1. The US Integrated Ocean Observing System (IOOS) Andrew M. Clark Ph.D. National Office for Integrated and Sustained Ocean Observations 11 August 2005 NANOOS Industry Workshop, Seattle, WA

2. National Office for Integrated Sustained Ocean Observations

3. GOOS IOOS IEOS GEOSS

5. Regional Associations Involve User Groups Incorporate Universities State Agencies Private Sector Regional Systems

6. IOOS Represents a Tremendous Infrastructure…

7. …Many Elements of Which are Already Built and Operational…

8. Finding the On-Ramps for Industry is Key

9. … Building them Where Necessary …

10. …and Ensuring those On-Ramps can be found

11. The Holy Trinity Partnership is Key An Ungodly Beast Roles Must Be Defined

12. Exit Strategies Must Also Be Considered

13. The role of industry in the building, operation and maintenance of the system should be clearly defined. Industry should not be viewed solely as a provider of technology or a user of the system, but as a full partner in the planning, implementation and operation of the system. This will require developing joint strategies with industry, for things as diverse as long-term sensor and platform technology, protection of intellectual property rights, and identification of possible ventures to create value-added products. - Admiral James Watkins on the IOOS

16. Goal – Provide Web based flood inundation maps from NWS operational text forecasts to emergency managers during flood events Improved Flood Forecast Mapping Partnered data (LIDAR Topo Engineering Data) from FEMA and NC Partnered data (LIDAR Topo Engineering Data) from FEMA and NC Built unsteady hydraulic model for 73 miles of Tar River Built unsteady hydraulic model for 73 miles of Tar River Mapped flood forecasts in a GIS and provided over the Web Mapped flood forecasts in a GIS and provided over the Web Used operationally by SERFC as flood forecast tool during Hurricane Isabel – Sept. 2003 Used operationally by SERFC as flood forecast tool during Hurricane Isabel – Sept. 2003 Tar River Basin, NC

17. Saves Lives and Property

18. Enhancing Existing Capabilities DART Buoys detect changes in wave height of less than a millimeter in long-period waves Tide Stations detect changes in water levels, including anomalies Software provides Tide Station data at greater frequency (every minute) for integration into the Tsunami Warning Network Current Tsunami Tide Stations Expanded Tsunami Tide Stations Wake Island Kwajalein Midway Pago Guam Integrating Tide and Buoy Data for Tsunami Warnings

19. Tide Stations detect changes in water levels, including anomalies Software provides Tide Station data at greater frequency (every minute) for integration into the Tsunami Warning Network Current Tsunami Tide Stations Expanded Tsunami Tide Stations Wake Island Kwajalein Midway Pago Guam

20. Hazard Elements: Detect – Disseminate – Take Action

21. CategoriesStatusAction 1.Companies that Already Know (and Care) About IOOSRETAIN Who We Need To Get To…

22. CategoriesStatusAction 1.Companies that Already Know (and Care) About IOOSRETAIN 2.Those that Dont Know Anything About IOOSRECRUIT Who We Need To Get To…

23. CategoriesStatusAction 1.Companies that Already Know (and Care) About IOOSRETAIN 2.Those that Dont Know Anything About IOOSRECRUIT 3.They Know About IOOS but Currently Dont Care About itRECALIBRATE Who We Need To Get To…

24. CategoriesStatusAction 1.Companies that Already Know (and Care) About IOOSRETAIN 2.Those that Dont Know Anything About IOOSRECRUIT 3.They Know About IOOS but Currently Dont Care About itRECALIBRATE 4.Know About IOOS - Think that We Dont Care About ThemREPATRIATE Who We Need To Get To…

25. That IOOS Has Needs That Might Best be Addressed By Industry; Among These are: 1. Value Added Products 2. Design/Build the System 3. Operate/Maintain the Network …and What We Need to Tell Them:

26. IOOS NEEDS 1. Value Add 2. Design/Build 3. Operate/Maintain INDUSTRY NEEDS 1. Profit 2. Growth 3. Re-Investment …and that We Understand What Motivates Industry:

27. IOOS NEEDS 1. Value Add 2. Design/Build 3. Operate/Maintain INDUSTRY NEEDS 1. Profit 2. Growth 3. Re-Investment MECHANISMS …and that We are Committed to Working with them to Determine the Most Effective Means to Cross Walk these:

28. IOOS NEEDS 1. Value Add 2. Design/Build 3. Operate/Maintain Data Use INDUSTRY NEEDS 1. Profit 2. Growth 3. Re-Investment MECHANISMS …Including:

29. IOOS NEEDS 1. Value Add 2. Design/Build 3. Operate/Maintain MECHANISMS Data Use Contracts INDUSTRY NEEDS 1. Profit 2. Growth 3. Re-Investment …and Including

30. IOOS NEEDS 1. Value Add 2. Design/Build 3. Operate/Maintain MECHANISMS Data Use ContractsCRADAs INDUSTRY NEEDS 1. Profit 2. Growth 3. Re-Investment …and also Including

31. IOOS NEEDS 1. Value Add 2. Design/Build 3. Operate/Maintain MECHANISMS* Data Use ContractsCRADAsPartnerships INDUSTRY NEEDS 1. Profit 2. Growth 3. Re-Investment …and, finally:

32. What opportunities does the IOOS offer the private sector? The industry opportunities: The industry opportunities: – Data to support business planning – Increased operational efficiency – More effective design of offshore platforms, pipelines, and risers – Data to support crisis management, response planning, and compliance with federal regulations – Partnering with academic and governmental organizations for research and development – Additional research, e.g., larval movement (shrimp), identification of hypoxic areas and toxic algae blooms (Fisheries) IOOS opportunities IOOS opportunities – Providing data – Providing data products

33. Tampa Bay PORTS Physical Oceanographic Real-Time System Operated in collaboration with NOAA/NOS/Center for Operational Ocean Products and Services (CO-OPS) and local maritime interests Funding for operations from State and County trust funds and local users www.co-ops.nos.noaa.gov/ or ompl.marine.usf.edu/PORTS

34. DATA: A Few Clouds on the Horizon… but Fairly Smooth Sailing Ahead USERS of CURRENT IOOS DATA – Maritime / Shipping / Ports & Harbors Concerned re: Future of PORTS and NWLON Concerned re: Future of PORTS and NWLON Ocean.US has been in contact, responded to their concerns, corresponded and attended their meetings Ocean.US has been in contact, responded to their concerns, corresponded and attended their meetings Value-Added ResellersValue-Added Resellers Concerned re: Competition from IOOS Concerned re: Competition from IOOS Ocean.Us has been in contact, participated in Panel at AMS, is developing a Position Paper Ocean.Us has been in contact, participated in Panel at AMS, is developing a Position Paper USERS of FUTURE IOOS DATA S. Asia Catastrophe has Focused Worlds (and Washingtons) Attention on Ocean Observing Systems Many Industries Heretofore Unconcerned (e.g. Resorts, Recreation) are Now Similarly More Attentive

35. IOOS … IOOS … Saves lives, saves livelihoods, and improves quality of life Saves lives, saves livelihoods, and improves quality of life Builds on existing capabilities for the greatest benefit to society Builds on existing capabilities for the greatest benefit to society Is user driven Is user driven Requires a sustained commitment to develop, maintain, and ensure the highest quality for the system Requires a sustained commitment to develop, maintain, and ensure the highest quality for the system Involves collaboration from multiple agencies and organizations – locally, nationally and internationally Involves collaboration from multiple agencies and organizations – locally, nationally and internationally Take Home Messages