1. Impact 2011 – An Executive Overview January 6th, 2011
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2. Agenda Executive Summary Program and Tracks Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
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3. Venetian Hotel, Las Vegas
April 10th – 15th
Venetian Hotel, Las Vegas
With over 6,600 attendees expected – this is the all-in-one conference for Business and IT leaders to learn, network and get access to the best experts in the industry
An extensive Technology Program offering over 500 sessions that includes a wide array of implementation success stories, developer education, lectures, workshops, hands-on labs, and networking opportunities
A Forbes sponsored Business Leadership Forum that will offer over 40 sessions for the LOB executive that focuses on the business value and implications of new technology opportunities and leadership development
A state of the art Product Technology Center offering open labs, Meet the Experts sessions and product demos integrating networking, hands-on training and other social learning into a single program
A world class Solution Showcase Center featuring over 130 business partner and IBM exhibitors demoing the latest technology
A dedicated Business Partner Summit focusing on strengthening the IBM partner relationship and enabling over 1,000 business partners on our strategy and rich portfolio
A dedicated Industry Zone in the EXPO plus targeted sessions by industry featuring best practices and specialized demos along with the collective experience of 300+ industry leading experts on site
More than 300+ customer, analyst and thought leader speakers available to share their insights and experience

4. Taking Impact 2011 to the next level of Success
A Powerful integrated cross-IBM conference
Spotlight upcoming IBM Centennial – showcasing IBM’s transformation and how IBM is creating new markets and compelling clients to take action
Feature cross-IBM solutions and provide an excellent forum for demand generation and deal progression for SWG, GTS, STG and S&D
Reinforce the Smarter Planet agenda and IBM Software story
Enhanced Content to target a Broader Audience
Sterling Customer Connect event integrated into Impact’s curriculum with over 30 Sterling sessions in the Technical & Business Program plus networking lounge, client advisory council, etc
Major focus on Cloud with a Mini-Main Tent on Day Two led by Robert LeBlanc plus 35 Cloud sessions in the Tech & Business Program, a dedicated Cloud “hands-on lab” at the PTC and a Cloud zone at the EXPO
A new dedicated Marketing Track in the Business Program for marketing professionals who support marketing functions. Expanding the track to include sessions for Unica, Sterling and Coremetrics
A new Cross Channel Commerce & Exceptional Web Experience track featuring sessions on how to deliver more personalized web experiences plus end-to-end cross-channel commerce capabilities
Showcase IBM’s deep industry expertise with over 300 industry leading experts on-site, industry sessions, roundtables, networking reception plus a dedicated Industry Zone on the Solution Showcase floor
A new developer unconference to encourage more active participation from the developer community to build a strong awareness and loyalty for WebSphere offerings
Bigger and Better Solution Showcase
Extra 6,000 sq ft for a total of 29,000 sq ft - hosting 79 BP sponsors and 45 IBM peds
More networking opportunities with BP Café, Industry Lounge & Business Agility lounge on EXPO floor
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5. Designed to Deliver Value to the LOB Audience
A world-class event that articulates how business leaders can leverage technology to transform their business for increased growth and better business outcomes
Address the LOB NEED
To thrive in a highly complex and uncertain market, Business Leaders today need to know how technology can elevate, expand and enhance their business performance and results.
Business Leaders are increasingly turning to technology to navigate complexity and stay ahead in the market – but where do they begin and how do they start?
Deliver a Powerful LOB EVENT
Bring together business leaders from around the world to examine the changing nature of our markets and industries while exploring opportunities for driving new growth and delivering results.
Deliver an all-in-one conference where business and IT leaders together discover how interconnecting business strategies and IT technologies are changing the way the world works and creating new opportunities and markets.
A two-day Business Program sponsored by Forbes which includes 40 sessions that explore leading tech-enabled trends and discussions on how to increase business efficiency and strategies that rapidly tap into new markets, boost revenue and decrease costs.
Showcase IBM and Clients delivering quantifiable business value and outcomes while spotlighting influential thought leaders and business leading academics at the conference.

6. Designed to Deliver Value to the Technical Audience
A world-class event that articulates how technical leaders can leverage technology to transform their business for increased growth and better business outcomes
Address the Technical NEED
Apply and leverage proven methodologies from technical experts and discover the best practices and patterns of successful users to achieve higher ROI and IT efficiencies for a wide range of technical investments that include WebSphere, SOA, BPM and Cloud technologies
Deliver a Powerful Technical EVENT
A year’s worth of the best technical education in just one week with on-site certifications
Preview to the latest news about new product information and technology advancements
Access to a wide range of Top Level IT Architects, Distinguished Engineers and IBM Fellows plus customers and business partners
Product Technology Center offering practitioner sessions with self-paced labs, Meet the Experts opportunities, plus the opportunity to give feedback to Product Managers on key functionalities needed
In-depth “Mentoring Labs” that include drill downs in to technology features, deployment practices, optimization, etc.
Education on roadmaps and patterns to maximize and accelerate IT success

7. Designed to Deliver Value by Industry
Key Objectives
Demonstrate the breadth and depth of IBM’s industry expertise
Create a unique opportunity for business and technical leaders to come together and share their growth and transformation success stories within their respective industry
Dedicated sessions by Industry
Feature six priority industries:
(1) Banking & Financial Markets (2) Insurance (3) Retail (4) Government (5) Healthcare (6) Telco
Each priority industry will have:
One opening session, followed by two leadership exchange sessions in the Business Program
Over 45 sessions in the Technical Program focusing on implementation success stories by industry
Highlight customer speakers from across all industries worldwide in both programs
Attendees can build their agenda roadmaps by industry
Industry Zone on the Solution Showcase Floor
IBM Industry expertise showcased in the Industry Zone with six IBM-led demo peds
Interactive industry scenarios told from the business perspective demonstrating IBM’s value
An industry lounge on the showcase floor for further on-site networking
Spotlight on Business Partners demoing their alignment to IBM’s industry mission
Industry Executive Roundtables and Lounges
Seven client invitation only Executive Hosted Roundtables
Hosted by S&D, GBS, and SWG
Industry Networking Reception
An elegant exclusive private reception for further networking

8. Define a Strong Cloud Presence at Impact 2011
Deliver a Compelling Cloud Agenda
Propose a “Spend a day in the cloud” on Day 2 (Tue, April 12th)
Provide an opportunity for attendees to get the latest education on IBM’s overall cloud computing capabilities which enables them to assess their cloud readiness, develop adoption strategies and identify business entry points
Cloud Mini Main Tent
Cloud Mini-Main Tent on Tuesday morning following the General Session on Day Two
Topic: IBM Private Cloud launch, highlighting IBM pureScale Application System
IBM executive speaker - Robert LeBlanc plus client speaker TBD
Program and EXPO Content
Day 3 main tent – “Enterprise Mobile, Cloud and Virtualization Revolutionize the Application Lifecycle”
35 plus Cloud sessions in the Technology and Business Program
Dedicated Cloud “hands-on labs” at the Product Technology Center
Product Technology Center will host Cloud-specific Meet the Experts and Demonstrations
Inner Circle sessions (had 9 sessions and 2 private Cloud workshops at Impact 2010)
Dedicated Cloud Zone on EXPO – with 8 plus peds
IBM Business Partners
IBM Business Partners featuring Cloud solutions (we had 16 Cloud BPs at Impact 2010)
A two hour Cloud Workshop for Partners at the BP Summit on Sunday, April 10th
"Cloud Ready" awards to Business Partners, highlighting unique customer cloud implementations
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9. Developer Unconference
Objective
Drive developer audience to attend Impact 2011
Build stronger awareness, preference and loyalty for WebSphere offerings
Deliver technical content and assets
Why an Unconference?
Preferred format recommended by RedMonk, IBM developerWorks team members, IBM WebSphere architects and developers, WebSphere evangelist team
Unconferences are offered at top technical conferences
Encourages more active participation by all attendees and increases peer-to-peer learning
Recommended Format
Wiki used to provide method for attendees to sign up and suggest topics for discussion
Sessions posted on white board at Impact with some scheduled sessions and some open grid slots
Attendees vote throughout conference and top sessions are assigned the available rooms
Attendees utilize Social Media outlets to post their thoughts and pictures
Promotions
Interactive promotions that extend from the GWC to newsletters, through other brand User Conferences plus viral video clips
Target reach to core developer audience leveraging Tech Sales, GWC and developerWorks lists
Marketing flyers – Top Five Reasons Developers must attend Impact 2011
On site promotions with t-shirts and signs
Tweet-ups and polls on GWC
A new developer unconference to encourage more active participation from the developer community to build a strong awareness and loyalty for WebSphere offerings
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10. Sterling Commerce at Impact 2011
High-Level Overview
Invite Sterling Customer as Keynote Speaker in Main Tent
Customer & Partner Luncheon followed by Sterling “Mini-Main” Tent
VIP customers included in Sunday Golf Outing
Dedicated Networking Lounge for Sterling Customers and Partners
Sterling Customers to participate in Industry Roundtables and Evening Reception
Sterling to hold Customer Advisory Council on Thursday
Sterling to participate in Press and Analyst Events
Break out Sessions - include 30+ Sterling Sessions in curriculum
Dedicated Pedestals for Sterling in Impact Solution Center
Sterling to participate in the Product Technology Center
Sterling Partners will participate in BP Summit and Sponsorship Packages
Expo Floor: expect roughly 1/3 of partners to sponsor due to overlap
Sterling Execs will participate in Exec 1:1 Meetings
Customer/Partner Attendance: estimated at ~ 300 (40% of 2010 attendance) 10
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11. Business Partner Summit 7:00PM-11PM Inner Circle Special Event
1111
Impact 2011 Conference Agenda at a Glance
Sunday, April 10
Monday, April 11
Tuesday, April 12
Wednesday, April 13
Thursday, April 14
Friday, April 15
Opening Session
8:15-10:15am
General Session
8:30-10:00am
General Session
8:30-10:00am
11:45AM
Conference Ends
Forbes Business
Mini Main Tent
10:45 – 12PM
Cloud
Mini Main Tent
10:45 – 12PM
Registration Opens
Sterling
Mini Main Tent
2:00 – 3:30PM
SOLUTION
CENTER
11:00-4:00PM
SOLUTION
CENTER
11:00-4:00PM
SOLUTION
CENTER
11:00-2:00PM
Business Partner Summit
10:30-5pm
Breakout Sessions
Analyst & Press
Events
7:00PM- 10PM Special Event
5:00 – 8:00pm
Sol. Center Reception
5:30 – 8:00pm Sol. Center
Reception
7:00PM-11PM Inner Circle Special Event
OPEN Evening
Product Tech Ctr.
10:30-5:30pm
Product Tech Ctr.
9:00-5:00pm
Product Tech Ctr.
9:00-5:00pm
Product Tech Ctr.
9:00-5:00pm
Product Tech Ctr.
9:00-11:00am
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12. General Session Overview at a Glance
Day One
Day Two
Day Three
Transform for Growth
Proven Roadmaps to Business Agility
Take your Applications to the Edge
IBM Speakers
Jon Iwata, Marie Wieck, Nancy Pearson
Steve Mills, Frank Kern, Phil Gilbert
Content Focus
Content will focus on business transformation and how organizations can adapt and respond across their dynamic business networks to unpredictable markets and continue to optimize for growth.
Highlight key announcements and carry Smarter Planet, Business Agility, Dynamic Business Network, and messaging of the “cake” capabilities
Day 2 content focus will be on sharing the journey customers have taken, the prescriptive approach they've adopted to achieve agility, and detailed best practices that have made them industry leaders
Real-world, step-by-step successes and challenges will be shared featuring actual roadmaps clients have followed to achieve deployment success and growth
Focus on the technologies that enable applications to run on the infrastructure’s edge. enabling faster, more efficient execution with more flexibility across dynamic business networks of suppliers, partners, and customers.
This discussion will explain how IT builds the bridge that empowers better business outcomes.
Rob High, Jerry Cuomo, Dan Wolfson, Beth Smith, Grady Booch
Talent / External Speakers
Talent / External Speakers
Talent / External Speakers
Katie Linendoll: An Emmy winning TV host focusing on new technologies
Geoffrey Moore: A Silicon Valley based high technology consultant and author. Best known for his book Crossing the Chasm
Comedian: Larry Miller
Customers
Customers
Customers
Customer panel:
LOB/IT from 1-2 companies
Customer multi-media video: interviews w/ LOB/IT/CMO from customer organization/s
Potential customers: Travelers, Verizon, Bank NY Mellon, Santander, National Marrow Program, Wells Fargo, United Health Group, Aviva, HSBC
SAT Mexico
Children’s Hospital
Caterpillar
ESPN
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13. Forbes Mini Main Tent Kick off Forbes Business Leadership Forum
DAY/TIME: Monday, April 11, 10:45 – 12PM
LOCATION: Level 5, Ballroom C/D
Link to Forbes Web page
Confirmed
Confirmed
Kick off Forbes Business Leadership Forum
Objective
Panel Participants: TBD (Suggestions below)
Rich Karlgaard, Publisher, Forbes
Role: Mini Main Tent Speaker
Quentin Hardy, National Editor, Forbes
Role: Mixed Panel Moderator
Analyst
Client (to be decided)
Recommendation: Christine Spivey Overby
1) BIO: 2) VIDEO
Business Program theme:
How do companies achieve both growth and high margins in a hyper-competitive economy?
Quentin Hardy will lead the panel to discuss the following themes:
The Forbes Mini Main tent is the kick off for the overall two-day Forbes Business Leadership Forum. The mini main text is planned for after the Day 1 main tent.
Rich Karlgaard, Publisher of Forbes, will be the main speaker and introduce the business program theme of “How do companies achieve both growth and high margins in a hyper-competitive economy?” He will also discuss the top 10 attributes of success for companies that thrive. [Compared to last year, he kicking this off without an IBM executive co-speaker]
Next will be Quentin Hardy, National Editor of Forbes, who will moderate a mixed panel discussion that will include an independent analyst, a Client, a Business Partner, and an IBM Executive. He will ask questions along themes such as
Age of Hyperpersonlization
Empowering Your Allies
Market Relationships, Not Products
Big Trends for the Corporation
We have included suggestions of the folks we would like to invite to this panel.
ANALYST Suggestion S&D Industry Analyst Team:
Christine Spivey Overby from Forrester would be a good possibility. She's an excellent speaker and an expert on interactive marketing. Christine is Vice President, Practice Leader - Interactive Marketing, for Forrester, Attached is a link to her bio. Also attached is link to her blog that has video of her speaking.
Client – ESPN--world renowned client, need to focus on personalizing its offers to demanding consumers. We will meet with ESPN 2nd week of January to discuss.
Business Partner – Ascendant Technology – one of our premier WebSphere partners – working across various industries. In progress – Mark Masercola is going to reach out to CEO.
IBM Executive - Bruce Anderson – IBM GM of Electronics – an industry that relies on strong relationships with suppliers, partners, and working to personalize devices. Also an industry that increasingly is moving from product-focused to service-focused.
Today's economy has shifted from the Great Recession to the Great Restructuring
Companies have cut and trimmed about all they can
They are now focused on the increasing their sales and market share without sacrificing profit margins
Age of Hyperpersonlization
Empowering Your Allies
Market Relationships, Not Products
Big Trends for the Corporation
Business Partner (Ascendant Technology)
IBM Exec
Recommendation Bruce Anderson, GM of Electronics
1) VIDEO 2) VIDEO 13
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14. Agenda Executive Summary Program and Tracks Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
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15. Impact 2011 Program Objectives
The Premier IBM Conference for Changing the Way Business & IT Leaders Work
Optimize for Growth. Deliver Results
Generate leads, develop new business, network with peers and clients.
A compelling insightful agenda for both the IT and LOB attendees
Align content with customer and business partner education and training requirements in addition to market relevant topics
Focus on cross-IBM content to reinforce IBM transformation’s story
Showcase our industry expertise in alignment to Smarter Planet
Enable attendees to build their customized agenda and with several roadmap options by either technology suite, industry, product category or by role
Continued emphasis on clients presenting to clients - More than 300+ customer, analyst and thought leader speakers available to share their insights and experience
Increased focus on the Marketing Professional and highlighting IBM’s CMO Initiative at Impact

16. Program Structure for Impact 2011
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Program Structure for Impact 2011
Two Day Business Program &Two-Day Pass ($950)
Forbes Business Leadership Forum
Technology Program
Tracks
Business Innovation and Technology Outlook
Key Strategies for New Growth
Reengineer the Customer Experience
Increase Operational Agility and Dexterity
Mastering the Art of Leadership: Skills to get Ahead
Bringing Science to the Art of Marketing
Drive Business Growth and Optimize Results for your Industry
Tracks
Application Infrastructure
Application Development
Connectivity and Integration
Smart SOA
BPM and Decision Management
Cross-Channel Commerce and Exceptional Web Experience
Implementing Industry Solutions for Improved ROI
Sterling Commerce content in 30+ dedicated sessions
World-class technology and business leaders
A new track targeting Marketing Professionals
Virtual Curriculum / Roadmaps
Roadmaps
Cloud
Sterling Commerce
Business & IT Alignment
Roadmaps
By Role
Workload Optimization
System z
Appliances
Roadmaps
Industry Specific
Product Specific
Business Analytics
Build your agenda by role, industry or specialty area
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17. Forbes Business Leadership Forum
TRACKS
Business Innovation and Technology Outlook
Key Strategies for New Growth
Mastering the Art of Leadership: Skills to get Ahead
Bringing Science to the Art of Marketing
Sub-tracks
Potential Topics
Kickoff: Big Trends for the Corporation
Invention Everywhere
Key Data in Fast Decision Making
Top Tech-Enabled Business Trends & Their Organizational Impacts
Deep Dive: Increase Your Ability to Get and Keep More Customers
Industry Experimental: What Do Healthcare, Retail, Banking, Insurance and Government Have to Look Forward to?
Innovation Spotlight: Extending Your Business Network Beyond the Enterprise
Blue Sky Panel: Visionaries Share How Complexity is the Mother of Innovation in Their Organizations
Sub-Track: Reengineer the Customer Experience
-- Understanding Your Customers
-- Reaching Your Customers
-- Co-creating With Your Customers
-- Pleasantly Surprising Your Customers
-- The Age of Hyperpersonalization
Sub-Track: Increase Operational Agility & Dexterity
-- Kickoff: Turn Your Organization into a Laboratory
-- Simplify Processes
-- Manage Complexity
-- Increase Decision-Making Speed and Flexibility
-- Pilot a Porous, Networked Organization
-- Empowering Your Allies
-- Sterling Commerce sessions
Building Creative Leadership
Creativity In Leadership & Partnerships
Innovation and Retention
Management in a World of Open Roles
Inspiring Performance.
Managing in a Connected World
Understanding Success, Decision Making & Trends
Collaborating and Strategy
Kickoff: Bringing Science to the Art of Marketing
Marketing Campaign Excellence
Consistent Brand & Customer Experience
Optimized Marketing Processes
Deep Customer Insight
Market Relationships, Not Products
“Grow Your Business Through B2B and B2C e-Commerce”
“Leverage e-Commerce to Reach New Markets”
Customer Session with Analyst
Target
Audience
CEO / President
CFO
CIO
Business Architect
Business Analyst
Consultant
LOB Executive
LOB Manager
CMO
COO
Manager / Director / VP of - Interactive Marketing - Online Marketing / eMarketing - Database Marketing / CRM - Marketing - Marketing Operations - Direct Marketing
Topics in BLUE were proposed by Forbes, unless otherwise noted (e.g., possible Sterling session) 17
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18. Technology Program File Name Here.ppt File Name Here.ppt TRACKS
1818
Technology Program
TRACKS
Application Development
Application Infrastructure
Business Process Management and Decision Management
Connectivity and Integration
Sub-tracks
Potential Topics
Development Tools
Rational Tools for development and problem determination
WebSphere sMash
Eclipse
Cloud development
Java Development and
Programming Models
Java EE, including latest on JPA and EJB
OSGi
SCA
Open Source
Web 2.0
Rich Internet Application Development
Dojo, AJAX
JAX-RS
REST
WebSphere Application
Server Infrastructure:
Latest information on WAS
Best practices
Problem Determination
Migration
Security & Management
WebSphere Security including SSO
Infrastructure Hardening
Tivoli Security Software
CICS
CICS Tools
Systems Management & Administration
Web 2.0 Support
Cloud Computing, Virtualization
& Performance
Private or hybrid clouds
Virtualization
Extreme Transaction Processing (XTP)
Performance tuning and best practices
BPM: From Projects
to Programs
How to model, simulate, execute, rapidly change, monitor and optimize core business processes throughout the process lifecycle.
Decision Management
BRMS
Event Processing
Analytics
BPM Infrastructure
Administration WPS, WLE
Deployment, optimization, migration WPS, WLE
Security and Performance best practices WPS, WLE
Messaging Infrastructure
Universal Messaging administration, deployment, optimization, security and problem determination
Managed file transfer
Pub/Sub
Enterprise Integration
ESB
Service Federation
Application integration
B2B Integration
Integration patterns
Integration technology
Security
Target
Audience
Application Programmers
Software Engineers
Web Designers
Enterprise Architects
System Integrators Server-side and Web
Application developers
Software Developers
IT Project Managers
Infrastructure Managers
Operations Managers
System Administrators
IT Consultants
Business Analysts
LOB Execs
Architects
System Integrators
IT Executives
Systems Integrators
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19. Technology Program (cont’d)
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1919
Technology Program (cont’d)
TRACKS
Smart SOA
Cross-Channel Commerce & Exceptional Web Experience
Implementing Industry Solutions for Improved ROI
Sub-tracks
Potential Topics
SOA Principles and Practices
Methodologies and patterns in design and development of SOA
Process Integrity
SOA Governance
IBM’s SOA Governance strategy
SOA Policy Management Capabilities.
Service level management
Managing complex organizational change.
SOA in Action
Real world examples from clients, business partners and the IBM community
Cross-Channel Commerce
WebSphere Commerce
Sterling Order Management and Fulfillment
B2C, B2B and extended business models
The latest in web, mobile, and social technologies
Delivering Exceptional
Web Experiences
WebSphere Portal and the IBM Customer Experience Suite
Content management
Cloud Services
Enterprise portal framework,
Social and real-time communication
Personalization & Search
Marketing tools
Mobile device support
Real-time analytics
Banking and Financial Markets
Communications Service Providers
Energy & Utilities
Government
Healthcare & Life Sciences
High Tech & Manufacturing Industries
Insurance
Retail, Consumer Products
Travel & Transportation
Unique industry solutions for all the above
Target
Audience
IT Executives
Enterprise Architects
LOB Execs
IT Consultants
IT Project Manager
System Integrators
Architects
Web Designers
Business Analysts
Solution / Software Architects
Software Designer & Developers
LOB Executives
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20. Agenda Executive Summary Program and Tracks Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
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21. Impact 2011 Targets & GEO Splits21
Impact 2011 Targets & GEO Splits
Impact 2011
Target
Registrations
(7% Increase YTY)
Customers
1,850
Inner Circle
475
Total Customers
2,325
Partners
1,045
Press 70
Analysts 60
Total Registrations (Non-IBM)
3,500
IBM & Other
3,100
Total Registrations
6,600*
GEO
% of Total Customer/Partner Registrations
Latin America and South America
250
7.43%
North America
2505
74.32%
CEEMEA
108
3.19% NE
230
6.82% SW
114
3.39%
AP & Japan
163
4.85%
Total Customers & Partners
3,370
*Reflects 7% increase in total registrations YTY.
IOT
2010 Target
2010 Actuals
2011 Target SW NE
CEEMEA NA
LA & SA
AP/Japan
Total Customers
1,830
2,173
2,325 79
159 75
1,728
172
112 IT
1,430
1,649
1,765 59 53 56
1296
129
102
LOB (25%)
400
524
560 20 18 19
433 44 34
Total Business Partners
750
963
1,045 35 71 33
777 78 51
Total Customers + BPs
2,580
3,136
3,370
114
230
108
2,505
250
163 21
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22. Sales & Cross Brand Targets
Percent
Services & IT
232
10%
Financial Services Sector (FSS)
41%
Banking
325
14%
Financial Markets
186 8%
Insurance
442
19%
Public Sector
21%
Government
Healthcare & Life Sciences
256
11%
Education 46 2%
Distribution Sector
15%
Retail
209 9%
Consumer Products
Travel & Transportation 93 4%
Communications Sector
Telecommunications
116 5%
Energy & Utilities
Media & Entertainment 23 1%
Industrial Sector
Aerospace & Defense
Automotive
Chemicals & Petroleum 4
0.35%
Electronics
Industrial Products
Total Customers
2,325
100%
Segment
Exec Sponsor
Target
Comments
AIM
Richard Smith
1590
IMT Sales Leaders
NA: Abiy Yeshitla
LA: Carlos Camilion
SW: Enrico Cereda
Japan: David Bate
AP: Katrina Troughton
CEE: Randolph Moore
MENA: Saba Kamal
NE: Frank Luksic
Inner Circle
Betsy Matthews
475
Sterling
Joel Reed
Carolyn Lane
290
Committed to 260 customers & 30 BP’s
Partners
Dave Wilson
1,015
Excludes 30 BPs (Sterling BP target)
Industry Solutions (Commerce, Unica, Coremetrics)
John Soyring
N/A
Will support overall WS target R.Smith is driving
AIM Support & Services
Ed Harbour
ILOG
Pierre Harren
Lombardi
Rod Favaron Alan Godfrey
Cast Iron
Lisa Dean
Michael Muhlfelder
GBS (AIM)
Doug Hunt
S&D Sector
Sector GMs
Support industry targets & promote registrations
Customers & Partners
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23. GEO Targets by LOB and Technical Audience
At Impact 2010 – we enhanced expanded our curriculum and included a new Business Program
The change in program structure attracted a 200% increase in LOB attendance from 2009 to 2010
LOB attendance to Impact 2010 represented 24% of our client attendance
For Impact 2011 – we plan to continue attract 25% LOB audience to our event
IOT
2010 Target
2010 Actuals
2011 Target SW NE
CEEMEA NA LA
AP/Japan
Total Customers
1,830
2,173
2,325 79
159 75
1,728
172
112 IT
1,430
1,649
1,765 59 53 56
1296
129
102
LOB (25%)
400
524
560 20 18 19
433 44 34
Total Business Partners
750
963
1,045 35 71 33
777 78 51
Total Customers + BPs
2,580
3,136
3,370
114
230
108
2,505
250
163
Key Points:
Top table reflects the 2011 customer and business partner targets by IT and LOB role as well as by IOT
The bottom table reflects all the actions we have taken and plan to take as we confirm and communicate the targets to all the respective stakeholders.
This not only includes the IMT sales and marketing leads – but also identifying cross-IBM executive sponsors and assigning targets to them.
A couple of key actions are underway in the next 6 weeks. These include:
A confirmation note to the GEOs confirming the Impact 2011 targets
Meeting with Richard Smith on Dec 9th
Kick-off call led by Richard Smith and Nancy on Dec 13th
Communication note to cross-IBM executive Sponsors in gaining their support for Impact
Scheduling the bi-weekly meetings checkpoint meetings with the cross-IBM executive sponsors
Planning the cross-IBM executive letter cadence on Impact
Impact 2010 delivered the strongest results to date
Achieving $225.3M VLRC – against a target of $182M VLR
118% of target and a 44% increase YTY.
40% of the opportunities identified were “net new”
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24. Agenda Executive Summary Program and Tracks Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
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25. Connecting all efforts to drive registrations
Planned Activities to drive Audience Gen
Web/
Social Media
Communications
Audience
Generation
Connecting all efforts to drive registrations
Web / Social Media
Communications
Audience Generation
Dec
Dec 3rd Impact site refresh
Dec 10th - 4Q Website refresh with Keynote speakers
Forbes - Create landing pages on Forbes.com and Impact site
Twitter, Blog, YouTube, LinkedIn, Impact
BP Twitter
Forbes - Social media activities
Newsletters – See above
GWC - Save the Date
Call for speakers
BP Monthly / Newsletter / Twitter
Forbes - Monthly , banners, newsletter ad
Acquisitions - Monthly , newsletter
GWC Newsletters
Chapter 2 & 3 Msg Guide
CIO Flyer
Customizable Flyer Template
Touch 1 – IT & LOB
Customer Speaker Webcast
Alumni OTM
Marketing Buddy
Early bird postcard
Jan
Jan 7th – Call for Speakers closes
Jan 21st Website Refresh
Business Tri-Fold
Touch 2 &3 IT & LOB
Chapter 2 Msg Guide
Forbes -Video teaser for Impact 2011
Touch 2
Feb
Early Bird expires
Feb 14th – 1Q Website refresh with Agenda Builder on Impact site
Acquisitions – monthly s
Touch 4 – IT & LOB
Touch 3
LOB Webcast
Acquisitions Webcast
Mar
March 4th – 2Q Website refresh with final speakers, sessions, etc on Impact site
Touch 4 & 5 – IT & LOB
GWC - Impact promotion during webcast
Apr
Daily website updates
Post-event messaging, presentations
Newsletters – See above Impact results notes
GBS, GTS, Lotus, Tivoli, Rational
WS/SOA sellers
Industry
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26. IBM Impact 2011: Special Preview Invitation from Forbes
Forbes Audience Gen Launched
Blast Date
Quantity Delivered
Subject Line
Unique Opens
Open Rate
Unique Clicks
CTR
12/9/2010
348,723
IBM Impact 2011: Special Preview Invitation from Forbes
17,241 5%
966
5.6%
Forbes landing page on IBM.com
– Save the Date
Newsletter ads
Impact banners on Forbes.com
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27. Audience Gen s: 5-Touch Cadence & Key Message Each will be treated as a separate “stream” in Unica
4 Weeks
5 Weeks
3 Weeks
3 Weeks
2 Weeks
Touch 1
Dec 13
Touch 2
Jan 10
Touch 3
Feb 14
Touch 4
Mar 7
Touch 5
Mar 28
Impact
Apr 10-15
Holidays
Call for Speakers Closes Jan 7
Early Bird Ends Feb 18 IT
Top 5
Reasons
For IT
To Attend
Will Include
Early Bird
Early Bird
Ends
Will include What’s
New for IT,
Keynote
Speakers &
Companies
Attending
Time is
Running Out
Will include
Latest Event
Info for IT,
Agenda Tool &
2-Day Pass &
Company Pass
Reminder
Same Content as
Touch 4 with
New Subject Line
IT & LOB
Early Bird &
Call for Speakers
Will Include Rates for
Early Bird
Standard
Ed Packs
2-Day Pass
LOB
Top 5
Reasons
For LOB
To Attend
Will Include
Early Bird
Early Bird
Ends
Will include Forbes
Details,
Keynote
Speakers &
Companies
Attending
Time is
Running Out
Will include
Latest Event
Info for LOB,
Agenda Tool &
2-Day Pass &
Company Pass
Reminder
Same Content as
Touch 4 with
New Subject Line
Impact Social Media Links in All Touches

28. Audience Generation Deliverables
Available Today
Design Guidelines
Chapter 1 of the Messaging Guide
Early Bird Postcard
Static Web Banners - Various Sizes
Business Card Leave Behind
Top Five Reasons to Attend & /ROI
Letterhead Template
Masters for Symphony & PowerPoint
Impact Save the Date PPT Slide
Notes Signature Template
Business Card
Customizable Flyer Template
Touch 1 targeted to both IT & Business
Coming Soon
4-Touch Stream for IT - (Dec 17 – Mar 11)
4-Touch Stream for Business - (Dec 17 – Mar 11)
Top 5 for Developers - Nov 30
CIO Flyer - Nov 30
Business Flyer - Nov 30
Business Tri-fold - Jan 10
Post-Event Enurture Stream
Why Vegas Flyer
Tips on Gaining Employer Support to Attend
TriFold Brochure for Business
CIO Flyer; Business Flyer; Editable Flyer Shell
Industry Flyers
3x more deliverables this year than last year
Flexibility in passes
Drive to deliverables for respected audience
Find links to these audience generation assets and more at Impact 2011 XL Site
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29. Webcast Audience Generation Plan
Acquisition Webcasts
IT Videocast
LOB Webcast
Date: Feb 9th
Topic: Sterling, Cast Iron, ILOG/Lombardi will launch a recorded “Sneak peek” webcast to highlight what their content will be at Impact
Speakers:
ILOG/Lombardi – Brett Stineman, and Maria Elavumka
Cast Iron – Jaime D’Anna, Ken Comee
Sterling – Carolyn Layne and Joel Reed
Q&A: Felicity Carson
Using Lotus Live (no cost)
Will convert to podcasts
Call to Action: Register Now
Date: Mid Feb
Topic: Discuss the value of Impact 2011 targeting the IT audience
Speakers:
Felicity Carson: High level overview of Impact, Top 5 reasons to attend & What to expect at the event.
Rob High: 'What's New in' SOA / Connectivity / App Infra / Cloud / BPM. Align technology to tracks/ sessions at Impact.
Guaranteed Regs from On24: 115
IBM team will do further promotions to drive increased registrations
Call to Action: Get IT professionals to register for Impact
Date: Feb 23
Topic: How to Grow your Business in a Market of Continual Change
Speakers:
Paul Brunet, VP AIM Marketing
Quentin Hardy: National Editor, Forbes
Moderator: Stephanie Stahl, Executive Editor at Information week and Techweb
Duration: 45 Minutes
Registrations: Guarantee 750
Target Audience: Predominately LOB executives
Call to Action: Come to Impact and discover more

30. Marketing and Sales Buddy Program
Marketing professionals from Nancy Pearson’s organization have been paired with First Line Sales Managers in WW Websphere to assist sales in driving registrations for Impact 2011.
Based on feedback from Impact 2010, Operation Bear Hug and the Marketing Buddy program have been combined into the Marketing and Sales Buddy Program.
Marketing Buddies are responsible for:
Answering questions that come from sales with the help of the Impact Event team and/or the Frequently Asked Questions document
Sharing the latest news and updates
Updating their Sales Buddies on recent promotions
Program kicked off in November matching 175 Sales Professionals matched with 114 Marketing Professionals.
For more information, please contact Sarah Lee/White Plains/IBM.

31. Agenda Executive Summary Program and Tracks Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
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32. Conference Pricing for 2011
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Conference Pricing for 2011
Type
Price
Time Period
Alumni Rate (Clients & BPs’ private offer)
$1,750.00
August 30, 2010 – January 7, 2011
Early Bird Rate
$1,850.00
October 11, 2010 – February 18, 2011
Standard Rate
$2,150.00
February 19, 2011 – April 8, 2011
Business Partner Rate
$1,828.00
October 11, 2010 – April 8, 2011
Ed Pack Rate
$2,250.00
On-site Fee
April 9, 2011 – April 15, 2011
2-Day Pass
$950.00
October 11, 2010 – April 15, 2011
Exhibit Only
$1,195.00
Upgrade Expo to Full Conference Pass
$625.00
Company Pass Program – (external only)
Premier Level (35 full passes)
$50K
Advantage Level (10 full passes)
$14K
Standard Level (5 passes)
$7K
IBM Country Pass Program – (internal only)
Country Grande (30 full passes)
$48.5K
Country Lite (20 full passes)
$32.5K
Country Extra-Lite (10 full passes)
$16.5K 32
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33. More About the Company Pass Program
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More About the Company Pass Program
Company Pass Program:
Many companies are looking for cost effective ways to bring their Business and IT stakeholders together for annual planning workshops and meetings. The Company Pass program allows your company to host a private planning meeting/workshop, as well as receive best in class BPM, WebSphere & SOA education and certification at IMPACT 2011.
(#1) Premier Level: $50,000
(35) Full conference passes, private meeting room for one (1) full day at the World Class Venetian Hotel which includes light food & beverages for company attendees. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights.
(#2) Advantage Level: $14,000
(10) Full conference passes and private meeting room for half day at the World Class Venetian Hotel. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights.
(#3) Standard Level: $7,000
(5) Full conference passes plus Flight Discounts thru Amex Travel; receive 8% off flights.
Note: Companies that want to purchase five or more full conference passes can receive additional tickets at $1,400/per pass.
For more information, send an to
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34. Target Audience = Internal IBM Teams
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More About the IBM Country Pass Program
IBM Country Pass Program - Internal IBM Offer
Many regions are looking for cost effective ways to bring their sales reps and clients together for annual planning workshops. The IBM Country Pass program allows you and your client to host a private meeting/workshop, as well as receive best in class business and technical education
(#1) IBM Country Pass Grande: $48,500*
(30) Full conference passes for your team to allocate to your customers (at least 20) and IBM teams including a private meeting room for 1-full day.
(#2) IBM Country Pass Lite: $32,500*
(20) Full conference passes for your team to allocate to your customers (at least 15) and IBM teams including a private meeting room for 1-full day.
(#3) IBM Country Pass Extra-Lite: $16,500*
(10) Full conference passes for your team to allocate to your customers (at least 7) and IBM teams including a private meeting room for half day.
Target Audience = Internal IBM Teams
*Note: there will be a 10% uplift for ICA Recoveries; Funds will be collected in Q2-11.
For more information, send an to
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35. Agenda Executive Summary Program and Tracks Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
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36. Impact delivers value to our Business Partner Community
At Impact 2010,..
Exceeded all targets with over 960 BP’s attending and 67 sponsoring
BP sponsors generated 5,679 leads compared to 2,664 in 2009 – an increase of 113% YTY
Over 600 attended the BP Summit – another first !!
More than 80 BP led sessions and over 20 BP-issued press releases
Impact 2011 will deliver new offerings and enhancements for our Partner Community
New turnkey packages include pedestal, signage, lead retrieval scanner, electricity and more
New IBM sponsored video reference and technical whitepaper for top level sponsors (limited time only)
New priority scheduling for breakout session for top level sponsors (limited time only)
New Limited offer...Special IBM Redbook Sponsorship offer for Silver level or above
New advertising options on Smartsite Kiosks and digital signage
Enhanced social networking benefits for all sponsorship levels
Improved networking with Business Partner Café now on the Exhibit Floor
New Business Partner Impact 2011 Marketing Kit available for BPs to promote Impact to their clients
Sponsors receive 25% discount on any new order placed with Global WebSphere Community
BP’s sponsoring other SWG Global conferences in 2011 receive 5% discount on their Impact 2011 sponsorship package*
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37. Exhibitor / Zzone / Industry Zone # of Packages Available
Business Partner Sponsorship Pricing
Diamond
Platinum
Gold
Silver
Exhibitor / Zzone / Industry Zone
Affiliate
Full Conference Price
$102,000
$90,000
$65000
$27,000
$14,000
$9,000
Early Bird Discount
$85,000
$74,000
$53,000
$22,000
$11,000
$7,500
# of Packages Available
Sold out
Sold out * 3 7 20 18
Sponsors
Target
Closed
Gap
Diamond 1
0/0
Akamai
Platinum 2*
1/1
Miracle
Gold 5 2
3/5
Prolifics / InfoSys
Silver 15 8
7/15
WebLayers/ Oxford Consulting/ System Integration Architects LLC/ Avaya / Perficient / Ultramatics / EmeriCon / Summa
Exhibitor 25 11
14/25
Avada Software / Esri / Genuitec / Novell / OpenLogix Corp / Prosoft Tech Group / Syscom / ASG / REMEDI / Source Evolution* / iSOA Group
zZone 6 4
2/6
Trident/ Hostbridge / OpTier / Nastel
Industry Zone
4/6
Edifecs/CrossView
Affiliate-Cloud & Reg 20
(12C + 8R)
18/20
Cloud: Kaavo/ ZSL/
Affiliate: Princeton Blue
TOTALS 79 31
48/79
Key Points
Early Bird Discount requires purchase by January 28, 2011.
The deadline for applications is March 11, Applications received after this date are subject to rush charges
Download the BP sponsorship package at this  LINK
*Stretch Target

38. Impact 2011 Business Partner Summit
Theme: “Partner to Optimize Your Growth”
Morning Session
9:30 AM -11:30 AM
Understanding the Competitive Landscape
Cool Cloud Cash
(T. Lewis/A. Saydah )
Keynote over Lunch
11:30 AM – 1:00 PM
Speakers: David Wilson, Marie Wieck, Nancy Pearson, Sandy Carter,
John Mesberg or equivalent Sterling Exec, Partner Panel
First Afternoon Session
1:45 PM - 2:45 PM
Providing the right BPM solution for your customer
(K. Reeves)
How to Leverage the IBM Marketing Machine
(S. Jones/J. Heckaroth)
Smarter Selling for Commerce
(Sterling Session)
(C. White )
Discover the opportunities with ASL and OEM
(R. Musch/J. Whitehill)
Help your customer’s Connect to Win with IBM Connectivity and Integration Solutions
(K Synder/N Blum)
Deliver unprecedented ROI with IBM WebSphere Appliances
(JR. Nelson/A Kumar)
Second Afternoon Session
3:00 PM – 4:00 PM
Optimize your customer’s Application Infrastructure
(K. Synder/ A. Goldschmidt)
This isn’t your father’s SOA:
(M. Peach)
Smarter Selling for Integration
Help your customers access & Integrate with today’s Hottest Commercial Applications
(Cast Iron)
Increase the value of BPM with Decision & Event Mgmt
(K Reeves)
Working with your IBM Sales Teams to Win: A discussion on the N.California Sales Pilot
(S. Bickett/D Seward)
Meet with a SME

39. Business Partner Award Descriptions
Smart SOA Award This award recognizes the IBM Business Partner solution that delivers the best SOA based solution which helps customers create sustainable differentiation, achieve agility and realize business value. Using WebSphere Application Infrastructure and Application Integration products as its foundation, the solution must demonstrate exploitation of IBM’s SOA capabilities to solve traditional business challenges in non-traditional ways.
Business Process Management Award
This award recognizes the IBM Business Partner solution that utilizes Business Process Management (BPM) to help customers improve their efficiency, flexibility, and control of their key business processes across the enterprise. The solution should also demonstrate how it discovers insights that enable innovation, provides maximum value of business interactions, and optimizes productivity and resources.
Distributor Excellence Award
The Distributor Excellence Award recognizes High Value-Add Distributors who are leading the charge in building their Business Partners’ ability to leverage IBM SOA and WebSphere software capabilities in creative, leading-edge, exciting ways.
Smarter Decision Management Award
This award recognizes the IBM Partner solution utilizing IBM WebSphere software component(s) that has enabled customers to achieve new levels of smarter decision management through improved planning and scheduling optimization, high-performance visualization, business events or automated risk- and opportunity-based rule decision systems.
Impact 2011 Cloud Award
This award recognizes the IBM Partner that exhibits the most innovative solution that either utilizes WebSphere offerings to deliver that solution via the Cloud, or utilizes WebSphere offerings to create a cloud-based solution delivery of behalf of a customer. The solution should demonstrate the value that WebSphere offerings provided in the solution.
Impact 2011 Best of Show Award
The IMPACT Best of Show Award is specifically for sponsors of the IMPACT Conference – Exhibitor level and above. The award recognizes the best demonstration of a solution that illustrates the unique power of using IBM WebSphere offerings. The solution being demonstrated must be currently offered to customers. Final evaluation takes place at the IMPACT Expo in Las Vegas, Nevada. 39
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40. Agenda Executive Summary Program and Tracks Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
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41. A great catalyst for Success, is Success
When leveraged correctly -- one success story can serve as the foundation for others
Focal Point: Karen McCracken
Why be a Speaker at Impact?:
All accepted customer speakers will receive a complimentary pass (a $2,150 value) *
Networking opportunities with over 6,600 industry experts, press and analysts
Use of the exclusive, pool-side Client Speaker Cabana for meetings
Speaker gift to use on site
A year’s worth of the best technical education in just one week
How do I get started?
Click on Call for Speakers
* Unless prohibited by your company or restricted per government entity guidelines
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42. Step 1 – Create a speaker Profile
Three Easy Steps…
Step 1 – Create a speaker Profile
New questions added
Is your success documented in our client references database?
Would you be willing to participate in a video interview while at Impact to create an external case study highlighting your success with IBM solutions?
Please provide the name and of your IBM sales representative.
Step 2 – Add session proposal
Deadline: January 7, 2011
Technology (only visible to IBMers)
Inner Circle
Client Submissions
Business Partner Submissions
Step 3 – Stand out from the crowd
Highlight your success in implementing innovative solutions that drive real business results
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43. Agenda Executive Summary Program and Tracks Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
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44. Internal Cross-IBM Sponsorship Offerings & Pricing
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Internal Cross-IBM Sponsorship Offerings & Pricing
Exhibitor Package for 2011
Total cost = $10,000
Qty.
Additional Info.
Turnkey Pedestal
Physical ped, lockable cabinet, monitor, power, one DHCP address, stool, waste basket, proof point sign, lead machine. 1
In Solution Center, same configuration as rest of pedestals.
Full Conference Pass 2
Web and/or print presence
Basic coverage on web site and via smart site (session listing & abstract, pedestal listing & abstract).
Premier Package for 2011
Price = $25,000
Qty.
Additional Info.
Turnkey Pedestal
Physical ped, lockable cabinet, monitor, power, one DHCP address, stool, waste basket, proof point sign, lead machine. 1
In Solution Center, same configuration as rest of pedestals.
Full Conference Pass 2
Expo ONLY Pass
Break out sessions
We anticipate approximately 500+/- sessions in the Technology Program and Forbes Business Leadership Forum.
The 2 break out sessions for this package must be either:
Two technical sessions, or
One technical session and one business session  The business session MUST cover a topic that fits into the approved program/track structure for the Forbes Business Leadership Forum.
All sessions must comply with published processes / dates.
Web and/or print presence
Basic coverage on web site and via smart site (session listing and abstract, pedestal listing and abstract).
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45. Additional Cross-IBM Sponsorship Offerings
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Additional Cross-IBM Sponsorship Offerings
Item
Price
Additional Turnkey Pedestal
$8,000
Additional Breakout Session (Max of 5)*
$5,000
Birds of a Feather
$2,000
Ad displayed on Digital Signage
Co-Sponsor Breakfast
Hotel Hospitality Suite
Hotel Door Drop (up to 1,000 rooms)
$3,000
*Brands can purchase additional sessions in the Technology Program as part of their sponsorship package. Brands can also participate in the “call for speakers” nomination process.
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46. Agenda Executive Summary Program and Tracks Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
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47. Impact 2011 is Key to SALES SUCCESS
2011 VLRC Target
$230M
The Global Impact Conference created the most leads, generated the highest VLR and Win Revenue and achieved the second lowest cost per lead.
Strong results in 2010 overall: $215.6M VLRC; 118% of target and a 46% increase YTY*
Industry: Financial Sector driving $82.3M
AIM across IMPACT: $134.8M VLRC
It’s the number one event to bring your client for a complete end-to-end experience
Access to the best business and technical education
View and demo the latest technology
Get hands-on training and certification
Network with others in the same industry
Meet the experts in the business and technical field
AIM: / $134.8M
Tivoli: / $18.7M
IM: / $27.9M
WPLC: / $18M
Ind. Sol / $8.2M
Rational: 78 / $6.1M
Connectivity: 418 / $61.8M BPM: / $63M
App. Infra: 243 / $35M
Commerce: 27 / $6.8M
*As of Sept 2010
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48. If you are meeting with a customer… If you are meeting with a partner…
YOU have a role in the success of Impact!
If you are meeting with a customer…
Call for Speakers ends January 7th
Offer applicable pricing promotions
Early bird rate ends February 18th
Offer the Company Pass Program
Review the Top 5 Reasons to Attend
If you are meeting with a partner…
Call for Speakers ends January 7th
Review the benefits of sponsorship
Early bird rate for Sponsorships ends January 28th
Offer the Company Pass Program
Review the Top 5 Reasons to Attend
AIM: / $134.8M
Tivoli: / $18.7M
IM: / $27.9M
WPLC: / $18M
Ind. Sol / $8.2M
Rational: 78 / $6.1M
Connectivity: 418 / $61.8M BPM: / $63M
App. Infra: 243 / $35M
Commerce: 27 / $6.8M
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49. Five Days focused on Your Success
570 Technical and Business Sessions
More than 1,000 IBM Business Partners
Over 310 client speakers presenting their expertise
A 93% ‘good to excellent’ satisfaction rating

50. Quotes from 2010
Interacting with IBM customers at our booth generated solid business leads as well as allowed the RightScale team to solicit direct feedback unique to IBM customers and their needs.
–Uri Budnik, RightScale Evangelist
IBM’s Impact conference has continuously provided great value to Trident Services. Attending and exhibiting at Impact provides us with exceptional visibility to the executives and sales teams within IBM that work with our product, along with IBM’s customers from a diverse spectrum of industries.
-Vanessa Molho, Trident Services, GM Software Sales & Channel Partner Sales
“Impact 2010 was a great success!  IBM made many new enhancements to the conference this year which added value to us as a business partner sponsor.  From improving the format of the Business Partner Summit day to the new layout of the solution center adding different zones and informal seating around the booths and driving more traffic through this area.  The industry, business and technology themes in the main tent and breakout sessions hit the mark.  Attendance this year was strong.  Summa came away with new opportunities both with customers and other partners.  What a difference a year makes!”
-Betty George, Director of Business Development, Summa Technologies
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51. Quotes from 2010
"IMPACT 2010 was by and far the best IMPACT show to date! IBM continues to focus upon creating value for the clients as well as business partners and it shows in the attendance levels, quality of sessions and the interactions that occur both in the solution showcase and throughout the conference."
-Lori Gianattasio, Perficient, IBM NA Sales and Marketing
"Impact was another “must attend” event for us this year. The attendees were the right level and were very interested in learning more about our synergy with WebSphere, Process Server and Cloudburst WebSphere Portal. The booth stayed busy throughout the show and we had a record number of attendees at our Birds of a Feather session. If you are looking to meet with WebSphere customers, this is the right show for you."
-John Balena, Worldwide Director of Sales, BMC Software
"We have great conversations with customers, other IBM partners and IBM employees, which helps drive new revenue and stronger business relationships."
-Margaret Dawson, VP, Marketing and Product Management, Hubspan Inc.
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