1. Can softcopy report draw your attention on company s information?

2. Arouse readers interest –Graph: Graphical presentation and animation is more attractive According to psychologists Yin (1969), Smith and Nielsen (1970), and Reed (1972), graph can allow new stimuli on complex data Graphical presentation can be easier to remember

3. –Stimulated by colourful charts and graphs 0 Mild colour: More Comfortable? Vivid colour: Too sharp? Can softcopy report draw your attention on company s information?

4. –Other media: Sound effect draw audiences attention Video can make audiences to focus on the presentation Can softcopy report draw your attention on company s information?

5. Can softcopy give you clear and understandable information?

6. Frequently use of graphs and summary –Focus on one point at one time –No language barrier (number and graph can provide sufficient information to users) –Simplify information => reduce information overload Can softcopy give you clear and understandable information?

7. Do Internet allow user to access information efficiently?

8. Readers can easily find data through Internet –Softcopy reports can add hyperlinks that can bring you to the Internet –Prevent interrupt by redundant information Use of graphs and charts => reduce reading time / readability problem Do Internet allow user to access information efficiently?

9. However, there are still some limitations! Softcopy is intangible Impact on professional image

10. Softcopy is intangible Users can only access the financial statements by computers Users feel more comfortable to have a physically existed report

11. Impact on professional image Users may feel that the company is not serious if too many photos or cartoons are used Professional image may be destroyed by childish pictures and cartoons as its logo =>Lack of trust to invest in the company

12. Conclusion

13. Softcopy can: –Arouse the readers interest and draw their attention –Present information clearly and more understandable –Provide a easier, faster and more convenient way to access information

14. Annual Report shown in softcopy format can allow investors to make their investment decision in a better way

15. Result: Uncertainty reduced More willing to make their investment!