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McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. HOW THE RESEARCH INDUSTRY WORKS Appendix 1 a.

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Presentation on theme: "McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. HOW THE RESEARCH INDUSTRY WORKS Appendix 1 a."— Presentation transcript:

1 McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. HOW THE RESEARCH INDUSTRY WORKS Appendix 1 a

2 App1a-2 Who Conducts Business Research?

3 App1a-3 Some Organizations Use Internal Research Sources

4 App1a-4 Some Organizations Use External Research Sources

5 App1a-5 Business Research Firms

6 App1a-6 Proprietary Research Decision Analyst, Inc. uses Internet-based concept testing called Conceptor to examine new product concepts

7 App1a-7 Syndicated Services Nielsen Media Research provides audience data for television programs like Court TV

8 App1a-8 AC Nielsen Scarborough Millward Brown Nielsen Media Research Roper ASW CSA TMO Yahoo! ORC International Some Syndicated Data Providers DoubleClick Nielsen/NetRatings Taylor Nelson Sofres Intersearch J.D. Power Associates MediaMark Simmon (SMRB) BRMB Information Resources Inc.

9 App1a-9 Specialty Business Research Firms Methodology Process Industry Participant group Geographic Region

10 App1a-10 Communication Agencies Direct Business Public Relations Advertising Sales Promotion

11 App1a-11 Consultants and Trade Associations

12 App1a-12 Trade Associations NHRA CASRO MRA ESOMAR BRA AMA WAOBRP MPA NAB

13 App1a-13 Many Firms Conduct Research

14 App1a-14 Information Revolution 1960 U.S. DOD commissions forerunner of Internet 1964 OCR shows promise 1968 Word processing first demonstrated 1971 First CATI survey conducted 1972 Optical laser disk revealed 1973 UPC bar-code scanning introduced 1975 Microsoft is born 1979 First VisiCalc ships 1964 IBM introduces model 360 1968 SPSS created 1971 Intel introduces first microprocessor 1973 Basic ideas of Internet created 1976 Apple I released 1980 Apple owns 50% of pc market 1980

15 App1a-15 Information Revolution 1980 1981 IBMPC released 1987 First Internet survey 1990s OCR used for data entry 1993 WWW experiences 3,400X growth in service traffic 1994 Greenfield Online Introduces online focus group 2001 Online survey software widely available 2002 Web-conferencing Software introduced 1987 IRI conducts first scanner tracking study 1991 WWW developed 1996 Internet World Exposition held 2002 High-speed chip technology for servers 2012 80% US households have Internet access 2003 Wal-Mart commits To use RFID 2012

16 App1a-16 Custom Researcher Full-service researcher Specialty researcher Syndicated data provider Omnibus researcher Omnibus study Key Terms

17 Photo Attributions App1a-17

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