1. All rights reserved. © 2009 Tableau Software Inc. Productizing Data with Tableau Experian Automotive’s AutoCount Vehicles in Operation Heidi B. Haupt, Data Quality Analyst Consultant Experian Automotive

2. All rights reserved. © 2009 Tableau Software Inc. Experian Automotive Overview Industries we serve Advertising Agencies Auto Manufacturers Automotive Dealers Auto Parts Manufacturers Car shopping public Banks Credit unions Finance companies

3. All rights reserved. © 2009 Tableau Software Inc. Experian Automotive Information Overview: People, Businesses, Vehicles

4. All rights reserved. © 2009 Tableau Software Inc. AutoCount Vehicles in Operation – Who, What, How?

5. All rights reserved. © 2009 Tableau Software Inc. Life Before Tableau  Custom count tool  Rudimentary interface with no ability to visualize or analyze data  Limited size of input data files even with Excel 2007  OR clients had to have a method to load raw data files into other database tools  Reports, extracts and PDF’s took much longer to create and publish

6. All rights reserved. © 2009 Tableau Software Inc. Our mission and objectives were clear…  We needed a way to ‘productize’ our data to provide:  A user-friendly, visually pleasing interface  A quick-to-market solution  A cost effective tool  More than “counts”  Level of sophistication  Room for growth… …but our solution was not so clear until…

7. All rights reserved. © 2009 Tableau Software Inc. Tableau arrived on the scene…  Internal usage of tool  Confidence in tool  Due diligence of compatibility with data  Request for productizing trial  Within two days, we had a product demo ready to debut…which it did the following week at a national convention.

8. All rights reserved. © 2009 Tableau Software Inc. Demo to full product development  Development  Product requirements and audience  Development and features  Quality Assurance and User Acceptance Testing  Full product time to beta – TWO WEEKS!  Testing Refinements  Multiple extracts  Splash page  “Navigation” help  Ease of updating each quarter with new data

9. All rights reserved. © 2009 Tableau Software Inc. Delivery and Support  Packaged Workbooks at specific geography levels  Sent via Secure FTP when requests are received  No processing time is required to create a deliverable once base workbooks are generated  Client interface is generally Reader unless they have Professional on-site already  User guide  Basic navigation, filtering and sorting functions  Basic export and data publishing capabilities  Reference to Tableau site for additional training or product information  Support - all technical support goes to Tableau

10. All rights reserved. © 2009 Tableau Software Inc. Challenges along the way…  Users with set-ups that didn’t mesh well with Tableau  Clients have laptops or desktop computers with small amounts of RAM …and the results so far?

11. All rights reserved. © 2009 Tableau Software Inc. We have a winner!  Quarter over quarter results show upwards of 150% increase in number of client workbooks delivered  Clients usage of data has been more efficient and ability to gather more useful data

12. All rights reserved. © 2009 Tableau Software Inc. Where do we go from here?  Positive feedback from clients  Short learning curve  Ease of use for exporting and reporting  Requests for additional data assets to be productized  More requests from sales and product marketing for more products using Tableau for additional markets and data assets

13. All rights reserved. © 2009 Tableau Software Inc. Any questions? Please feel free to contact me as well via email at heidi.haupt@experian.com with any questions.heidi.haupt@experian.com