1. July 10, 2007

2. 2 There is a significant shift in the political climate with a majority of people now saying the government should do more to solve problems and help meet the needs of people.

3. 3 Government Do More / Doing Too Many Things 62% 51% 43% 40% 32% 41% 45% 52% 1995199720022007 Do moreDoing too many things

4. 4 INCREASE We have reached an all- time high in the percentage of Americans who believe the number of uninsured will INCREASE in the next six months to one year.

5. 5 Increase / Decrease

6. 6 Although children are not the immediate top-of-mind focus when voters are asked to think of uninsured Americans, children are clearly perceived as the top choice to cover if voters had to choose.

7. 7 Children Other adults 55-65 Minimum wage workers Single mothers Unemployed adults Working middle class Young adults Minority groups Expand health care coverage to… 46% 36% 29% 24% 17% 16% 8% Combined Choice

8. 8 The top messages across the research focus on: The rising costs of health care putting health coverage at risk; The health and financial consequences of losing health insurance; and, Connecting messages to the face of the uninsured (chances are someone you know has been uninsured).

9. wdm@pos.org July 10, 2007 214 N. Fayette Street Alexandria, VA 22314 703-836-7655 www.pos.org