1. Soybean Opportunities for U.S. Farmers Russ Carpenter, Chair United Soybean Board (USB) Communications Program to the National Farmers Union Beginning Farmers Institute September, 2011

2. Soybean Opportunities Carpenter Family Farm Crop and beef cattle Trumansburg, N.Y.  Population: 1,600 New York, N.Y.  Population: 8.2 million

3. Soybean Opportunities New York State Fair, Aug. 25 - Sept. 5, 2011 Syracuse, N.Y.

4. Soybean Opportunities Percentage Change in Global Consumption: 1990-2010 Source: John Baize & Associates Soybean demand up 145%; corn up by 76%, wheat up by only 21%

5. Soybean Opportunities International Marketing  More than every other U.S. row sold abroad  Animal ag use is largest use Domestic Marketing  U.S. animal ag: 98% soybean meal  poultry, pork, dairy, beef, fish  Food use: 83% of soybean oil  Soy biodiesel: 11% of soybean oil  Other: 6% Know Your Customer, First  Think beyond your local elevator

6. Soybean Opportunities Under Contract for Specific Use  Trait-enhanced U.S. soybeans  www.QUALISOY.com Premium Programs  Examples: food-grade, non-biotech, others  www.SoybeanPremiums.org

7. Soybean Opportunities: My Views Rotational Crop to Income Crop  1.98 billion bushels in 1991  3.3 billion bushels in 2010 Futures & Options  Manage risk  I forward contracted only 20% this year Know Your Customer, First  Location, location, location!  Eastern U.S. is soy deficient  Largest acreage growth in Upper Midwest

8. Soybean Opportunities: My Views Expect the Unexpected  Huge competition for land  Weather Diversify  Carpenters: soybeans, corn, cattle, hay Manage Debt  If not, it could will bring you down

9. Soybean Opportunities: My Views Utilize multiple sources of info.  Print, radio, TV, Internet Get Involved!  Qualified State Soybean Boards  United Soybean Board  Soybean checkoff: www.UnitedSoybean.orgwww.UnitedSoybean.org

10. Soybean Opportunities United Soybean Board (USB)Long-Range Strategic Plan Strategic Objectives U.S. Soybean Meal increase value U.S. Soybean Oil increase value Freedom to Operate freedom and infrastructure for us to operate Customer Focus quality U.S. soy products and services

11. Current USB Priority Issues Short-term opportunities, challenges in need of immediate attention by checkoff 1.Protect & Support U.S. Animal Ag 2.Transportation Infrastructure

12. Soybean Opportunities USB Impact Projects 1. Identify Genes Affecting Yield 2. Export Market Diversification

13. Soybean Opportunities Profit opportunities for all U.S. soybean farmers!