1. Entertainment Marketing

2. Entertainment Marketing
Process of developing, promoting, and distributing products, or goods and services to satisfy customer’s needs and wants through entertainment, or any diversion, amusement, or method of occupying time.
People are wiling to spend there money and spare time on viewing, rather then participating in.

3. Distribution of Entertainment
Cable Mania
Cable TV/Satellite has led to an explosion of choices of what we view
40 million houses with satellite TV predicted by 2012
Offer over 200 channels, DVR service, live shopping
Internet Entertainment
Many movie trailers available online
E-Commerce becoming most used method for shopping
Red Box & Netflix

4. Entertainment Profits
Major Movie Studios
Paramount Pictures
MGM
Universal
Disney
Titanic
First Movie to earn more than $600 Millions
Ran in First Run Theatres until DVD was released
Over 1 Million sold in first week

5. Top 5 Domestic Grossing Movies
Avatar (2009) - $749 million
Titanic (1997)-$601 million
The Dark Knight (2008) - $533 million
Star Wars: The Phantom Menace (1977)-$461 million
Shrek 2 (2004)-$437 million
Domestic All time 100
Worldwide

6. Cost Cutting Movie Studios limit the number of “Wide Release Films”
Wide Release means being shown in 2,000+ Theatres
Limit promotional spending
Blair With Project- Word of Mouth promotion
Cost $500,000 to make
Grossed over $500 Million
Independent Film
Movie made with out the backing of one of the major movie studios

7. Generating Film Revenue
Ratio of tickets sold to the cost of production
Income from merchandising & soundtracks
Relationships to theme parks
Global Releases

8. Generating Film Revenue
Studios are distributing more films worldwide
Most films only generate 25% of revenue from US ticket sales
Some countries do not allow US films to be shown
Religious conflicts
US imports very few foreign films

9. Recreation Marketing Recreation Sports Recreation Activities Tourism
Time, Money, Location,
Tourism
Niche Marketing – Specific Reason

10. What is Entertainment? Stock Car Racing?
StockCar Stocks Index Fund-made up of 50 companies that sponsor NASCAR
Over 70% brand loyal
Tobacco companies?
Winston Cup
Nextel Cup

11. Gross Impressions
Number of times a product is mentioned during a movie or sporting event
Exposure of product of service to consumer