1. RAPID RESPONSE Jordan Krueger CREDO Mobile

2. FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

3. FOLLOWING THE LAW WWW.AFJ.ORG

4. Presenter: Happily engaged. Hank & Me July 2010: shut down the Las Vegas strip for the first time in 15+ years w/GetEQUAL. LGBT Activist This is my dog. He’s wearing a shirt. Baxter Rex Campaign Manager at CREDO Action

5. OBJECTIVE Today’s presentation will cover strategies for responding to an attack using new media.

6. AGENDA Introduction A: Pay Attention B: Be Ready C: Close Q&A

7. PAY ATTENTION

8. EAT YOUR WHEATIES: ALL DAY, EVERY DAY

9. GET THE BEST INFORMATION

10. GOOOOOOGLE ALERTS

11. INCREMENTAL CHANGE REQUIRES 24/7 DEFENSE

12. BE READY

13. BEING READY TAKES PREPARATION 1. Anticipate 2. Know your message 3. Save links

14. THE GOP’S READY. ARE YOU?

15. & #noiOnDemand CLOSE

16. Google and Facebook ads ONLINE ADS

17. SEND LOTS OF EMAILS

18. CHICK-FIL-A CASE STUDY

19. http://www.upworthy.com/this-is-how-you-kill-an-attack-ad HOW TO KILL AN ATTACK AD

20. A: Pay Attention B: Be Ready C: Close ABC’S OF RAPID RESPONSE

21. NEWORGANIZING.COM/TOOLBOX