1. Warwick Management Society Five steps to success for YOUR Business Plan

2. Step 1. Have Functioning Group Work

3. Step 2. Follow the F-ing Format

4. O Proposal Letter O Cover Page O Table of Contents O Executive Summary O Business Overview O Mission & Vision O The Company O Legal Structure O Human Resources O Products & Services O Market Analysis O Market O Competitors O Positioning O Reaching Our Customers O Advertising Strategy O Expansion Possibilities O SWOT-analysis O Operations

5. Step 2. Follow the F-ing Format O Finance O Funding Needs O Exit Strategy O Sources of Cost O Sources of Revenue O Why are advertisers going to be interested? O Company Valuation O Financial Ratios O Sensitivity Analysis. Possible scenarios forecast. O Balance Sheeet O Cash Flow O Income Statement O References O 55 Pages Appendix (Yes, be intimidated)

6. Step 3. Do Your Research

7. Step 4. Appendix is Your FRIEND

8. Step 5. Plan Your Plan

9. Thank You and Good Luck