1. BookExpo America 2005 June 3, 2005

2. Agenda Book Industry Study Group Defining an ISBN Transitioning to ISBN-13 Recommendations Summary Q&A

3. Discussion flow (to be deleted) BISG Intro (About BISG, ISBN-13 initiatives) Defining an ISBN, history of ISBN-10, served us well, changing because of…changing to 13 rather than 11 because… Transitioning to ISBN-13: how do we do this and what problems will we face: Barcodes Communications Recommendations: timelines, phased approach, dual numbering, communicate often, Summary Q&A (or lunch…)

4. About BISG Industrys leading trade association for policy, standards and research. Represents all segments of our industry. Membership driven via Board of Directors and Committees. Close to 200 members – from small independents to Fortune 500s.

5. BISG Membership Publishers Booksellers, Retailers Wholesalers, Distributors Printers and Paper Manufacturers Libraries Consulting, Service & Tech Companies

6. BISG Board of Directors HarperCollins McGraw-Hill Pearson Random House Simon & Schuster Wiley Baker & Taylor Ingram Book Group Abebooks Amazon.com Barnes & Noble Books-A-Million Borders Group Quebecor World RR Donnelley Nielsen Book R.R. Bowker VISTA International AAUP American Booksellers Association Association of American Publishers ECPA / CPSG New York University Publishers Marketing Association

7. The BISG Mission Provide a forum for industry consensus, policy development and best working practices; Develop and maintain standards which enable effective communication along all segments of the industry supply chain; and Conduct research and gather data on issues affecting the book industry as a whole.

8. BISGs ISBN-13 Initiatives ISBN-13 Task Force Education and Support Project Industry Readiness Suevey and directory ISBN-13 for Dummies Online seminars Definitive ISBN-13 website and documents

9. Research & Publications

10. Defining an ISBN

11. International Standard Book Number Unique identifier for book and book- like products printers and paper manufacturers, libraries, consultants, service and technology companies.

12. Components of an ISBN 0-940016-73-7 Part I- Country Part II- Publisher Part III- Title Part IV- Check digit

13. Converting dos and donts From 10- to 13 From 13 to 10

14. Precipitating Events 2005 Sunrise January 1, 2005 – The date established as 2005 Sunrise by the Uniform Code Council (UCC), by which general retailers in the US and Canada are to be able to read, process, and store EAN/UCC-13 product identifiers in addition to the 12-digit UPC ISBN-13 January 1, 2007 – The International ISBN Agencies will begin issuing only 13-digit ISBNs (ISBN-13s) Lead BISG to recommend: Endorsement of ISBN-13 Single bar code on cover 4 of ALL books Bookland EAN is the only bar code for books

15. Current Bar Code Situation Bookland EAN Price Point UPC Item Specific UPC Proprietary Bar Codes Leads to over-stickering, inefficiency, additional costs, POS errors, etc. Item Specific UPC

16. Price Point UPC Identifies As Book and Gives Price Bookland EAN - Item Specific Identifies Specific Book and Price UPC vs. Bookland EAN

17. Inefficiency and errors at POS… More than one Bar Code = Problems

18. The Business of Over-Stickering

19. ISBN-13 – What changes? As of January 1, 2007, the ISBN will be re-defined as a 13-digit identifier (ISBN-13), rather than as a 10-digit identifier (ISBN-10) The ISBN-13 will be identical to the number encoded in todays Bookland EAN (9780760732120) As the current supply of numbers is exhausted, some new ISBN-13s will be prefixed with 979 instead of 978 ISBN-10 ISBN-13

20. ISBN-13 – Why Is It Happening? Part of an overall movement to ensure worldwide compatibility in product identification ISBN-13 will increase the pool of available numbers for books Although some publishers in the United States have a large supply of current ISBNs, there is a steady stream of new publishers needing ISBNs, especially small presses There has also been a significant increase in publishing in countries where there was little activity when the ISBN system was established, and predictions are that additional numbers will be needed for those countries by 2007

21. Transition to ISBN-13 From 10- to 13 From 13 to 10

22. Transitioning to the ISBN-13 The transition from ISBN-10 to ISBN-13 will require varying levels of effort for different organizations throughout the book industry Databases, transmission formats, computer screens, paper documents, and ISBN references within books must all migrate to the new identifier Catalogs of backlist and library collection records will be affected

23. Transitioning to the ISBN-13 The Book Industry Study Group and BISAC are developing materials to provide education and guidance to support this migration A phased transition, as compared to an abrupt cutover, is encouraged wherever possible Dual numbering, the simultaneous use of both ISBN-10 and ISBN-13, in books, on printed documents, and in electronic communication is strongly advocated during the transition Library of Congress plans to begin furnishing both identifiers in CIP data during the latter part of 2004 if provided by publishers

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30. In Summary As a result of: 2005 Sunrise Movement by general retailing to item specific data Introduction of ISBN-13 The following are occurring: One bar code on Cover 4 of a book or other product Replacement of the Price Point UPC with the Bookland EAN Compatibility of ISBN-13 with EAN An expansion in available numbers for books Instances of overstickering can be reduced or eliminated

32. Terms and Jargon Traditional Booksellers – Most of us General Retailers – Everybody else in retailing UCC – Uniform Code Council (recommends retail standards) UPC – Universal Product Code – The number (12 digits) and bar code on general retail products (originally groceries) EAN – International Article Number – The number (13 digits) and bar code already in use on products outside the US and Canada Bookland EAN – The number (13 digits) and bar code on books (incorporates todays ISBN) BISG – Book Industry Study Group (BISG committees recommend standards for the book industry)

33. Book Industry Study Group, Inc. For more information, please contact: Jeff Abraham, Executive Director Book Industry Study Group, Inc. jeff@bisg.org Tom Clarkson, Chair, Machine Readable Coding Committee tclarkson@bn.com (646) 336-7141 www.bisg.org