1. U.S. Qualified Supplies 2.0 Partner Program
May 18, 2015
HP Confidential

2. AGENDA Purpose of Qualified Distribution
Qualified Supplies 2.0 Partner Program
Examples of Criteria
Resources
HP Confidential

3. Qualified Supplies Partner Program
Improving & Simplifying customer shopping experience
Customers
Partners
Can buy original HP ink & toner with confidence and ease
Purchase process is simplified. Finding product, understanding benefits is fast
More consistent pricing and promotions
Can identify as HP Qualified reseller of original HP ink & toner
Access to HP sales & marketing tools, promotions
Can provide higher level of customer satisfaction, build loyalty
HP Confidential

4. What’s New with Qualified Supplies 2.0?
Strategic Intent is unchanged --Provide a superior customer and brand experience with HP supplies & win where customers want to shop.
Importance of online is increasing.
75% of toner shoppers start their search online
50% of ink shoppers start their search online
HP’s Online Shopping Research revealed that customers struggled to understand what they were buying.
Last year HP improved naming & image accuracy through the Qualified program
With Qualified 2.0, we are focused on improving online search results
HP’s separation is planned for November 1, The total HP revenue metric basis will change.
Current 5K+ Qualified Resellers are doing a great job!
We expect to have about the same number of resellers in Qualified 2.0.
HP Confidential

5. Qualified Supplies 2.0 Strategy & Objectives
Course or module title
Date or rev #
Qualified Supplies 2.0 Strategy & Objectives
Continue to improve customer & brand experience with HP supplies
Improve customer & brand experience
Differentiate Partners who do more with HP
Improve & scale compliance execution
Lead with HP search results
Relevant advertising
Exclusive Qualified Supplies Reseller Medallion
Certified Compliant search, naming, content available from authorized distributors, search platform providers
Systematic compliance using channel & external vendors
HP Confidential
HP Confidential – For training purposes only

6. U.S. Qualified Supplies 2.0 Criteria – effective November 1, 2015
HP Partner Agreement: Selling terms & conditions including Online Standard: Resell products only via URL that matches your legal name. May not sell on auction sites & sales to end-user customers only. 2
Revenue Minimum: $15K six months shipments for HP Supplies (PLs 1N, 5T, UK, K6 only) or $50K total HP Printing & Personal Systems product lines. 3
Business Basics: Functional website AND physical address (no P.O. Box), phone number, all in reseller website & matches HP records. Display HP Qualified Supplies Medallion on reseller website. 4
HP Brand Usage: Appropriately use HP brand trademarks, messaging & marketing assets.
Online Search: When a customer searches for original HP ink & toner, lead with HP search results.
Linked advertising on search result pages: When a customer searches for original HP ink & toner, the search result page may not display advertising or other brand switching messaging featuring competitive products on the top or sides of the page. 5
HP Policy: Must be in good standing with all applicable HP policies.
Blue denotes new 2.0 criteria.
HP Confidential

7. Lead with HP Search Results Example of Pass
Optimize the search results by displaying first the HP product family offering that relates to what the customer searched. For example, a customer needs to order an Original HP print cartridge and enters either an HP Part or HP Model Number. The resulting list should display all Original HP Supplies which are part of the HP product family before any remanufactured products.
When a customer searches by 1) “HP + Model Number ”
2) “HP + Part”, or 3) “Part #”
Example to right shows desired search results for “HP 124A”
or “HP CE257A” or “CE257A”
Note: all available colors and variations of the searched product
are shown in search results, above any alternative or
remanufactured products.
HP Confidential

8. Linked Advertising in HP Search Results Example of Pass
When a customer searches for original HP ink and toner, the search results page may not display advertising or brand switching messaging featuring competitive products.
“Recently Viewed” items are not considered advertising.
HP Confidential

9. HP Qualified – We want to help you be successful when selling HP supplies!
Always contact your HP sales representative or HP Authorized distributor for more information.
Additional Resources:
Qualified FAQs (will be sent to resellers with announcements)
HP Qualified Supplies Medallion:
HP Logo, Naming, Images, Content: HP+brand+standards
Thank you!
HP Confidential