1. Jean Srnecz SVP Merchandising Baker & Taylor Making Market Research Pay BEA June 2, 2005

2. Making Market Research Pay 60 Seconds 10 Minutes

3. Today How Buyers Use Data Record on file - any backorders? Comparable titles? Sales/track record on comparable title Sales/track record of Author How did we do with last seasons buy Too many? Too few? Automatic shipment program Was title profiled?

4. Replacement/new edition Print run Ad budget Marketing plan Publisher / imprint Skill of rep: effectively present title potential Knowledge base of buyer Author consistency – format Competitive landscape / overall trends Today Continued

5. Meta Data: Your Titles Resume Quality and consistency of data is critical Appropriate access points Commas matter Greeley, Andrew Andrew, Greeley Know unique data requirements of all customers/buyers, and how they are used

6. Who Writes Your Titles Resume Entry level or low level employee usually responsible for content of data files supplied to customer Fact Art/ interpretation

7. Publisher Research Competitive landscape Market potential : Print run Forecast : Sales Curve Seasonally : Backlist Reprint timing Area Tools

8. Publisher Research Advance Channels : Rate of growth / shift Returns Supply chain: initial/re-supply timing Internal processes : Do publisher and customer process align Benchmarking Area Tools

9. Research Tools Trends - BISG Book Scan - Neilsen Books In Print - Bowker i-Page - Ingram Company data bases / data warehouse Title Source - B&T Pub Alley - B&T

10. All Titles Search – Select Publishers, All Biographies, Pubd since 1/1/04 with a review in New York Times Book Review

11. Search results

12. Sales by market/submarket

13. Use Research To Make Backlist Even More Profitable Data gap analysis Consistency of BISAC codes Replacement edition/ISBN handling Grade and age level of childrens books Childrens reprints: keep in stock – library rebinders Large print: not just for librarians Plan for backlist when title is acquired – marketing money Consistent definition for backlist across the industry Develop data mining tools and culture of respect for backlist

14. Contact Information Sam Dempsey sam.dempsey@btol.com 704-998-3148sam.dempsey@btol.com Eleanor Fanicase eleanor.fanicase@btol.com 908-541-7320eleanor.fanicase@btol.com Diane Wilton (ONIX) diane.wilton@btol.com 908-541-7359diane.wilton@btol.com www.baker-taylor.com/pubinfo/pubtitles.htm - for drop-in titles www.baker-taylor.com/pubinfo/pubtitles.htm bttitles@btol.com – for B&T Excel template bttitles@btol.com newtitles@btol.com – submit Excel templates newtitles@btol.com pc@btol.com – price changes pc@btol.com datafix@btol.com – for all updates datafix@btol.com coverimages@btol.com – for cover image enquiries coverimages@btol.com Your buyer Thank you!