1. Financial Sustainability

2. What are your titles? What do your funders say about your service? Have you invested in: Training Quality assurance? What do your materials look like? What image do you portray?

3. Government Corporate Funding community Non-profit

4. Easy to remember number Efficient and trusted referral resource Partner with public safety personnel First responder in emergencies Data collection and trend analysis

5. Integrate 211 into your local programs Economic Stimulus funding Partner with 211 for disaster planning Make 211 materials available to the public Provide volunteers during disasters

6. Single funding model Standardized training Standardized service delivery Standardized billing

7. Swine Flu / H1N1 hotline Strategic National Stockpile (SNS) Pandemic exercises / drills

8. Public Information dissemination Rumor Control Trend Analysis Coordination of other NGOs

9. Easy to remember number Efficient and trusted referral resource Data collection and trend analysis More efficient model to deliver their services

10. Low income utility programs cross- promotion /application completion Partner for Community Disaster Preparedness programs: Please call 211 if you have any health or safety-related concerns regarding power in your home such as: Life-support equipment; Other medical equipment that requires electricity; Health-related heating/cooling needs; Health or safety-related equipment requiring electricity; or Refrigerated medication.

11. Data collection Trend Analysis Needs Assessments Advocacy

13. Easy to remember number Efficient and trusted referral resource Data collection and trend analysis More efficient model to deliver their services

15. Positioning Your 211 for Funding Conduct a caller profile study to assess % of target population callers. Review the local strategic plan to determine what role your service can play in advancing specific strategies or elements. Ensure that your I&R software has the capacity to collect key data

16. 24/7 Live assistance 150 languages Free call from any phone Easy to remember 3 digit number

17. Fee for Service Products Data Analysis and Reporting R &D

19. Appt scheduling Online Application Completion Pre-screening I&R

24. John Ohanian CEO 211 San Diego Ph. (858) 300-1303 johanian@211sandiego.org Mona Freels COO 211 San Diego Ph. (858) 300-1230 mfreels@211sandiego.org