1. Technical excellence Things you can do Things you can do Great Service The Marketing cycle

2. Technical excellence Things you can do Things you can do Great Service The Marketing cycle Personal network & reputation Qualifications, memberships, recognition Testimonials, case studies, satisfaction measurement

3. Technical excellence Things you can do Things you can do Great Service What they believe you can do? What they believe you can do? The Marketing cycle Personal network & reputation Qualifications, memberships, recognition Testimonials, case studies, satisfaction measurement

4. Telling the world Technical excellence Things you can do Things you can do Great Service What they believe you can do? What they believe you can do? The Marketing cycle Personal network & reputation Qualifications, memberships, recognition Testimonials, case studies, satisfaction measurement

5. Telling the world Technical excellence Things you can do Things you can do Great Service What they believe you can do? What they believe you can do? Brand Marketing Focus The Marketing cycle Personal network & reputation Qualifications, memberships, recognition Testimonials, case studies, satisfaction measurement

6. Telling the world Technical excellence Things you can do Things you can do Great Service What they believe you can do? What they believe you can do? Brand Marketing Focus The Marketing cycle Service, niche, geography, industry,price, coverage Collaterals: brochures, newsletter, webinars, events, social media, website, ID

7. Telling the world Technical excellence Things you can do Things you can do Great Service What they believe you can do? What they believe you can do? Brand Winning the pitch Marketing Focus Targeting people who are likely to use us Targeting people who are likely to use us Getting on the list The Marketing cycle Service, niche, geography, industry,price, coverage Collaterals: brochures, newsletter, webinars, events, social media, website, ID

8. Telling the world Technical excellence Things you can do Things you can do Great Service What they believe you can do? What they believe you can do? Brand Winning the pitch Marketing Focus Targeting people who are likely to use us Targeting people who are likely to use us Getting on the list The Marketing cycle Choosing work that will make us money, develop our skills & further our reputation

9. Telling the world Providing the proof Technical excellence Things you can do Things you can do Great Service What they believe you can do? What they believe you can do? Brand Winning the pitch Marketing Focus Targeting people who are likely to use us Targeting people who are likely to use us Getting on the list The Marketing cycle Choosing work that will make us money, develop our skills & further our reputation

10. Telling the world Providing the proof Technical excellence Things you can do Things you can do Great Service What they believe you can do? What they believe you can do? Brand Winning the pitch Marketing Focus Targeting people who are likely to use us Targeting people who are likely to use us Getting on the list The Marketing cycle

11. Telling the world Providing the proof Technical excellence Things you can do Things you can do Great Service What they believe you can do? What they believe you can do? Brand Winning the pitch Marketing Focus Targeting people who are likely to use us Targeting people who are likely to use us Getting on the list The Marketing cycle Personal network & reputation Qualifications, memberships, recognition Testimonials, case studies, satisfaction measurement Service, niche, geography, industry,price, coverage Collaterals: brochures, newsletter, webinars, events, social media, website, ID Choosing work that will make us money, develop our skills & further our reputation

12. Telling the world Providing the proof Technical excellence Things you can do Things you can do Great Service What they believe you can do? What they believe you can do? Brand Winning the pitch Marketing Focus Targeting people who are likely to use us Targeting people who are likely to use us Getting on the list Discussion: What is the practical experience of driving the marketing cycle? Chris Judy Thaddeus Muller CA R Bupathy

13. Telling the world Providing the proof Technical excellence Things you can do Things you can do Great Service What they believe you can do? What they believe you can do? Brand Winning the pitch Marketing Focus Targeting people who are likely to use us Targeting people who are likely to use us Getting on the list Table task: What can AGN start to do to help you drive the marketing cycle?