might include: Distributors or vendors of record Wholesalers Bibliographic data aggregators Data & technology service providers Publishers who are participating in the pilot of certification: John Wiley & Sons Simon & Schuster University of Alberta Press Waterford Press Zondervan PDCP Phase I: Suppliers 2

10. Data supplier gives file to BISG BISG gives a copy of the file to members of the certification panel BISG staff use proprietary software to measure the presence of data 80% of records should have valid data in each mandatory data element for file to pass Certification panel members evaluate the file for fidelity to Best Practices, formatting, style, ease-of-use BISG staff provides data presence scores to members of the certification panel Panel meets by teleconference to decide if a provider should be certified If certification is denied, suppliers may appeal to a special committee of the BISG Board of Directors Certification Process

11. Amazon Baker & Taylor Books Barnes & Noble Booksellers BookNet Canada Borders R.R. Bowker Ingram Book Company Library of Congress Quality Solutions Certification Panel The following companies have been invited to join the certification panel:

12. PDCP Prepublication Data Elements 1.ISBN-10 / ISBN-13 / EAN.UCC-13 2.Title 3.Contributor(s) 4.Publisher / imprint / brand name 5.Price data 6.Publishers proprietary discount code 7.Publisher status code 8.Product availability code 9.Product form (format / binding / packaging) 10.Publication date 11.Strict-on-sale date 12.BISAC Subject Code(s) 13.Language of product content 14.Series data 15.Edition data 16.Replaces / replaced by 17.Case pack / carton quantity The data records for all books scheduled to be published within the next 180 days should have data in each of these data points (as applicable). The data elements in red should be populated for EVERY product. The data elements in black should be populated for every product where such data applies.

13. PDCP Post-publication Data Elements 1.ISBN-10 / ISBN-13 / EAN.UCC-13 2.Title 3.Contributor(s) 4.Publisher / imprint / brand name 5.Price data 6.Publishers proprietary discount code 7.Publisher status code 8.Product availability code 9.Product form (format / binding / packaging) 10.Publication date 11.Strict-on-sale date 12.BISAC Subject Code(s) 13.Language of product content 14.Series data 15.Edition data 16.Replaces / replaced by 17.Case pack / carton quantity 18.Volume number / set data 19.ONIX Audience Code 20.Age range of target audience 21.Territorial rights 22.Bar code indicator 23.Weight and dimensions 24.Return code 25.Page count / running time / extent 26.Distributor / vendor of record 27.Number of pieces 28.Textual description of product 29.Illustration details 30.Digital image of product The data elements in red should be populated for EVERY product.

14. Will certify data recipients Establishes Best Practices for the use of product data by trading partners Predicated on maintaining the consistency of product data throughout the supply chain Provides for data providers being informed when their data is changed by their trading partners In development now in BISAC Metadata Committee Scheduled to be published in Spring 2008 PDCP Phase II: Recipients

15. Richard Stark Chair, BISAC Metadata Committee Director, Product Data Barnes & Noble, Inc. +1 (212) 352-3725 bisac_metadata@bisg.org www.bisg.org Questions?