1. Online to Riches September 9 th, 2013 1 http://peggymccoll.com

2. This Class First an update on Casey, the Copywriter Giveaways High-End Offerings (with application) Pricing Telesummits http://peggymccoll.com 2

3. Important DATES (classes are on Monday 9am ET for 2 hours) Online to Riches September 23 rd Online to Riches October 7 th Online to Riches October 21 st Online to Riches November 4 th Online to Riches November 18 th http://peggymccoll.com 3

4. Offer On Your Website Build Your Database When to offer – How to Maximize Giveaways http://peggymccoll.com 4

5. Your Bonus Gift The One Secret Manifesting Technique that Will Have You Achieving Your Goals Like Magic from New York Times Best Selling Author Peggy McColl,, known as The Queen of Manifestation and The Goal Achieving Expert Discover How To Begin Creating The Life Of YOUR Choosing. Here's your chance to learn from one of the truly great manifestors of positive change in this all-new online presentation you're sure to look back on as a turning point in your life - and it's FREE! link:http://peggymccoll.com/bonus-gift-power-life- script-registration-page/ http://peggymccoll.com 5

6. On home pages of websites http://peggymccoll.com http://bobproctor.com http://marymorrissey.com The Making a Million Look Small (Preview Event) http://makingamillionlooksmall.com/live/ Best Seller Program (Preview Event) http://peggymccoll.com/bestsellerpreview/ http://peggymccoll.com/bestsellerpreview/ Other Samples - Freebees http://peggymccoll.com 6

7. Quite often – first contact with prospects The sale starts here Copy is vital You MUST give great value Invite people to invest Let them know you will be inviting them Tell them what you will be telling them Have social proof Be very clear on instructions IMPORTANT: for your giveaways http://peggymccoll.com 7

8. Coaching Group Personalized Combo of Both Lengthier Min. 6 months Typically 6 months or 1 year $8,000 to $100,000 High-End Offerings http://peggymccoll.com 8

9. At Live Events Preview Calls/Webinars/Video Application Process A Sales Call Sales Page OR Sales Person How are they sold? http://peggymccoll.com 9

10. http://peggymccoll.com/application-for-strategic- session/ A Couple of Examples http://www.bobproctormatrixx.com/business-goals- wealth-coaching-achieving-goals-wealth-accumulation/ http://onlinemsi.com http://peggymccoll.com 10

11. You must “feel” great about your prices Focus on delivering more value than the investment Higher ticket items attract more committed clients Pricing Considerations http://peggymccoll.com 11

12. TeleSummit / TeleSeminar Same thing Called different names aka Webinar … Bootcamp … Virtual Event … Online Conference http://peggymccoll.com 12

13. THE Expert (s) You alone doing multiple classes OR You interviewing others http://peggymccoll.com 13

14. Revenue Model Cost to attend Free to attend – sell the recordings Free to attend – experts sell their stuff (you get 50%) Free to attend – sell the recordings AND experts sell their stuff (you get 50%) http://peggymccoll.com 14

15. STEPS to Launch http://peggymccoll.com 15

16. Determining The Event What is the theme? Create the format/layout/structure of the offering; subjects/topics covered Name for the event/teleseminar/program? Where is the problem? Is there a desire to have this “problem” solved? Can you solve it? Can you solve it BETTER? Research what else is out there Will people pay for yours? What will people pay for yours? http://peggymccoll.com 16

17. The Name & Domain A Memorable Name Secure a domain name i.e. http://ViralMarketingSummit.comhttp://ViralMarketingSummit.com OR use a link off of your domain name http://peggymccoll.com 17

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19. Create a Revenue Model Establish prices And options / upsells http://peggymccoll.com 19

20. What is the “Duration” / length? Determine the duration # of sessions Length # of days # of speakers http://peggymccoll.com 20

21. Make a Desired List of Speakers Create your ideal potential experts/speakers http://peggymccoll.com 21

22. Speaker / Partners Approach speaker partners via email, snail mail, telephone http://peggymccoll.com 22

23. Approaching Be very clear on the requirements to the Speakers / Guests to be a part of this Help them understand the BENEFIT to THEM Keep the email short, to the point and have a call to action PERSONALIZE it Stand out from the rest http://peggymccoll.com 23

24. Web pages & Copy Create the webpages AND have affiliate tracking Logo Create ALL Copy: Sign-up Page, Event Page, Sales Page, eMails to be sent out, auto responders, etc. http://peggymccoll.com 24

25. Partners to Promote Get affiliate partners on board to promote Inform them on how they will benefit Be very clear on what you want them to do Send them the copy in advance (one week) Follow up http://peggymccoll.com 25

26. Organized is the key You need to be SUPER duper organized Track everything Make lists Create a schedule Follow it Dot your I’s and cross your T’s Track Results Share the success Learn and improve http://peggymccoll.com 26

27. Services for Delivery Teleconference Service Webinar Service Pre-record Post Audio Recordings Online http://peggymccoll.com 27

28. Service/Delivery Options Free Conference Calling dot com or freeconference Omnovia Instant Teleseminar http://peggymccoll.audioacrobat.com/ Webex.com Gotowebinar.com Audacity http://www.1shoppingcart.com/app/?pr=1&i d=96822 http://www.1shoppingcart.com/app/?pr=1&i d=96822 http://peggymccoll.com 28

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43. Everyone has an opportunity to get feedback If you have slides to present, please send them to peggy@peggymccoll.com BY end of day on the 20 th of September peggy@peggymccoll.com Carol may present her Online idea (10 minute presentation with 10 minutes of Feedback) 2 Hours for this class A Mastermind Class Our Next Online to Riches Class http://peggymccoll.com 43

44. Questions? Open Q & A time Now is the time All questions are GREAT questions 44 http://peggymccoll.com