1. OnlyHangers.com A Study of Hanger Excellence

2. The Need for Speed (or Hangers) Customized/personalized hangers. Everyone needs to hang up their clothes. Retail Stores need hangers for the clothes they sell. Appearance can be crucial!

3. Formalization Experimentation Founded by Ron Maier in Miami, Florida Privately owned company. Completely Web-Based

4. What Could they Possibly Sell?? OnlyHangers.com strives to provide high quality hangers to everyday buyers at affordable prices.

5. What EXACTLY Do They Do? Provide a wide array of hangers  Wooden  Metal  Satin  Glam Hangers contribute to the image of a retail store.

6. Commerce Value Chain Attract  First Google hit for the search “Hangers”  Maier (the founder) publishes many online articles. Interact  No tax (Outside of Florida)  Free shipping for orders over $300  Monthly specials!  Attractive, user-friendly interface

7. CVC 2…The Sequel Act  No tax (Outside of Florida)  Free shipping on orders over $300  Easy to use shopping cart  Accepts all major credit cards  24 hour shipping  Pre-defined quantity sizes helps make shipping more efficient

8. CVC 3…How Long Does This Take? React  Accepts return within 30 days of purchase  Offer UPS and Fed-Ex tracking for orders  Restocking fee

9. Mark and Mo…How does it work??

10. Show us more…more!!

11. Me Likey…Encore!!

12. Innovation…Alexander Graham Bell Style Hanger sale is a niche market Internet provides a useful medium for success in such a narrow market Niche markets must reach a broad audience to succeed

13. Who’s Listening?? Retailers Everyday People Hanger Enthusiasts?

14. Here’s Who’s Actually Listening!

15. More Boring Graphs…YAY!

16. Even MORE Boring Graphs!!

17. Marketing Strategies Strategy based on Market Dominance Growth Strategy – Intensification Narrow market reassures buyer of product quality

18. Internet Strategy Based around a specific product… Hangers!! Market to audience that will return often Channel Master

19. SUCCESS!! Privately Owned Company Very little public information regarding stock prices, page hits, publicity etc. Site manages an estimated 5,721 unique visitors every month

20. Life or Death Situations Success will rely on their ability to establish deep relationships with long-term customers. Customer service is important in this endeavor.

21. It’s the ONLY Place to Buy Hangers! What can OnlyHangers do to improve?  Need more internet presence...Including advertising, testimonials, reviews etc.  Take a more personal approach to selling hangers.

22. Will OnlyHangers.com Pass the Sixth Grade??

23. This Presentation Has Been Brought to you by… The Letter M!!

24. References www.onlyhangers.com (duh) www.onlyhangers.com http://www.quantcast.com/onlyhangers.com http://www.worldbusinessbook.org/companydetails.php? cid=319&sid=558 http://www.worldbusinessbook.org/companydetails.php? cid=319&sid=558 http://articles.getacoder.com/Choosing_Retail_Clothes_ Hangers_458833x1178093693.htm http://articles.getacoder.com/Choosing_Retail_Clothes_ Hangers_458833x1178093693.htm http://en.wikipedia.org/wiki/Marketing_strategy#Types_of _strategies http://en.wikipedia.org/wiki/Marketing_strategy#Types_of _strategies