1. Kandawgyi Palace Hotel
Yangon

2. Business Plan of Kandawgyi Palace Hotel for Trade Event
Presented by
Pho Thin Maung
Thaw Zin Linn Htun
Date: (Fri)

3. Mission
Brand awareness
Expand the new market for US, Japan and Korea

4. Objectives
Increase the market share among the current International chains in Myanmar
Set up and upgrade our service to International standard

5. Product/Service Selection
After 2010
Before 2010
Investor
Investor
Competitor
Competitor

6. Market/Target Selection
US, Japan, Korea and GMS countries
Tour agents
Business men

7. Fair Selection EWEC corridor
East- West Economic Corridor
International Commercial – Tourism Exhibition
Danang 2012
EWEC corridor
Participation fit with the theme of trade fair
New target - Investors and visitors from US, Japan, Korea and China
Industry catchment

8. Activities Involved Registration Marketing plan Staff training Demo
Shipping
Prepare for business matching
Booth plan
Budgeting

9. Time Line Sr. Description Time Duration Remark June July August End
June
July
August
End
Early
Mid 1
Permission from State
Tourism Board 2
Registration 3
Staff training 4
Promotional materails 5
Package 6
Shipping 7
Travel arrangement 8
Booth layout plan

10. Cost Heads Participation fee (registration, insurance, other)
Booth rental fee
Airfare and accommodation
Staff training cost
Shipping cost
Promotional materials
Communication

11. Sources of Funds
Marketing budget
Investment budget

12. Marketing Plan
Market analysis
Marketing mix
Market research

13. Market Analysis (SWOT)
Strength
Prime area
Customer service
Weakness
Online payment system
Room
Opportunities
Potential market in industry
Economic development
Brand awareness
Market research and competitive intelligence
Threat
Competitors

14. Marketing Mix (4 P) Product/Service Promotion Price Place/Distribution
Cultural service
Luxury & stylish
Service development
Promotion
Brand awareness
Public relations
Behavior of sale personnel
Media – Advertisement, Internet
Price
High end
Payment
Credit
Place/Distribution
New market penetration
Tour agents

15. Market Research Market information Competitor analysis
Qualitative research
Quantitative research

16. Follow Ups Market research Trade missions
Participate in potential trade fair
Mail and contact to visitors

17. Expected Deliverables or Projections
Office space and service apartment
Domestic and International alliances

18. THANK YOU