1. Design Needs Graphics ADV. ACQ, RETAIL, SERVICE Circle graphic ( PAGE 1) Sign Up Icon In the News Icon What’s New Video Use existing thumbnails for VHR, AdPack, Reporting Templates PAGE 1: Home Page (Circle graphic with Video in center – for all 3 tracks **Different in committed track) MAIN PAGE (Templates) ACQUISTION ADVERTISING RETAIL SERVICE REPORTING Template Page IN THE NEWS Template Page SIGN UP Page (maybe?) TESTIMONIAL PAGE Sign Here Priority

2. Internal Owners & Needs Jen template development (HP/Rick to help), overall flow, project management Final copy on all pages (Hp to help) Get assets from Paul Partner pages (check with BD) Britt: Acquisition page (all versions – need to determine samples, get assets) Service page (all versions – need to determine samples, get assets) Reporting page (all versions – need to determine samples, get assets) Training pages (determine what we can accomplish in Phase 1: With Bob Grill and HP) Rick : Advertising (all versions – need to determine samples, get assets) Retail, (all versions – need to determine samples, get assets) “In the News” (Work with Basso) Testimonial page : determine and gather assets Customer Video: Show me the carfax (for retail page)  with Basso and Zimmer Sommer Dealer videos (get testimonials from RAMS starting December) – support from Britt if needed. ($25 each, 10 Max – 2 each: extra $100) Heather: Overall messaging  to feed into final copy What’s new video: Heather/Zimmerman Advantage Video: Heather/Zimmerman Dealer Videos (work with Anthony and Bill Z) Approvals Angela Testimonial page – how it works Service page a – service page b  in dashboard Sign Up Page – how they work (signy-signy) Partner Pop Ups  Adv, avq – how to gather data and email to Business services Retail PoP pop up  link to Lot Outfitter to sign up

3. Prospects (and PPV to Advantage Customers) Sign Here

4. back Prescribed - By Prospect Type (with override) Rep-facing navigation Customer Type Yes No Service Bay: SERVICE PAGE A SERVICE PAGE B TRAINING Link to Training (if module ready

5. PAGE 1: Prospects (and PPV to Advantage Customers) Sign Here Graphic: Need a graphic to show all 4 reads of how we help businesses. Each should be labeled. Does not need to have PAGE 1 Template This will be the main landing page, where the rep can then click on the video and walk a prospect through our story....

6. Get more cars consumers want. 8 out of 10 used car shoppers Trust CARFAX. ACQUISITION Buyer looked at 100 Million CARFAX Vehicle History Reports last year. Sign upVHR DEALER NAME: you ran CARFAX Reports 0 times before you made an investment On average, CARFAX dealers look at 10 cars for each car they buy. Stats text should look official – not like marketing copy See how other dealers are using CARFAX. Possibly a scroll At Trade. At Auction. Online. Everyhere. Secondary menu bar – so rep can link to additional content Do we have an animated image of the fox walking or moving his arm we can use here? Will need menu item icons ****NOTE TO DESIGNER – DOES NOT HAVE TO BE IN 4 QUANDRANTS. ** SAMPLES SHOULD BE THE FOCUS of the Page (and the largest thing) Followed by DEALER NUMBERS *********

7. ADVERTISING Increase consideration of your cars. No CARFAX – no consideration. Cars marketed with CARFAX online turn 15 days faster. Carfax.com gets more than 70 million visitors each year. Sign upVHR DEALER NAME: 500 wanted the history of your car but couldn’t get one. Dealers with carfax get, on average, 256 views a mo. Stats text should look official – not like marketing copy Possibly a scroll See how other dealers are using CARFAX.

8. RETAIL Build trust before they buy. Sign upVHR DEALER NAME: Your inventory includes XX one owner vehicles. On average, one owner vehicles sell for 15% more. Stats text should look official – not like marketing copy Possibly a scroll See how other dealers are using CARFAX. CLIP OF BUYERS SAYING “SHOW ME THE CARFAX”

9. SERVICE A (w service bay - CSN) Drive sales through service. KEEP CUSTOMERS – SELL MORE Drive sales through service. 1st thing customers want to know about a potential new car -- accidents. The 2 nd is service/repairs...... The 3 rd is price Run a CARFAX Report for every service customer FREE – to acquire cars and encourage trade ins and sales. Sign upReportingVHRWhat’s New News ADpack Current CARFAX dealers’ names appeared in front of buyers 2,195 through service records. EXPANDED Secondary menu bar – so rep can link to additional content at last frame Stats text should look official – not like marketing copy See how other dealers are using CARFAX. (w service bay - CSN)

10. SERVICE B (no service bay – Acquire Better With Service Records Drive sales through service. KEEP CUSTOMERS – SELL MORE Drive sales through service. Sign upReportingVHRWhat’s New News ADpack Current CARFAX dealers’ names appeared in front of buyers 2,195 through service records. EXPANDED Secondary menu bar – so rep can link to additional content at last frame Stats text should look official – not like marketing copy See how other dealers are using CARFAX. 1st thing customers want to know about a potential new car -- accidents. The 2 nd is service/repairs...... The 3 rd is price

11. Sign Up Page Advantage Sign Here PPV ADPack Service History Check

12. Reporting Page: Your Performance Sign Here CARFAX PERFORMANCE INDUSTRY COMPARISON ADVERTISING IMPRESSIONS Show only if dealer is on ADpack Show national average for prospects with no onepager Remove if no one pager

13. In The News Sign Here Recent news articles about Carfax Research reports mentioning carfax Update quarterly. This could be a feed

14. VHR Page (overview) Sign Here

15. back Prescribed - By Customer Type (with override) Rep-facing navigation Customer Type CUSTOMER - Growth CUSTOMER - Committed

16. Customer Growth Home Page (and PPV to Advantage Customers) Sign Here Same as prospect homepage What’s New Video

17. Customer: Growth opportunity What’s New Video

18. Get more cars consumers want. ACQUISITION DEALER NAME: 90% of your vehicles before you purchased them. You ran a CARFAX on 90% of your vehicles before you purchased them. See how other dealers are using CARFAX. 8 out of 10 used car shoppers Trust CARFAX. Buyer looked at 100 Million CARFAX Vehicle History Reports last year. ReportingVHRWhat’s New News ADpack Mobile : email link to dealer. ACQ partners – Have radio buttons that gets fed to spreadsheet or salesforce – then to biz support so they can get connected

19. ADVERTISING Increase consideration of your cars. Your cars are turning XX days faster. Carfax.com gets more than 70 million visitors each year. 2,753 times. DEALER NAME: Potential buyers looked at CARFAX reports for your cars 2,753 times. See how other dealers are using CARFAX. ReportingVHRWhat’s New News ADpack ADV Partners– Have radio buttons that gets fed to spreadsheet or salesforce – then to biz support so they can get connected

20. RETAIL Build trust before they buy.. DEALER NAME: Your inventory has 40% one-Owner Vehicles. See how other dealers are using CARFAX. CLIP OF BUYERS SAYING “SHOW ME THE CARFAX” ReportingWhat’s New News ADpack STORE: – Link directly through salesforce if possible to Dealers Carfaxonline page (with username and password) and place order through the store. VHR

21. SERVICE Drive sales through service. Current CARFAX dealers’ names appeared in front of buyers 2,195 through service records. See how other dealers are using CARFAX. 1st thing customers want to know about a potential new car -- accidents. The 2 nd is service/repairs...... The 3 rd is price Run a CARFAX Report for every service customer FREE – to acquire cars and encourage trade ins and sales. ReportingWhat’s New News ADpackVHR

22. Sign Up Page Advantage Sign Here PPV ADPack Service History Check

23. Reporting Page: Your Performance Sign Here CARFAX PERFORMANCE INDUSTRY COMPARISON ADVERTISING IMPRESSIONS Show only if dealer is on ADpack Show national average for prospects with no onepager Remove if no one pager

24. In The News Sign Here Recent news articles about Carfax Research reports mentioning carfax Update quarterly. This could be a feed

25. VHR Page (overview) Sign Here

26. back Training Module (if possible) How to sell accident cars Major/minor damage Increased value. One-owner sale Value. Serv. Rev., Advertising Trade In valuing, Unique Topics Buy Back Guarantee (confidence/faster sale) Warranty Check (extended serv. Rev.) Customer Info Pack (Faster sale) Recalls/Damage (alerts) Unique Data – Service / Repair CPA Benefits of Advantage. Use VHR as navigation Content interactive Focus on unique to Carfax Focus: RAM Based, One-to-one Show How Carfax Helps Dealers Sell Cars Focus on What is Unique To Carfax

27. Customer: Growth opportunity What’s New Video

28. Customer Committed: Your Performance Sign Here ReportingTRAININGWhat’s New News ADpack

29. Customer Committed Sign Here What’s New Video RETAIL SHC sign up PAGE PoP Sign Up (LINK TO OUTFITTER) Acq. Sign Up (POP UP) ADV. Sign Up (POP UP) ReportingTRAININGWhat’s New News ADpack Testimonials

30. Sign Here ReportingTRAININGWhat’s New News ADpack ACQUISITIONADVERTISING RETAIL Testimonials

31. Testimonial Page Sign Here HOW I use CARFAX at Acquisiton: How I use CARFAX in my Advertising How I use CARFAX at Retail How I use CARFAX at Service How CARFAX helps me Sell more cars: WAIVER FORM (signy-signy) Input  to spreadsheet and/or salesforce?

32. back Training Page How to sell accident cars Major/minor damage Increased value. One-owner sale Value. Serv. Rev., Advertising Trade In valuing, Unique Topics Buy Back Guarantee (confidence/faster sale) Warranty Check (extended serv. Rev.) Customer Info Pack (Faster sale) Recalls/Damage (alerts) Unique Data – Service / Repair CPA Benefits of Advantage. Use VHR as navigation Content interactive Focus on unique to Carfax Focus: RAM Based, One-to-one Show How Carfax Helps Dealers Sell Cars Focus on What is Unique To Carfax