1. Santa Barbara Public Library Gold Coast Library Network – Professional Development Day November 1, 2013

2. Overview  My Background  Evolution of Marketing & Public Relations in Public Libraries  Why is it Important  What is SBPL Doing  The Latest at SBPL  Points Towards Success City of Santa Barbara Santa Barbara Public Library System 2

3. My Background  20 years of service at San Diego Public Library  5 years with Chula Vista Public Library  PR Manager for the Library  Manager for the Office of Arts & Culture  2.5 years at Santa Barbara Public Library City of Santa Barbara Santa Barbara Public Library System 3

4. Evolution of Marketing & PR  What has existed  When libraries became self aware  PR Managers  PR as a focus City of Santa Barbara Santa Barbara Public Library System 4

5. Why is PR So Important?  Validates the library’s importance in the community  It is important to your governing body  It is vital to your budget  Why do programs if you don’t make your constituents aware City of Santa Barbara Santa Barbara Public Library System 5

6. What is SBPL Doing  Trying to become a force in the community  Experimenting with programs  Listening to staff, constituents and other libraries  Building a support base for the long run City of Santa Barbara Santa Barbara Public Library System 6

7. The Latest at SBPL  Social Media presence  Redesigning our logo & branding  Redesigning our website  Grants, grants, grants  Innovative Programs City of Santa Barbara Santa Barbara Public Library System 7

8. Points Towards Success  Have a clear outline of procedures, including milestones  Be creative, see what others are doing and think what might work best for your organization  Don’t be afraid to spend money and make mistakes City of Santa Barbara Santa Barbara Public Library System 8

9. Points Towards Success  Survey your constituents  Talk with your staff  Track your findings  Keep yourself flexible  Understand your desired outcomes  Define what is a success City of Santa Barbara Santa Barbara Public Library System 9