1. News and Newsletter Dissemination Elena M. Padilla, MS Reference Librarian Takeda Pharmaceuticals International Special Libraries Association Pharmaceutical & Health Technology Division Spring Meeting Orlando, FL April 10-11, 2011

2. Current Format Word file, distributed in-line via Outlook Content is typical of Pharma, e.g. news, clinical literature Each newsletter theme is based on TA Schedule varies from weekly to monthly

3. Why Change? Format was designed with vendors/content providers offered TOCs, email alerts, etc. Vendors/content providers now offer RSS content The latter would make it easier for back-ups to cover a newsletter Current process is time/labor intensive for formatting

4. Selection Criteria One application Integrated with RSS feeds (feed reader) Real-time feed updating Desktop publishing capabilities Significant time savings Easy to distribute (email) Archiving Statistics

5. Experience with Implementation Version trialed is not what was delivered Users unhappy with change / new workflow Labor and time increased (w/new version of the tool) Unfamiliarity with RSS Vendor very receptive to helping us resolve issues

6. Questions?