1. Local Search Marketing Stacy Williams stacy@prominentplacement.com December 5, 2006

2. Holy Fragmentation, Batman! Type of Listing Big Search Engines (main results) Big Search Engines (local results) Local- Only Search Engines Internet Yellow Pages Business Data Providers Review Sites Editorial / Free Adver- tising / Paid

3. Holy Fragmentation, Batman! Type of Listing Big Search Engines (main results) Big Search Engines (local results) Local- Only Search Engines Internet Yellow Pages Business Data Providers Review Sites Editorial / Free Adver- tising / Paid

4. Holy Fragmentation, Batman! Type of Listing Big Search Engines (main results) Big Search Engines (local results) Local- Only Search Engines Internet Yellow Pages Business Data Providers Review Sites Editorial / Free Adver- tising / Paid

5. Usage of Main Search Results vs. Local + Maps Source: Hitwise (Bill Tancer’s blog May 18 & 19, 2006: http://weblogs.hitwise.com/bill-tancer)http://weblogs.hitwise.com/bill-tancer Less than 1% for each of the three big engines! Yahoo

6. Big Search Engines Local / Map Results Add physical address to bottom of every page Main Results Optimize site using geo- targeted search terms (“Atlanta massage school”)

7. Add physical address to bottom of every page

8. Big Search Engines Local / Map Results Add physical address to bottom of every page Submit business profile directly Main Results Optimize site using geo- targeted search terms (“Atlanta massage school”)

9. The Almighty Business Profile Be prepared with this information: Basic business info (company name, address, phone, fax, toll-free, contact person, email address, website URL) Descriptions of varying lengths (include search terms, but don’t overdo it):  100, 150, 200, 250, 400, 500, 1000 Ideas for up to 5 different types of categories that are appropriate

10. The Almighty Business Profile Year established / years in business Operating hours Payment methods accepted (including which credit cards) Languages spoken Products / brand names carried Services offered Professional associations / certifications / affiliations / licenses Specials Areas served

11. The Almighty Business Profile Security: Have an email address you can access, think of a general user ID and password to use Credit card with a billing address matching the business address (for SuperPages only) Track everything you do Even if profile is correct, find something to change (“Dr.” to “Drive”) – often, you can then add additional information to your profile Review times range from 5 – 60 days

12. Big Search Engines www.google.com/local/add http://listings.local.yahoo.com (Free, $10/mo. or $25/mo.) Can’t submit directly (through Amacai)

13. Type of Listing Big Search Engines (main results) Big Search Engines (local results) Local- Only Search Engines Internet Yellow Pages Business Data Providers Review Sites Editorial / Free Adver- tising / Paid

14. www.local.com/advertise.aspx (free, $10 or $40/mo.) www.truelocal.com/getlisted.aspx (free via business data providers, or email info@truelocal.com, or $5/mo.+) Local-Only Search Engines They’ll tell you how many impressions & clicks you can expect in your category and zip code

15. Type of Listing Big Search Engines (main results) Big Search Engines (local results) Local- Only Search Engines Internet Yellow Pages Business Data Providers Review Sites Editorial / Free Adver- tising / Paid

16. www.superpages.com/about/new_chg_listing.html (you will need a credit card with a billing address that matches the business address, even if you only want a free listing) www.yellowpages.com/sp/advertise Data from Acxiom, but you can use their Contact Us form (select “Find a Business/Yellow Pages” from the dropdown menu) for updates Internet Yellow Pages

17. Data from InfoUsa but you can call 800.422.1234 to update info www.yellowbook.com/ContactUs

18. Type of Listing Big Search Engines (main results) Big Search Engines (local results) Local- Only Search Engines Internet Yellow Pages Business Data Providers Review Sites Editorial / Free Adver- tising / Paid

19. Business Data Providers On www.infousa.com, scroll down…www.infousa.com Step 1: Find your existing listing – print it out Step 2: Enter your current listing and then enter updates

20. Business Data Providers http://bcb.acxiom.com/start.pl You must know exactly how your company is currently listed, but there’s no way to look it up on their site. Use SuperPages (before you change the listing), Lycos YP, DogPile YP or InfoSpace www.localeze.com/manage

21. Type of Listing Big Search Engines (main results) Big Search Engines (local results) Local- Only Search Engines Internet Yellow Pages Business Data Providers Review Sites Editorial / Free Adver- tising / Paid

22. Review Sites www.insiderpages.com/advertiser/sign_up_more.html http://atlanta.citysearch.com/corrections/enter_a_location.html Substitute your city

23. Review Sites http://www.judysbook.com/merchant/signup Search in your category. Whether or not there are any results, scroll down and you’ll see the option to add your business profile

24. Why Bother? Be found by local prospects Ensure online data is accurate Ensure online data is complete Build links to site Dominate SERPs

25. SERP Domination! Local Listing 2 Organic Listings CitySearch Listing PPC Ad

26. To receive our free quarterly enewsletter, bring me your business card with “newsletter” written on the back, or email me: stacy@prominentplacement.com