1. Year 10 Retail Business Unit 3 – Lesson 4

2. Lesson Objectives Will be able to evaluate the importance of the functional areas Evaluation ~ GCSE Grade A* Will be able to propose additional duties that could be included in the functional areas Synthesis ~ GCSE Grade A Will be able to analyse the similarities and differences between the functional areas Analysis ~ GCSE Grade B Will be able to demonstrate understanding by using examples/cases Application ~ GCSE Grade C Will be able to explain the functional areas – Sales & Marketing Comprehension ~ GCSE Grade D Will be able to recall the different functional areas Knowledge ~ GCSE Grade E

3. Functional Areas  Functional Areas  Sales  Warehousing  Customer Service  Marketing  Administration  Finance  Human Resources  ICT and System Operations

4. Sales Department  Organising sales promotions  Responding to customer enquires  Selling the product or service to customers, either over the telephone or face-to-face  Preparing quotations or estimates for customers  Negotiating discounts or financial terms for business customers  keeping customer records up to date

5. Marketing Department  Carrying out Marketing research to obtain feedback on potential and existing products and/or services  Analysing market research responses and advising senior managers of the results and implications  Promoting products and services through a variety of advertising and promotional methods e.g. press, TV, online, direct mail, sponsorship  Obtaining and updating a profile of existing customers to target advertising and promotions appropriately  Producing and distributing publicity material  Designing, updating and promoting the company website

6. Similarities and Differences between the functional areas  Looking at the two functional areas  What similarities and differences can you see?  Create a table in your book!

7. Lesson Objectives Will be able to evaluate the importance of the functional areas Evaluation ~ GCSE Grade A* Will be able to propose additional duties that could be included in the functional areas Synthesis ~ GCSE Grade A Will be able to analyse the similarities and differences between the functional areas Analysis ~ GCSE Grade B Will be able to demonstrate understanding by using examples/cases Application ~ GCSE Grade C Will be able to explain the functional areas – Sales & Marketing Comprehension ~ GCSE Grade D Will be able to recall the different functional areas Knowledge ~ GCSE Grade E