1. Vision and Spending Priorities
City Council Retreat
Vision and Spending Priorities

2. Agenda Survey Results Branding/HOT/Downtown Taxation
Budget Overview & Worksheets
Council Expectations

3. Organization Overview

4. Citizen Survey Results
Handouts

5. Maslow’s Government Hierarchy of Needs
Quality of Life
Retail and
Recreation
Growth, Housing
Code Enf., Image
Safety, Water, Streets
City Service Providers

6. Maslow’s Government Hierarchy of Needs (vs. Survey)
Quality of Life
36%
Retail and
Recreation
44%
25%
Growth, Housing
75%
Code Enf., Image
Safety, Water, Streets
City Service Providers

7. City Branding
City branding refers to all the activities that are undergone with the purpose of turning a City from a location into a destination. City branding creates a single brand for the city and extends it to all its offerings and interactions. From a customer point of view this creates a unique picture of the city at every level of interactions. A city brand is its promise of value, a promise that needs to be kept.

8. Competitive Advantage
Do We Want One?
How Badly?
Kyle’s Competitive Advantage
High
VALUE
Low
Not at All
Very
SCARCITY
(uniqueness)

9. Mission, Vision, Values
Mission Statement: Most innovative, transformative, creative local government willing to invent, explore, and constantly push for greater heights
Vision: We are the leaders among government. We have a culture of innovation, progress, ... We will not quit. Our citizens demand our best, and push us to greater and greater successes. We are Kyle.
Values: Innovative, Fun, Enthusiastic, Energetic

10. Hotel Occupancy Tax
City is financial steward (fiduciary) over these funds
Must benefit hotel & lodging industry
Typically a draw from outside 30 miles
Events
Gateway & Wayfinding Signage
Destination Attraction (GSMP)
Chamber
Downtown

11. Old Town Kyle

12. Map of Downtown

13. Design Gateway Signage Wayfinding Signage Banners Lighting
Undergrounding Utilities
Murals
Parking
Water Fountain
Revitalization Grant
Restore Old Water Tower

14. Entertainment Entertainment District – Specific Uses
After-hours Shopping
Noise Ordinance
Events
Art Walks/District

15. Business Assistance Classes/Trainings – SBDC/Chamber/GSMP
Joint Advertising
Guest Speakers
Business Plans
Revitalization Grant

16. Promotion Brochures Primary Lure Destination Kyle (i.e. Kyle Style)
Digital Sign

17. Funding
Utilize Existing Personnel
HOT Funding for Events/Promotion

18. Platinum Award
Texas Comptroller Leadership Circle Platinum Member for Transparency!

19. Municipal Budgeting General Fund Enterprise Funds
Special Revenue Funds
Debt Service Funds
Capital Improvement Fund
Internal Service Funds (To be established in 2016)

20. Budget Process Budget Calendar March 23 Staff Retreat
March 28 Council Retreat
June 20 Deadline for department budget numbers
June 30-July 3 Department meetings
July 27 Line item Budget Sent to Council for Review
August 1 Council Budget Retreat
August 19 1st Public Hearing, Budget & Tax Rate
August 26 2nd Public Hearing on Tax Rate
September 1 Adoption: Budget & Tax Rates (1st Reading)
September 8 Adoption: Budget & Tax Rates (2nd Reading)

21. Property Taxation
Hays County Appraisal Mid-Year Estimates for Tax Year 2015 – Available in Late April
Anticipating Similar Growth Rate in Tax Base as 2014
9.2% for Tax Year 2014 Compared to 2013
$140 Million Increase for FY
$151 Million Increase for FY
Currently $ (Reduced by $0.01 in FY 2015)
Current Effective Tax Rate $ (Two Public Hearings)
Current Rollback Tax Rate $ (Anything Higher Would Require a Petition and Special Election to Bring the Rate Back to the Rollback)

23. Spending Reserves for Projects
Tipping Point
Spending Reserves for Projects
$5.2 Million Since 1993

27. Increasing the Tax Rate
Generation (M&O + I&S)
Monthly Tax Increase (Average $135,000 Home)
After Senior Exemption
0.5383
Today's Rate
60.56
47.10
0.5483
$ ,000
61.68
47.98
0.5583
$ ,000
62.81
48.85
0.5683
$ ,000
63.93
49.73
0.5783
$ ,000
65.06
50.60
0.5883
$ ,000
66.18
51.48
0.6383
$ ,580,000
71.81
55.85
0.6483
$ ,738,000
72.93
56.73
0.6583
$ ,896,000
74.06
57.60
0.6683
$ ,054,000
75.18
58.48
0.6783
$ ,212,000
76.31
59.35
Monthly Increase:
15.75
12.25

28. Price Comparison (cost per month)
$61
Price Comparison (cost per month)
$130
City Services:
24-hr Police Protection
Street Maintenance
Library Services
Parks, trails, ball fields
Animal Control
Building Inspections
Code Enforcement
Professional Management
Digital Cable: 28

29. Tax Rate and Growth City 2005 Population 2005 Tax Rate 2014 Population
2005 Population
2005 Tax Rate
2014 Population
2014 Tax Rate
Pop +-
Tax Rate +-
Kyle
12,681
0.287
31,760
0.548
150%
91%
Little Elm
18,157
0.399
31,000
0.665
71%
67%
Weatherford
23,107
0.340
27,021
0.487
17%
43%
Schertz
26,437
0.376
35,929
0.497
36%
32%
Farmers Branch
26,051
0.495
31,664
0.602
22%
Seguin
24,806
0.433
26,842
0.517 8%
20%
Waxahachie
25,106
0.615
32,070
0.680
28%
11%
Cleburne
28,693
0.748
30,400
0.804 6% 7%
Lake Jackson
28,033
0.380
27,451
0.388
-2% 2%
Nacogdoches
31,034
0.560
34,047
0.564
10% 1%
Southlake
24,786
0.462
28,234
14% 0%
Deer Park
29,293
0.720
33,237
13%
Harker Heights
21,382
0.690
28,169
0.677
Rosenberg
29,931
0.550
33,188
0.490
-11%
Correlation Factor Between Growth and Taxation:
0.86

30. Preliminary Estimates 2016 Revenue Increase
Aggressive Moderate Standard General Fund $1,600,000 $ 860,000 $ 700,000 W&WW Utility $1,800,000 $1,260,000 $ 700,000 Estimated Increase: $3,400,000 $2,120,000 $1,400,000

31. 2016 New Budget Needs
General Fund Utility Fund Other Total New Positions $ 835,084 $ 40,000 $ 64,200 $ 939,284 Non CIP Capital $ 588,524 $ 4,000 $ 120,000 $ 712,524 New CIPs $ 1,272,346 $ 5,157,473 $ 18,331,034 $ 24,760,853 Budget Needs: $ 2,695,954 $ 5,201,473 $ 18,515,234 $ 26,412,661

32. CIP, Personnel, Non-CIP Rate Your Priorities As We Go…
Submit Sheets At End

33. Council Expectations
What is each member’s expectation on frequency and type of communication? Friday report vs. ongoing s?
Expectation of Privacy?
Is it okay to give some elected officials more face time and attention than others?
Are employees allowed to speak directly with councilmembers about work with or without the manager’s knowledge? Do councilmembers go directly to staff when they have a question or want something done?
What about communication to/from the public?

34. Smartsheet 2015 Park Improvement Projects (Online)
5 Year Capital Improvement Plan (Online)
Certificates of Occupancy (Online)
Road Bond Projects (Online)
Developments (Confidential)
Strategic Plan (Online)

35. Adjourn