1. BY: DAMIANN COMPHER Attitude

2. The Power of Attitudes Attitude: a lasting, general evaluation of people, objects, advertisements, or issues Functional Theory’s of Attitude: Utilitarian Function Value Expressive Function Ego-Defensive Function Knowledge Function

3. ABC Model of Attitudes Affect: Consumers feelings about attitude object Behavior: Intentions to do something with regards to an attitude object Cognition: Beliefs a consumer has about an attitude object

4. Attitude toward an Advertisement Consumers form attitudes toward objects other than the product that can influence product selections Form product attitudes from ads viewed

5. Amazon Kindle vs. Apple iPad Amazon continues the anti-apple bashing in advertisements that Samsung started “Ripping the iPad for not being like the Kindle is like making fun of a Lexus for not being a Kia.” “Amazon is losing money on every Kindle it sells”  -Los Angels Times http://youtu.be/sulfQHdvyEs http://youtu.be/R41NNPBqRCk

6. Can our perceived attitude change? Do you think Amazon is advertising in a correct way? Does Amazon change your mind about the iPad? Or Could it? Why do you think Amazon advertises the Kindle this way?

7. References http://www.adweek.com/adfreak/amazons-kindle- ice-queen-back-now-couple-kids-138157 http://www.adweek.com/adfreak/amazons-kindle- ice-queen-back-now-couple-kids-138157 http://youtu.be/sulfQHdvyEs http://youtu.be/R41NNPBqRCk