1. January 2011 v.1 Online Media Strategy Presentation

2. Agenda 1. Introduction of Tetris Media 2. Competitor Analysis - Warrants 3. Impactful Social Media - Facebook 4. Cross Marketplace Optimizer (XMO)

3. More about Tetris Established in Jan 2009 with businesses in HK, TW, SG and China –Managing over US$30 million in advertising budget across 60+ corporate customers across the region with 100% client retention rate –Headquarter in Hong Kong with offices in Beijing, Shanghai and Singapore (Q4 2010) –Revenue has grown 3 folds since launch in 2009 The first performance agency to deploy algorithms and apply automated optimization technology in the region to manage large paid search & display campaigns to improve our clients’ performance Experienced management team comprised of Internet and Technology veterans from Yahoo!, Google and the advertising industry We are not your agency, Tetris is your Trusted Partner

4. Representative Clients

5. Overview of HK Online Market

6. Ads Spending by categories analysis (Feb 2010 - Jan 2011) Total Ads spending (Sep 09 – Aug 10) of above categories is around HK$ 6,700 Millions (Online) Banking and Investment Services account for 25% of advertising spending in whole industry.

7. Banking & Investment Industry – Ads Spending by brand division (Feb 2010 – Jan 2011) Warrants account for around 19% (~149 Millions) of advertising spending in Banking & Investment Industry. Total Ads spending (Sep 09 – Aug 10) of above categories is around HK$670 Millions (Online)

8. Competitor Analysis

9. Analyzing Ad Spending Investment Banks spending by brand division Jan 1 – Dec 31, 2010 Total Online Ad spending (Dec 09 – Nov 10) of above advertisers is around HK$ 135 Millions

10. Sites Ranking

11. Competitors Analysis Ranking Source: comScore Oct-Dec 2010 Remarks: Goldman & BNP not in the ComScore List

12. Sites Ranking Business/Finance -- Online Trading (Hong Kong) Source: comScore Oct-Dec 2010 In terms of online trading, AAStocks reached 9.1% of total internet audience. Banner placement at AAStocks reached most segment of the online trading group (11.9% of total internet audience).

13. Sites Ranking Business/Finance – Financial Info/ Advice (HK) Source: comScore Oct-Dec 2010 In terms of seeking financial information/advice, Money18 ranked quite well that reached 4.5% of total internet audience.

14. Warrant Portals – Upstream/ Downstream date (Hitwise) Q4 2010

15. Analyzing Ad Spending Investment Banks launched promotion campaigns Jul, 2010 – Jan, 2011 BNP Deutsche Bank Goldman Sachs Macquarie Merrill Lynch UBS Branding Facebook Fan Page YES Warrants YES Branding Banner Yes Financial Seminar & Workshop Yes ETF Yes Foreign Exchange Trading Yes Investment Fund Services Yes Mobile site Yes

16. Impact Social Media Case Study – Macquarie Fans Page

17. Case Study: Macquarie Hong Kong Facebook Fan Page : Wall Disclaimer Number of friends and users that liked the page News Feed: Show all updates to the Fan Pages (e.g. Photo & Video updates, news feed updates, posts, comments & replies, etc) The “Like” Button Audience Management General Public are not allowed to post directly on the Facebook Fan Page’s wall

18. Case Study: Macquarie Hong Kong Fan Page Features : Info Basic, Contact & other info

19. Case Study: Macquarie Hong Kong Fan Page Features : 最新消息 Customized News: Launch of Facebook Fan Page

20. Case Study: Macquarie Hong Kong Fan Page Features : 每日精選焦點 Customized Frequent Update Links to Macquarie website

21. Case Study: Macquarie Hong Kong Fan Page Features : 輪證情報 Customized Frequent Update Links to Macquarie website

22. Case Study: Macquarie Hong Kong Fan Page Features : 窩輪一分鐘 Customized Frequent Update Video Updates

23. Case Study: Macquarie Hong Kong Fan Page Features : 認股證市場統計 Customized Video Updates Frequent Update Link to Macquarie website

24. Cross Marketplace Optimizer (XMO)

25. Where should the budget goes? MobilePortals Search EngineSocial Network

26. Conversion Path Inducer Influencers Closer

27. Cost Measurement Cost per Impressions Cost per Click Cost per Application Cost per Reach Cost per Engagement Bid Price Cost per Click Cost per Application All tracking only imply result individually

28. (XMO) Cross Marketplace Optimizer

29. What does XMO do? KPI Priority ALGORITHM Clicks / Post Clicks Conversion Path PPC data Campaign Page Status Bounce Rate / Quality Score Impressions / Post Impressions Search Queries

30. Traditional Tracking = CTR / CPC = CPR = CPC / CPA

31. Traditional Tracking

32. XMO tracking – With XMO

33. Optimization Model

34. XMO Features First party cookie tracking Cross-domain user activity log Cross-campaign user profiling Solid conversion path for a mix of search engine and banner campaigns Performance optimization across channels Post impression & Post-click impression report Fraud click tracking

35. Thank you!