1. Investment in the Tourism Industry in Namibia: A private sector perspective Jacqueline W. Asheeke, Chief Executive Officer fenata@mweb.com.na

2. Non-profit; Founded in 1992 Members Role of Fenata Google: Namibia Quiver Tree

3. Any serious discussion of tourism in Namibia must have the flavor of tourism in Namibia….. Just a quick taste to get us started…… Google: Namibia Food

4. Courtesy Grootberg Lodge All other photos – Google: Namibia Culture

6. Courtesy of TASA

7. Courtesy of Wolwedans

8. Photos Courtesy of Fenata Members

9. Courtesy of SandyAcres Safaris

10. Courtesy of various Fenata members and Google: Namibia Elephants

11. Courtesy of Wolwedans

12. Google: Namibia Birds

13. Courtesy of Wolwedans

15. You cannot manage what you cannot measure! 2006 Worldwide Tourism Receipts - $735 billion and growing Tourism in Africa topped $24 billion in receipts. Africa has had the strongest relative increase in receipts in the world at +10%. Courtesy of Grootberg Lodge

16. In Namibia – tourism is a growth sector In 1993, over 250,000 tourists arrived; in 2006, arrivals increased to over 833,000. In 2006, Tourism generated N$5.2 Billion and 71,000+ jobs Google: Namibia Cheetahs Google Namibia Rhinos

17. Snapshot of Namibia Tourism Stats continued …. Namibia is the 4th fastest growing tourism economy in the world. Realization of these growth figures on an annual basis can attract foreign and local investment. Tourism Growth = Investment Opportunities Google: Namibia Sable

18. But, what comes first, the Ostrich or the Egg? Google: Namibia Ostrich

19. Google Namibia Giraffes Which comes first: Targeted and strategically planned investment which could lead to increased tourist arrivals and demand for tourism products, OR Reliance on the steadily increasing tourism arrivals and product demand to stimulate targeted and strategically planned investment?

20. Building lodges are the most common tourism investment, but not necessarily the only way to obtain a satisfactory profit. All photos courtesy of Ed Humphrey

21. Mid-market or 5-star accomodation? Namibia offers a mix. Balance is the key. Upper market is developing; but mid-market is bread-and- butter. Tourists’ service demands ARE changing. Industry must shift to compete. Skills transfer needed to cater for changing tourist demands

22. No matter how beautiful or luxurious, no one comes on holiday just to stay in a hotel or lodge. They come to enjoy NAMIBIA! Activities for tourists provide other areas for possible investment.

23. Google: Namibia Cheetahs Overseas FDI tends to focus on up-market tourism products in or near iconic tourism locations; Regional and local tourism investors tend to consider the 'undiscovered', rural or lower/mid-market products.

24. Role of Government in tourism investment Tourism is private sector driven; Government plays the key role of setting the climate for the profitability of the sector. Google: Namibia Lions

25. Google: Namibia Kolmanskop Leveling seasonality is critical to attracting FDI in Namibia’s tourism sector.

26. Courtesy of Canyon Lodge Are there targeted tourism investment opportunities in Namibia? YES! Consider these examples: The Cruise Ship Industry King Nehale Gate Roadside motels + all purpose tourism centers

27. Continued….. If MCA funding, then JVs Self-Drive vehicles and large tour buses Local production of tourism equipment and products

28. FENATA Recommendations Tourism Investor Road Map TSA “Tourism Investor’s Shopping List” Fish River Canyon – Courtesy of Gondwana

29. Recommendations Continued…. 4. Investment Zones 5. Government supported Tourism awareness campaign 6. Increased NTB budget Google: Namibia Cats

30. So, what does come first: the Ostrich or the Egg? One answer to consider– In Namibia, we love to eat meat, but many of us also like eggs for breakfast. It’s the balance between the two that leads to good nutrition. Google: Nambia Meat and Eggs

31. In conclusion, tourism requires strategic investment in targeted areas to respond to demand-driven realities; and for balance, the tourism sector must grow the market and diversify existing products to attract more visitors. More tourists = greater ROI from tourism. Google: Namibia Dolphins and Fish

32. Thank you. Google: Namibia leopard