Presentation is loading. Please wait.

Presentation is loading. Please wait.

10 July 2002 Thailand e-Commerce Strategies 1 Thailand E-Commerce Strategies in relationship with National Economic & Social Development Plan and National.

Similar presentations


Presentation on theme: "10 July 2002 Thailand e-Commerce Strategies 1 Thailand E-Commerce Strategies in relationship with National Economic & Social Development Plan and National."— Presentation transcript:

1 10 July 2002 Thailand e-Commerce Strategies 1 Thailand E-Commerce Strategies in relationship with National Economic & Social Development Plan and National ICT Strategies (IT 2010 & ICT Master Plan) Somnuk Keretho, Ph.D.* Director, Electronic Commerce Resource Center (ECRC) National Electronics and Computer Technology Center (NECTEC) Thailand “UNCTAD Expert Meeting on Electronic Commerce Strategies: The Basic Elements of an Enabling Environment for E-Commerce” Geneva, Palais des Nations 10 – 12 July 2002 *Also an assistant professor in Computer Engineering, Kasetsart University, Thailand.

2 10 July 2002 Thailand e-Commerce Strategies 2 Presentation Outline National Social & Economic Development Plan National ICT Policy Framework: IT 2010 National ICT Master Plan (2001-2006) A Vision of Knowledge-based and Sustainable Society E-Commerce Strategies Implementing the Vision Conclusion

3 10 July 2002 Thailand e-Commerce Strategies 3 Thailand ICT Strategies and Practices Aligning national ICT policies, strategies and work programs with The 9 th National Economic and Social Development Plan

4 10 July 2002 Thailand e-Commerce Strategies 4 The 1st National IT Policy: IT 2000 Endorsed by the Cabinet in Feb 1996 National IT Committee (NITC) is institutionalized. Awareness: 1995-1996 were declared the National IT Years.

5 10 July 2002 Thailand e-Commerce Strategies 5 IT2000 IT2000 - National IT Policy GOOD GOVERNANCE Sustainable Economic Power in Southeast Asia NATIONAL INFORMATION INFRASTRUCTURE HUMAN RESOURCE Social Equity and Prosperity Environmental- friendly Society IT - ENABLED THAILAND

6 10 July 2002 Thailand e-Commerce Strategies 6 Improvement Opportunities for IT2000 The Leaders from the very top are needed. The Prime Minister is the NITC chairman. Government CIOs Program is a strategic move. Integration with other development policies Stakeholders from both private & public must participate from the beginning Implementation/Action Plans must be explicit. Measuring/Monitoring Mechanisms are needed.

7 10 July 2002 Thailand e-Commerce Strategies 7 Policy Coherence/Integration IT 2010: National IT Policy Framework National ICT Master Plan (2001-2006) The 9 th National Social and Economic Development Plan (2001-2006) Thailand ’ s Vision Towards the Knowledge-based and Sustainable Society/Economy +

8 10 July 2002 Thailand e-Commerce Strategies 8 Timeline for IT2010 and the five-year National ICT Master Plan 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 IT2000 (1996-2000) IT2010 Policy (2001-2010) National ICT Master Plan 2001-2006 Ninth National Economic and Social Development Plan 2001-2006 Year

9 10 July 2002 Thailand e-Commerce Strategies 9 Guiding Principle Sufficiency Economy “Through his caring leadership, His Majesty has earned the abiding love and profound respect of his people, and through his thinking he has laid the foundation for and inspired his country’s development strategy. His Majesty’s philosophy of a "sufficiency economy" now lies at the heart of Thailand’s development thinking, and indeed it will serve as the blueprint for the country’s next economic and social development plan.” “The "sufficiency economy" philosophy centres on the concept of moderation and self-reliance. It sets out to shield the country from external shocks, and discourages exploitation of others. Its values include honesty and integrity. It seeks to achieve balance and justice.” Source: UNCTAD X Conference Statement, Expression of appreciation to His Majesty the King of Thailand, Bangkok 12-19 Feb 2000. http://www.unctad-10.org/pdfs/ux_td388.en.pdfExpression of appreciation to His Majesty the King of Thailandhttp://www.unctad-10.org/pdfs/ux_td388.en.pdf

10 10 July 2002 Thailand e-Commerce Strategies 10 National IT Policy Framework: Towards the Knowledge-based & Sustainable Economy/Society National IT Policy Framework: IT2010 Towards the Knowledge-based & Sustainable Economy/Society BuildHumanCapital PromoteInnovation StrengthenInformationInfrastructure & Industry KnowledgeBasedEconomy endorsed by National IT Committee in Oct 2001 www.nitc.go.th

11 10 July 2002 Thailand e-Commerce Strategies 11 National ICT Master Plan

12 10 July 2002 Thailand e-Commerce Strategies 12 Thailand E-Commerce Strategies and Experiences

13 10 July 2002 Thailand e-Commerce Strategies 13 E-Commerce Policy Framework EC for Entrepreneurs Competitiveness EC for Exports of Trade & Services, EC for Domestic Consumption E-Commerce As the National Trade Strategy E-Commerce As the National Trade Strategy Promote the EC deployment among business sectors Promote the EC deployment among business sectors Build Trust & Confidence Build Trust & Confidence Government renovates & creates market Government renovates & creates market Create an environment for fair competition and protect consumers Create an environment for fair competition and protect consumers Participate proactively with EC-related international forum Participate proactively with EC-related international forum Public hearing and government endorsed in 2000 EC Strategy is integrated within IT 20101.

14 10 July 2002 Thailand e-Commerce Strategies 14 E-Commerce Strategies 1.International EC Strategy EC as the National Trade Strategy Sector-Specific Policies to Promote EC Integrated International Trade & EC Policy 2.Awareness Strategy 3.Legal & Regulatory Strategy 4.Payment & Security Strategy 5.EC Measurement and Monitoring 6.EC Promotion for SME 7.Human Capacity Building 8.Infrastructure Network Infrastructure Technical Standards & Protocols/Interoperability

15 10 July 2002 Thailand e-Commerce Strategies 15 Strategic Areas of EC Development Electronic Commerce Strategies Prime Movers e.g. ISPs, Marketplaces, SME’s Sectoral industries International Info Resources R&D Taxation Manpower Internet Telecom Infrastructure Consumer Protection IPR Privacy Law E-transaction Law Payment Standard Issues Authorization and Certification

16 10 July 2002 Thailand e-Commerce Strategies 16 Legal Framework Electronic Transaction Law (incorporating Digital Signature) enacted since Nov 2001 Information Infrastructure Law * According to Section 78 of Thailand Constitution, a Universal Access Law could ensure accessibility and equitably for all citizens. Data Privacy Law * Computer Crime Law * Electronic Fund Transfer Law ** * These bills are under reviewed by the cabinet ** This law is in a drafted stage by stakeholders.

17 10 July 2002 Thailand e-Commerce Strategies 17 Economy at the Grass Roots Level A holistic-approach development Financial & Healthcare One million baht loan for each village (~70,000 villages) 30-baht Universal Health Care Project Infrastructure, Awareness Creation & Education “ Internet Tambons ” Internet Access for all 7,000 district administrative offices Thailand “ SchoolNet Project ” Community-Access Services “ Telecenter Project ” Product Development, e-Marketing, e-Commerce “ One District (Tambon), One Product ” (OTOP) e-Commerce for OTOP e.g. ThaiTambon.com

18 10 July 2002 Thailand e-Commerce Strategies 18 Infrastructure & Accessibility Sustainability & Scalability to ensure expandability, affordability, portability and adoptability

19 10 July 2002 Thailand e-Commerce Strategies 19 Internet in Schools According to UNDP Human Development Report 2001, “ Making New Technologies Work for Human Development ”, SchoolNet Thailand is the first nation wide, free-access network for education in South-East Asia.

20 Narrowing the Digital Divide 2 Mbps 5.6 Mbps 4,300 Schools are now online CAT TOT SchoolNet Access is available free of charge to schools nationwide. Phone call is USD 0.10 per call everywhere Targeting 5,000 Schools by the end of 2002

21 10 July 2002 Thailand e-Commerce Strategies 21 Content Creation “I” over “T” “I”nformation is more important than “T”echnology.* *Also a policy emphasized the Prime Minister.

22 10 July 2002 Thailand e-Commerce Strategies 22 Digital Library for SchoolNet Collaboration with Kasetsart University To create educational web sites in Thai language for secondary schools students Classified into 7 academic subjects; 1000 lessons Computer Science Mathematics Physics Biology Chemistry Environment Engineering http://school.net.th/library/ Kasetsart University

23 10 July 2002 Thailand e-Commerce Strategies 23 http://school.net.th/library/

24 10 July 2002 Thailand e-Commerce Strategies 24 Community Empowerment

25 10 July 2002 Thailand e-Commerce Strategies 25 “ Internet Tambons ” Internet access centers (PCs, Intranet work for Ministry of Interior, and Internet access for community) at all district offices (~7,000 tambons) End of 2001: 1,000 offices already connected. End of 2002: 3,000 offices more End of 2003: the rest of 3,000 offices 25 information/database systems are also developed to provide useful contents and serve the work of Department of Local Administration, Ministry of Interior (MoI). Infrastructure

26 10 July 2002 Thailand e-Commerce Strategies 26 E-Commerce for the Grass Roots Level E-Commerce for Local Products and Local Tourist Attractions

27 10 July 2002 Thailand e-Commerce Strategies 27 www.ThaiTambon.com Supported by Prime Minister Thaksin Shinawatra, and Community Development Department (MoI) Content development about products champions of each district July 2002: 4,256 districts - 14,586 products, 6,103 local tourist attractions and 41,907 web pages Products from community (e.g. house wives, farmers, local handicraft groups, etc.) End of 2002: All 7,000 districts will be included. Content Development For i-Commerce

28 10 July 2002 Thailand e-Commerce Strategies 28

29 10 July 2002 Thailand e-Commerce Strategies 29 Arts and cultural products Ready for the world-wide markets: Quality & Standards Development Hand-painted benjarong bowls.

30 10 July 2002 Thailand e-Commerce Strategies 30

31 10 July 2002 Thailand e-Commerce Strategies 31 E-Commerce Maturity Model 3 levels of Development i-Commerce Products Information available on the web, Buying and selling on the usual (analog) channel e.g. telephone, and fax c-Business Integrating/Collaborating with the back office information systems, e.g inventory and financial systems, and connecting with business partners t-Commerce Ordering the products online (online transaction), E-Payment could be available online. 1. 3. 2.

32 10 July 2002 Thailand e-Commerce Strategies 32 E-Commerce for Rural Development Community-access centers - Pilot Projects E-Mail E-Commerce of Local Products E-Tourism Telephone/Fax E-Education Printing Services News Services

33 10 July 2002 Thailand e-Commerce Strategies 33 “ e-Commerce Telecenter ” Pilot Project for Community Products and Local Tourist Attractions Community Access Centers e.g. telephones, fax, Internet access points Collaborative spirit with the community Information suitable to the need of the community Information available from the community Education, e.g. SchoolNet, Community Training Products Development, e.g. standards, packaging Marketing & Management Logistics and Delivery Payment Transaction Research/Study e.g. Social and economics impacts of IT in rural areas

34 10 July 2002 Thailand e-Commerce Strategies 34 Community owned & operated Telecenters – Pilot Projects Collaboration between many agencies, such as NECTEC, Community Organization Development Institute (NGO), Private Company (under the project funded by CIDA) Pilot implementation prior to the enactment of National Information Infrastructure Law* *According to Thailand ’ s Constitution Section 78: It is the responsibility of the State to provide information infrastructure universally and equally accessible to all.

35 10 July 2002 Thailand e-Commerce Strategies 35 NECTEC Telecenters Project Starting small & Learning from communities Concerning social issues, not technology issues Looking from the community perspectives/needs Community Opinion, Ownership & Operation 4 pilot projects in 4 provinces: Lampang, Pisanulok, Surin, and Chantaburi. Information Access & E-Commerce Services Business Model Study, e.g. logistics, stocks Social Impact Study, e.g. impact analysis

36 An initiative to bridge the digital divide in local community Telecenters are operated by monks/temples, schools, NGO ’ s offices, post offices, and Tambons offices.

37 10 July 2002 Thailand e-Commerce Strategies 37 E-Commerce Strategies for specific-industrial sectors E-Commerce for Fashion (Gems, Jewelry, Clothes, etc.) E-Tourism B2B e-Commerce (e-Distribution) are among the most successful e-commerce sectors in Thailand

38 10 July 2002 Thailand e-Commerce Strategies 38 “ Trust & Confidence ” Samples Of Some Successful e-Business Practices

39 10 July 2002 Thailand e-Commerce Strategies 39 Lessons Learned from successful B2B e-Commerce Business Models could be adopted, adjusted and promoted for other industrial sectors.

40 10 July 2002 Thailand e-Commerce Strategies 40 Conclusion PM Thaksin Shinawatra ’ s Policy Development at the Grass Roots Level Bridge the digital divide gap with IT, but Emphasize more on the “ I ” than buying the “ T ” Focus more on content and skills than purchasing technology Local Heritage/Wisdom and Education Revolution towards Knowledge-based Economy IT 2010 combined within the 9 th National Social & Economic Plan (2001-2006)

41 10 July 2002 Thailand e-Commerce Strategies 41 Conclusion – Key Factors e-Leaderships Prime Minister, Government CIO ’ s, government/private sectors get involved, … National IT Framework and Implementation Mechanisms Legislation Development Information Infrastructure Content & Information Services Development Human Resource Development

42 10 July 2002 Thailand e-Commerce Strategies 42 The Challenge is in “ Implementing the Vision. ”

43 10 July 2002 Thailand e-Commerce Strategies 43 Thank you For more information www.ecommerce.or.th www.nitc.go.th www.nectec.or.th Somnuk Keretho, Ph.D. Director, Electronic Commerce Resource Center (ECRC) National Electronic and Computer Technology Center (NECTEC) sk@ku.ac.th


Download ppt "10 July 2002 Thailand e-Commerce Strategies 1 Thailand E-Commerce Strategies in relationship with National Economic & Social Development Plan and National."

Similar presentations


Ads by Google