1. Business Format System
New Associate Training Series
Business Format System
Prospecting

2. Prospecting
Prospecting is the process of identifying qualified people to call on who may potentially become Associates or Clients.
Just as a retail store must have tangible inventory, in your WFG business, you must always have a solid inventory of prospects.

3. Developing a Target Market
In WFG, successful Prospecting can be divided up into Four areas:
Natural Market
This market includes friends, neighbors, relatives, co-workers, social contacts and business contacts.
Friendship Farming
Transforming strangers into friends to create a new natural market.
Friendship Borrowing System
Relationship marketing through the third-party referral system.
Professional Prospecting
Using WFG-compliance approved brochures and literature. 3

4. Natural Market Add names, don’t eliminate them.
Creating a target list should be a top priority for any new associate, and the easiest, most natural place to begin is in your Natural Market.
Important keys in developing your prospect list:
Add names, don’t eliminate them.
Think of the names of people with whom you would like to do business or who could benefit from the services World Financial Group associates provide. Resist the tendency to eliminate people from your list. Remember it’s not just about who you know but also who they know.
Complete your top 25 prospect List with your leader
Most people know hundreds of other people. If you were going to make a wedding invitation list, you would probably have more names than you could invite. Look at your mobile phone contact list. You know lots of people.
Use the “Executive Memory Jogger” to add as many names as you possibly can. 4

5. Natural Market Qualify and Identify the Top 25 on your list
Your list should have a minimum of 100 names to start. Once you develop your list, you will need to identify the top 25 and begin contacting them immediately with your leader.*
There are 8 Qualifiers to help identify top prospects.
1) 25+ years old 5) Income
2) Married 6) Ambitious
3) Children 7) Dissatisfied
4) Home Owner 8) Entrepreneurial-minded
* Contacting will be covered in Step 2.

6. Friendship Farming The System to Turn Strangers into Friends
As you go about your normal daily activities, be on the lookout for people with whom you can strike up a conversation. It is important that you be genuinely interested in the person to whom you are speaking. Make a connection and build rapport with them before you go to message.
There are four conversation points to keep in mind when casually visiting with a stranger. This is called the FORM System.
F Stands for Family. You might ask about his children, did they grow up here, etc.
O Stands for Occupation. What does she do for a living? How Long? Does she like her job?
R Stands for Recreation. Perhaps you have a common recreational interest.
M Stands for Message. Tell the prospect what you do to pique his interest. Get his name to call or visit in the future and share the rest of the story.

7. Friendship Borrowing System
The ability to obtain referrals is one of the keys to your long term success. Referrals will provide you with an endless supply of prospects for recruiting new associates and product sales. The STEAM System can be used to generate referrals, by asking people the following questions.
S Sales. Who do you know who is a great salesperson? What did you buy lately? Who sells himself/herself well?
T Teacher. Who comes to mind when I say teacher—school teachers or anyone who teaches well?
E Enthusiastic. Who is the most enthusiastic person you know, someone who is always positive and always has a great attitude about life?
A Ambitious. Who do you know who really wants to be a success, or is a success, the person who goes to bed the latest and gets up the earliest?
M Money motivated or needs more money. Has one of your friends been talking about needing extra money? Who just sent kids to college? 7

8. Professional Prospecting
Using the many powerful WFG Communication tools can greatly assist you in building your World Financial Group Business.
WFG contact videos / DVDs
Internet marketing through WFG-online.com
Approved prospecting letters
Approved advertisements
Company approved marketing materials
Company approved magazines and articles related to WFG
Company approved sponsorship tie-ins

9. Professional Prospecting
Many WFG associates have previously worked in the financial services industry. As a WFG associate, you, too, may find success in recruiting from these industries, but it’s important that you understand each of these markets and how to approach them before you do so.
Life Insurance Professionals
Securities and Investment Professionals
Accounting, legal, and other high-quality Professionals
Mortgage Specialists
Financial Planners
Property & Casualty Agents
Estate Planning Specialists
Qualified Plan Specialists

10. Effective Ways to Handle Objections (ED MYLETT OBJECTIONS)
You must be completely scripted.
You must be familiar with the common objections people will give you.
Never answer a question with a statement; answer it with another question.
Listen twice as much as you talk.
You must be more certain about your proposal than the other person is about objecting.
If you don’t know the answer, write down the question and follow up later with an answer.

11. PROSPECTING NEVER ENDS
If you don’t have any names to call on, you are out of business.
Use these techniques daily to develop a never-ending supply of prospects.
You’ll always have someone to call or somewhere to go.