1. Sam H. MinelliStockholm 11-12 June 20011 Alinari

2. Sam H. MinelliStockholm 11-12 June 20012 System and Content information - Software : Data Base: SQL Interface: ISIS - Tools: digital watermarking by Digital Copyright Technologies ($)

3. Sam H. MinelliStockholm 11-12 June 20013 Contents: images number: more than 65.000 images format: jpeg thumbnails: 128x128 pixel low resolution: 256x256 pixels low-medium resolution: 480x480 pixels medium resolution: 800x800 pixels (internal use only) high resolution: 2000x3000 pixels (on demand)

4. Sam H. MinelliStockholm 11-12 June 20014 chrome channels: RGB/CYMK -Watermarking: DCT watermark on the fly ; Digimarc -Technology : scanner CREO-Scitex Eversmart Supreme used for photo- colour slides; digital back camera Megavision S-3 used for albums and prints.

5. Sam H. MinelliStockholm 11-12 June 20015 … digitalized : more than 65.000 images. catalogued : more than 65.000 images - Key words for the search engine: about 8.000 (chosen with the collaboration of the University of Florence). -The images are digitalized from originals (films, slides, vintage prints, daguerreotypes, collotype, stereotypes…). -Total Alinaris archive amount of images: over 3.500.000 -Total images (owned and/or managed) : about 7.500.000 -Areas of interest: Art, Architecture, Travelling, Agriculture, Industry, History, Movie, Fashion, Theatre, Science, Technology,… -Number of photographers : 2.500 (from 1852 till now) -Number of artists represented : 5.000 artists (whose works are preserved in more than 200 museums : Gallery of Uffizi, Museum of Louvre, British Museum, National Gallery, Musée D'Orsay, Pinacoteca of Brera, Palatina Gallery of Florence, Vatican Museums, Museum of Egypt in Cairo, Ermitage of Pietroburgo, etc..) -Some archives managed or represented by Alinari: Italian Touring Club (about 500.000 images); Ansaldo Industry (about 200.000 images); TEAM Archive (about 50.000); Roger-Violet archive.

6. Sam H. MinelliStockholm 11-12 June 20016 Search engine modes (I) free words list thesaurus advanced for works of art advanced for photographs

7. Sam H. MinelliStockholm 11-12 June 20017 Search engine modes (II) Free words search: Free-words search lets the user to query the system by means of one or more key terms. The key words can be combined using Boolean operators (AND, OR,…). Thesaurus : - Iconographic: the iconographic thesaurus is a dictionary of controlled terms where the user can make search by subject. It is ordered into 61 iconographic classes going from Agriculture up to Zoology. The query output will give both real and art-represented subjects. - Geographic: the geographic thesaurus lets a search of Regions, Provinces and towns, if referred to Italy. Otherwise the search is possible using National names. The query output will give both real and art-represented places. Advanced for works of art: the user can make any advanced cross-search referring to subjects represented in works of art. Advanced for photography: the user can make any advanced cross-search referring to real subjects represented in works of photography.

8. Sam H. MinelliStockholm 11-12 June 20018 Main catalogue fields (I) Photographer information: ID number of the image (archive) Photographer Surname Photographer Name Date of shoot Complete place location Work information: Title (Italian) Title (English) Date of work of art Date ISO (start, end)

9. Sam H. MinelliStockholm 11-12 June 20019 Main catalogue fields (II) Support information: Colour-B/W Positive/Negative Type of object Technique Dimensions Format Other information: Key words Conservation state Description Copyright information

10. Sam H. MinelliStockholm 11-12 June 200110 http://business.alinari.it

11. Sam H. MinelliStockholm 11-12 June 200111 Use Case: B2B General search of an image: example Mr. Business is looking for an image about animals. Mr. Business using the free search : animal, cat, cat and dog makes a refinement of his search in the archive. He obtains as output reproductions of work of art (paintings, mosaics…) in which there are animals and photographs of animals (generic free search). Mr. Business decides to buy some images: he has filled the basket with some images and then he must contact (by ready made e-mail ) the archive specifying the use, the number of copies, the resolution or support of the reproduction he needs and…he waits an answer. There can be no automated download of images for the business customer as each parameter (number of copies needed, the use, the resolution or support,…) can modify the price of the product. The preview image has a big visible watermark.

12. Sam H. MinelliStockholm 11-12 June 200112 Use Cases: B2C Mr. Consumer is looking for an image in which there must be some musical instrument. Mr. Consumer uses the free search : instrument, music, pianoforte. He obtains as output reproductions of works of art in which there are musical instruments (i.e. paintings, sculptures…) and photographs of the objects searched. Mr. Consumer founds some images that he likes and decides to buy them: he has filled the basket with some images and wants to download them. The download activates the server watermark-on-the-fly which puts dynamically an invisible sign in the image (and a visible sign with the unique IP address of Mr. Customers computer, the date and ID of the selected image). Mr. Consumer can not use the image for business purposes and the downloaded file is not a high resolution image.

13. Sam H. MinelliStockholm 11-12 June 200113 Use Cases: B2E (1) List search of an image: example Bob is a student and he is looking for an image of Venice made about in 1910 by Filippo Tommasi. Bob uses the list search using keywords :Venice for the place of shot; 1910 for the date of shot; Filippo Tommasi for the author. Bob chooses an image and decides to download it. The download activates the server watermark-on-the-fly which puts dynamically an invisible sign in the image (and a visible sign with the unique IP address of Students computer, the date and ID of the selected image). Bobs credit number decreases. Bob can not use the image for business purposes and the downloaded file is not a high resolution image.

14. Sam H. MinelliStockholm 11-12 June 200114 Use Cases: B2E (2) If Bob has finished his credits before the end of one year (B2E credits have a time limit of use), he can still make searches but not downloads till a new charge has been made. If Bob does not use all his credits before the end of one year, his credits would be lost and he would need a new subscription.