1. ©May 2007 Barnes & Noble, Inc. BISG/BEA 2007 Panel Toward a More Profitable Bottom Line Joe Gonnella VP, Inventory Management & Vendor Relations Standard Identifiers

2. ©May 2007 Barnes & Noble, Inc. 2 ISBN 13

3. ©May 2007 Barnes & Noble, Inc. 3 ISBN 13

4. ©May 2007 Barnes & Noble, Inc. 4 ISBN 13

5. ©May 2007 Barnes & Noble, Inc. 5 ISBN 13

6. ©May 2007 Barnes & Noble, Inc. 6 Only one number and one bar code per item

7. ©May 2007 Barnes & Noble, Inc. 7 IdentificationBar Code Book ISBN 13EAN 13 Spoken Word Audio ISBN 13EAN 13 Maps ISBN 13EAN 13 Sheet Music ISMN 13EAN 13 Calendars GTIN 12 or 13UPC or EAN 13* Greeting Cards GTIN 12 or 13UPC or EAN 13* Games GTIN 12 or 13UPC or EAN 13* CDs GTIN 12 or 13UPC or EAN 13* DVDs GTIN 12 or 13UPC or EAN 13* *Item specific, not price point

8. ©May 2007 Barnes & Noble, Inc. 8 International Standard Text Code ISNI ISTC International Standard Name Identifier

9. ©May 2007 Barnes & Noble, Inc. 9 ONIX

10. ©May 2007 Barnes & Noble, Inc. 10 Barnes & Noble Data Certification Program

11. ©May 2007 Barnes & Noble, Inc. 11 Product Label Certification Program

12. ©May 2007 Barnes & Noble, Inc. 12 Shipping Label Certification Program

13. ©May 2007 Barnes & Noble, Inc. 13 The BISG Mission BISGs mission is to create a more informed, empowered and efficient book industry supply chain.