1. The Internet and World Wide Web Robert T. Grauer rgrauer@miami.edu www.bus.miami.edu/~rgrauer

2. 2 Overview The Internet and World Wide Web –Origin and Terminology –Components of a URL –Search engines E-Commerce –Security and privacy Introduction to HTML

3. 3 The Internet A network of networks Began in 1969 as ARPAnet (Advanced Research Projects Agency) No central authority and thus impossible to state the precise size The Internet is not free just because you may not pay for it

4. 4 Internet Services E-mail rgrauer@miami.edu Host Computer User name Every address is unique!

5. 5 The World Wide Web A subset of the Internet consisting of all computers with hypertext or hypermedia documents These documents contain references (links) to other documents which may be on a different computer anywhere in the world Began in 1991 at the European Particle Physics Laboratory (CERN) in Switzerland

6. 6 A Client/Server Model A server (Web server or Web site) is any computer that stores then downloads hypermedia documents A client (a PC or a Mac) is any computer that requests then displays hypermedia documents Every client must be able to display every document from every server and does so through a browser (e.g., Netscape or Internet Explorer)

7. 7 Acronyms Abound HTTP - HyperText Transfer Protocol is used to transmit hypermedia documents HTTPS - A secure protocol for confidential transactions (e.g., credit cards) HTML - HyperText Markup Language is the language used to write hypermedia documents TCP/IP - Transmission Control Protocol/ Internet Protocol - governs the flow of data across the Internet

8. 8 Hyperlink The URL not the Browser... URL address

9. 9 URL address changes A Series of Hyperlinks...

10. 10 About the URL The URL of major sites often has the format: www.company.com Examples: www.microsoft.com www.netscape.com www.nba.com www.lycos.com Break the URL into its components

11. 11 URL (Uniform Resource Locator) http://www.bus.miami.edu/~rgrauer/120Syl.html Document Web server Protocol (e.g., http or ftp) Directory

12. 12 Document Not Found http://www.bus.miami.edu/~rgrauer/120sy.html Invalid Document Web server Protocol (e.g., http or ftp) Directory Solution - Try backing up one level at a time

13. 13 Add to (Favorites) Bookmarks

14. 14 Saving Bookmarks First you have to open the bookmarks. To open the bookmarks select the bookmark icon and choose to Edit bookmarks. Once the bookmark file is Open, then select File/Save As... Be sure to save it as bookmark.htm Save this file as you would any other file. You have the choice of saving to a diskette or to your hard drive.

15. 15 Importing Your Bookmark. If you happen to lose your bookmark file you can simply import the copy you saved. To do so: Open your bookmarks: Once the bookmark file is Open, then select File/Import It will then prompt you to locate the saved fileBe sure to save it as bookmark.htm Save this file as you would any other file. You have the choice of saving to a diskette or to your hard drive.

16. 16 Remember to Refresh

17. 17 Searching Versus Browsing

18. 18 Back up in the URL

19. 19 Use a Different Engine

20. 20 Advanced Search Techniques

21. 21 Summary of Search Techniques Use Multiple Engines Use logical operators - AND, OR, and NOT; use Help facility Search on a concept; e.g., “first ladies” for “Eleanor Roosevelt” Explore the URL Set bookmarks (favorites)

22. 22 Searching There is an excellent tutorial on searching the internet at http://www.lib.berkeley.edu/TeachingLib/Guid es/Internet/FindInfo.html. http://www.lib.berkeley.edu/TeachingLib/Guid es/Internet/FindInfo.html At the UNB Saint John Ward Chipman Library at: http://www.unbsj.ca/library/research/index.htm you will find an excellent starting point for electronic research. http://www.unbsj.ca/library/research/index.htm

23. 23 E-commerce Entails... The exchange of goods and services –Buyer and seller –Products and suppliers –A place to “meet” –Marketing to attract the buyer –Accept and process the order All of these elements are present in e- commerce and traditional commerce

24. 24 What’s Different For the Seller –Open 24/7 –Shoppers from anywhere –Virtual inventory is cheaper and extensive –Lower transaction costs –Target your customers –Build an order over time For the Buyer –Open 24/7 –Never leave home –Easy to view and explore product line –Comparison shop –Web site knows you –Build an order over time

25. 25 Security and Privacy Depends on secure transactions –Https protocol –Encryption Privacy –Cookie is a small file written to your disk each time you visit a site –Problem is when one site can read many cookies; e.g. Double Click.com

26. 26 E- Commerce Models Advertising (USA Today) Level Playing Field (Amazon & CDNow) Selling Free Information (Found Money) Make the Customer Pay(Fed Ex) Improved Ordering (Dell) Disseminate Client Data (Prudential) Download Programs and Updates

27. 27 Advertising - www.usatoday.com

28. 28 Free Info - www.foundmoney.com

29. 29 Customer Pays - www.fedex.com

30. 30 Improved order - www.dell.com

31. 31 Client Information (client.prusec.com) Icon changes - security lock https (secure protocol)

32. 32 Download Programs & Updates

33. 33 In Class Assignment Go to the Dell website and design a system for youself that will be used for the next three years. No printer or Applications software is included in this. Taxes are extra. You would prefer a three year warranty.

34. 34 Resources http://help.unc.edu/documentation/pdf/iig01.pdf http://help.unc.edu/documentation/pdf/iis05.pdf