1. Roles and Responsibilities for Observing, Collection and Distribution Systems A Commercial Viewpoint Dave Jones President & CEO Dave Jones President & CEO

2. A Little Background on My Experience at NBC4…

3. While at NBC4… Three successful proposals to NASA Resulted in innovative developments WeatherNet4 New Weather Set Significant increase in “Non- Traditional” imagery exposure to the public Three successful proposals to NASA Resulted in innovative developments WeatherNet4 New Weather Set Significant increase in “Non- Traditional” imagery exposure to the public

4. While at NBC4… These Accomplishments contributed significantly to NBC4 market dominance Opened up the public’s eyes to new and interesting data Resulted in partnerships with NASA, NOAA, FEMA These Accomplishments contributed significantly to NBC4 market dominance Opened up the public’s eyes to new and interesting data Resulted in partnerships with NASA, NOAA, FEMA

5. What’s The Point ? NBC4 distinguished themselves from the competition Pushed the envelope to introduce new types of science information to the public Worked with NASA and NOAA to increase public awareness of additional data NBC4 distinguished themselves from the competition Pushed the envelope to introduce new types of science information to the public Worked with NASA and NOAA to increase public awareness of additional data

6. What’s The Point ? The Public LOVED it !

7. Lead to the Formation of StormCenter.com, Inc. Founding member of the Earth Science Information Partner Federation (ESIP) Increase public awareness of environmental information To foster partnerships between government agencies, universities, non- profit organizations and businesses In order to make earth science information available to a broader community Founding member of the Earth Science Information Partner Federation (ESIP) Increase public awareness of environmental information To foster partnerships between government agencies, universities, non- profit organizations and businesses In order to make earth science information available to a broader community

8. Key Points to My Presentation… The future is in providing ENVIRONMENTAL information (with weather as a key part) All government agencies need to focus on how their missions keep Americans safe This will increase the need to have standardized formats and quality control for all observed, collected and disseminated information. The future is in providing ENVIRONMENTAL information (with weather as a key part) All government agencies need to focus on how their missions keep Americans safe This will increase the need to have standardized formats and quality control for all observed, collected and disseminated information.

9. September 11, 2001 Everything Changed Landsat Image of Smoke from WTC Attack

10. Everything Changed New Roles for Broadcast Meteorologists New Roles for Government Agencies New Information needs for Americans New Priorities New Roles for Broadcast Meteorologists New Roles for Government Agencies New Information needs for Americans New Priorities September 11, 2001

11. Roles for Collection, Observation & Distribution

12. Absolute responsibility for these critical tasks must remain with each government agency In the case of NOAA/NWS Data observation, collection and distribution systems Private sector data should augment data stream if quality measures are met Absolute responsibility for these critical tasks must remain with each government agency In the case of NOAA/NWS Data observation, collection and distribution systems Private sector data should augment data stream if quality measures are met Roles for Collection, Observation & Distribution

13. Highest levels of quality assurance must exist with collection, observation & distribution This will ensure that the data collected is consistent in its quality and prepared for distribution to the private sector & public Highest levels of quality assurance must exist with collection, observation & distribution This will ensure that the data collected is consistent in its quality and prepared for distribution to the private sector & public Roles for Collection, Observation & Distribution

14. The private sector’s role is to: Value-Add to available data Focus on creating Products & Services to serve all markets Including the government Work with government agencies as partners Roles for Collection, Observation & Distribution

15. Recommendation: Accelerate Public/Private Partnerships with critical government agencies Identify a Common Approach to Working with the Private Sector When Government Agencies can see the private sector as a partner … everyone wins! Roles for Collection, Observation & Distribution

16. Thank you