1. Sustainable Travel M arket Demand and Best Practices for Market Access Leilani C. Latimer Director Sustainability Initiatives Sabre Holdings

2. Global Consumer Trends 2 Green savvy Globally aware of challenges Tech savvy Transparency in information Active participant in creating sustainable economy Engaged with brands & solutions Emerging middle class Higher education, less tolerant to social/environmental failures US Consumers associate value with green

3. The Green and the Mainstream Traveler 66% of US travelers believe their travel choices can make a difference to the environment 44% consider the environment when making travel choices 56% are skeptical about companies green practices

4. The Greenest Mainstream Traveler Which Traveler is most sensitive to choosing environmentally sustainable options ? Frequent Business traveler55% Infrequent Business traveler48% Leisure travel only41% Retailers tend to be more trusted than brands

5. How influential will travel providers Green initiatives be during your RFP decision-making process for 2010? 30% of Corporate travel managers include green in their policies Government mandates US, UK, Germany – mandate sustainable travel Corporate Travel

6. Green Meetings Winning venue selection Over 51% of meeting planners will hold meetings only in sustainable venues Another 25% prefer green providers Over 73% deliberately avoid destinations or venues with poor environmental record 6

7. Hospitality Trends Certification Matters Hotel Guests lists certification as top preference in sustainable offerings Over 40% of respondents looked for 3rd party certification to verify that a supplier is truly environmentally friendly 91.6% of respondents said that a hotels environmental rating is an influence Only 8% say its easy to find green options 7

8. Globally Recognized Certification Value in a globally recognized certification program Over 135 certification programs for Tourism and Hospitality Global Sustainable Tourism Criteria Translates sustainable, green, and eco-friendly from buzzwords to foundations for significant revenue Increase/enhance market awareness for travel offering

9. Marketing Sustainable Travel Make it easy Make it visible Sell better Use meaningful standards Certification matters