1. This test consists of 10 questions designed to test your understanding of market planning and product portfolios The links provide you with a choice of answer, along with explanations and solutions.

2. Which one of the following is a marketing objective? a. changing distribution channels b. increasing market share c. repackaging a product

3. Your answer is correct.

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6. Which of the following is an example of a cash cow? A. The latest computer processor B. Barbie Dolls C. Dial-up internet

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9. Your answer is correct

10. Which of the following is a method distribution? A. Direct marketing B. Destroyer Pricing C. Point of sale advertising

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12. Your answer is correct

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14. Which of the following are found in the Boston Matrix? A. Cash Cows and Problem Sheep B. Dogs and Planets C. Problem Children and Stars

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18. Which of the following is a definition of marketing strategy? A. Overall goals of the marketing department B. A medium term plan, implemented through the use of the marketing mix

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20. Your answer is correct

21. The use of the Boston Matrix helps; A. Understand the firms competition B. Understand the firms product mix C. Understand the market mechanism

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25. Which of the following stages of a product life cycle is likely to be loss making? A. maturity B. saturation C. introduction

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27. Your answer is correct

28. Which of following is a description of the maturity stage of the PLC A. Pricing strategy could be skimming, competition is low. B. Profits are high but but product range may be shrinking C. Competition is increasing, sales are approaching their peak, prices may fall

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32. As a method of distribution, the internet has; A. Increased distribution costs B. Allowed new entrants into a wide range of markets C. Increased prices through costs of new technology

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36. Informative advertising - A. Appeals to the emotions B. Is best shown on posters C. Is based on facts

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39. Your answer is correct

40. You have now completed the test. For further more detailed revision please use the past paper questions and case studies To exit the test just use the back button on your browser toolbar