1. By: JONATHAN DALY

2. Background  Jack Dorsey, Founder Well-known innovator Creator of Twitter Wanted to simplify mobile transactions http://online.wsj.com/article

3. What is it?  Card reader (plugged into headphone jack of smartphone or tablet) Used to make transactions/payments  Square Register app Used to store, analyze, and manage business data such as inventory, sales, and track busiest hours

4. Square Reader www.squareup.com

5. Pros  Makes mobile transactions easy & efficient  Next-day deposits  Quicker checkouts  Smaller “cash register”  Potentially  sales

6. Cons  2.75% per swipe or $275 per month  Fraud  Not all businesses can use it (i.e. barcodes).

7. Main Fee Comparison Fee DescriptionStandardMonthly Any card swiped2.75%0% Keyed-in card # payments 3.5% + 15¢ Activation$0 Annual Fee$0 Monthly Fee$0$275

8. Testimonials  http://vimeo.com/squareinc/lawyerkeithn guyen http://vimeo.com/squareinc/lawyerkeithn guyen  http://vimeo.com/squareinc/boccalone http://vimeo.com/squareinc/boccalone

9. References  Guynn, Jessica. "Square taps into the mobile payment business - Los Angeles Times." Featured Articles From The Los Angeles Times. N.p., n.d. Web. 14 Apr. 2013..  Ravindranath, Mohana. "Using analytics to make holiday sales more effective - On Small Business - The Washington Post." Washington Post: Breaking News, World, US, DC News & Analysis. N.p., n.d. Web. 14 Apr. 2013..  Stevenson, Seth. "Simplicity and Order for All | Innovator of the Year 2012 Technology - WSJ.com." The Wall Street Journal - Breaking News, Business, Financial and Economic News, World News & Video - Wall Street Journal - Wsj.com. N.p., n.d. Web. 14 Apr. 2013.. 