1. 1 World Class R&D Training & Certification

2. 2 Training & Certification – Top Line Certification closely tied to the corporation –Individuals cannot get fully certified unless corporation certified –Corporation cannot get fully certified unless certain numbers of employees certified Certification is earned online and on-the-ground, with regular re-certification (for both corporate and individual) We strive for World Class training & certification –Exclusive membership (“many will try but few…”) –Full details of what this means not yet worked out

3. 3 Individual Customization Test for innate biases and customize training and certification accordingly, e.g. –Touchy-Feely bias –Process Optimization bias Training and Certification by Organizational Level –Researcher –Manager of Researchers –Manager of Funding of R&D

4. 4 Corporate Customization By Industry By Size of Company within Industry

5. 5 Areas of Certification Evidence Gathering Decision Making (esp. Under Uncertainty) Governance of R&D Organizational Behaviors … these include Critical Thinking, The Compulsories, Demolition of Cheap Heuristics, training materials for the McV University, and several of the “49 Tools” (e.g., Franchise Management 101)

6. 6 Affiliations Wharton (potentially, currently runs Executive MBA program for R&D managers in cooperation with INSEAD, The Business School for the World … http://www.insead.edu/) U. of Georgia (potentially) American Evaluation Association (potentially)

7. 7 Timeline Institute Official Launch Early April 2010 Completion of Institute Board Members and CEO hunt, June 2010 Launch of WCRD Consulting Mid-April 2010

8. 8 WCRD Training & Certification Brainstorming 360-degree feedback Online coursework, with remedial training Independent Audits of work results Mentorship Program Case Studies (e.g., Capstone MBA level case studies) Need for subjective assessments in the certification