1. Marketing-Information Management Chapter 05Pages 120-143 Daily Agenda for the Week of April 04, 2011 04/04 Monday5.1 The Need for Speedy InformationSlides 1-17 04/05 Tuesday5.2 The Marketing Research ProcessSlides 18-40 04/06 Wednesday5.3 Managing the InformationSlides 41-54 Daily Agenda 1.5 minutes – Chapter 05 Quizlet 2.Complete Chapter 05 PowerPoint – assigned daily section 3.Post to Edmodo – Turn In on assigned day 4.Work on Project Proposal for The Marketing Event 1.See The Marketing Event PowerPoint All Chapter 05 work is to be completed independently. The Marketing Event is to be completed with your assigned group.

2. Chapter Information Marketing Information Management 5.1 The Need for Speedy Information 5.2 The Marketing Research Process 5.3 Managing the Information

3. Marketing-Information Management Concept Map of Unit Marketing-Information Management (MIM) Key Learning(s) Understand how marketing-information management effects the product life cycle and consumer. Unit Essential Question How does marketing –information management effect the consumer and product?

4. THE NEED FOR SPEEDY INFORMATION 5.1Pages 122-125Monday, April 4, 2011

5. 5.1 The Need for Speedy Information Lesson Essential Questions What is the purpose of marketing-information management? Why do businesses need marketing information? What careers are found with marketing-information management? What are some of the job functions of a marketing researcher? Vocabulary Syndicated research Polls Engaged customers Client-side researchers

6. Reaching For Data

7. Who is Buying?

8. Engaging Customers

9. Intermission – Page 123 Why do businesses need marketing information? Answer

10. Careers in Marketing Research

11. Marketing Research Firms

12. On the Job

13. Intermission – Page 124 Describe some of the job functions of a marketing researcher. Answer

14. 5.1 The Need for Speedy Information - LEQs What is the purpose of marketing-information management? Answer Why do businesses need marketing information? Answer

15. 5.1 The Need for Speedy Information - LEQs What careers are found with marketing- information management? Answer What are some of the job functions of a marketing researcher? Answer

16. 5.1 Encore: Think Critically Why would presentation skills be important to a marketing research director? Answer Provide two examples of how presentation skills might be used in the position. Answer

17. 5.1 Encore: Think Critically Are there sports teams to which you are totally loyal? If so, whom? Answer Or, do you lose interest and make fewer team- related purchases when the team is not winning? Answer Describe some possible strategies for keeping fans “engaged” during team losing streaks. Answer

18. THE MARKETING RESEARCH PROCESS 5.2Pages 126-132Tuesday, April 5, 2011

19. 5.2 The Marketing Research Process Lesson Essential Questions What are the steps involved in marketing research? How is market research different from marketing research? What are the human factors in marketing research? What are the reasons for potential conflict between sales managers and marketing research managers? Vocabulary Market research Explatory research Desk research Descriptive research Casual research Sample Price points

20. Steps in Marketing Research

21. How It’s Done

22. 1. Discover and Define the Problem

23. 2. Analyze Current Conditions

24. 3. Develop the Process for Data Collection

25. 4. Collect the Data

26. 5. Analyze and Report the Data

27. 6. Determine a Solution to the Problem

28. 7. Implement and Evaluate the Results

29. Intermission – Page 129 Explain how market research is different from marketing research. Answer

30. The Human Factor

31. Research Sophistication

32. Reducing Conflict

33. Ethical Research

34. What’s in It for Me?

35. Worldwide Data

36. Intermission – Page 131 Briefly describe the reasons for potential conflict between sales managers and marketing research types. Answer

37. 5.2 The Marketing Research Process - LEQs What are the steps involved in marketing research? Answer How is market research different from marketing research? Answer

38. 5.2 The Marketing Research Process - LEQs What are the human factors in marketing research? Answer What are the reasons for potential conflict between sales managers and marketing research managers? Answer

39. 5.2 Encore: Think Critically Write a paragraph explaining why defining the problem is critical to the marketing research process. Paragraph Answer

40. 5.2 Encore: Think Critically Movie theaters often charge more for popcorn and a drink than they charge for a movie ticket. Is there a point at which moviegoers will not buy refreshments because of the price? Answer How can theaters know the price point at which demand is the highest? Answer Describe how the price point may be determined. Answer

41. MANAGING THE INFORMATION 5.3Pages 133-137Wednesday, April 6, 2011

42. 5.3 Managing the Information Lesson Essential Questions What are options for electronic data collection? Why do people often resent the collection of personal data? What is the concept of data-driven decisions? Why does Google improve the ranking of ads that get the most clicks? Vocabulary Data mining Cookie Click-through rate

43. Collection of Data

44. Data Mining

45. Cookies Anyone?

46. Consumer Privacy

47. Intermission – Page 135 Why do people often resent the collection of personal data? Answer

48. Data-Driven Decisions

49. Ranking the Ads

50. Intermission – Page 136 Why does Google improve the ranking of ads that get the most clicks? Answer

51. 5.3 Managing the Information - LEQs What are options for electronic data collection? Answer Why do people often resent the collection of personal data? Answer

52. 5.3 Managing the Information - LEQs What is the concept of data-driven decisions? Answer Why does Google improve the ranking of ads that get the most clicks? Answer

53. 5.3 Encore: Think Critically Think about the ways marketers collect data from customers. Is there a difference in collecting data from volunteers as opposed to unknowing consumers? Answer Explain ethical issues and privacy concerns. Answer What boundaries do you believe should be set? Answer

54. 5.3 Encore: Think Critically Advertising tobacco products on television is prohibited. Why would market researches still want to collect data bout televised sports watched by smokers? Answer