1. Improving Public Confidence in Birmingham Ashley Ames Research Director, Ipsos MORI

2. Issues facing Britain: Dec 2008 Base: 983 British adults 18+, 11 th -16th Dec 2008 What would you say is the most important issue facing Britain today? What do you see as other important issues facing Britain today? Unemployment Economy Crime/law and order Inflation/prices Education/Schools Top mentions % NHS Race relations/immigration Housing Poverty/Inequality Change since Nov ‘08 +4 -3 0 +1 +2 Defence/Foreign Affairs/ Terrorism Source: Ipsos MORI Issues Index 0 0

3. A steady rise in prominence of crime as key public issue over past 25 years Year Proportion citing crime/law and order as a key issue

4. …despite many falls in concern about specific crimes…. % very worried Source: Nicholas, S., Kershaw, C. and Walker, A. (2007) Crime in England and Wales 2006/07 Home Office Statistical Bulletin 2nd Edition, Crown Copyright

5. Two-thirds agree British society is ‘broken’ Strongly agree Don’t know Tend to disagree Neither To what extent do you agree or disagree that British society is broken? Tend to agree Strongly disagree 27%63% Agree 18-34 63% 35-54 61% 55+ 64% ABC1 61% C2DE 65% Source: Ipsos MORI Political Monitor Base: 1,017 British adults 18+, 12-14 September 2008

6. How well do we know “the public”?

7. What do the public think will reduce crime in Britain? Better parenting Better discipline in schools More constructive activities for young people Capital punishment for murder More police on the beat QWhich two or three of these do you think would do most to reduce crime in Britain? Base: Representative samples of British residents (c.2,000), 2004 More effective programmes to change behaviour Introducing a national identity card More offenders in prison ??

8. What do the public think will reduce crime? Better parenting Better discipline in schools More constructive activities for young people Capital punishment for murder More police on the beat QWhich two or three of these do you think would do most to reduce crime in Britain? Base: Representative samples of British residents (c.2,000), 2004 More effective programmes to change behaviour Introducing a national identity card More offenders in prison

9. We love ASBOs Strongly support Strongly oppose 1% Neither/nor Tend to support Tend to oppose QTo what extent do you support or oppose the issuing of ASBOs to people responsible for anti-social behaviour? Base: All respondents in England & Wales (1,857) Don’t know 2%

10. Are ASBOs effective? Stopping people from causing anti-social behaviour % Effective % Not effective QTo what extent do you think ASBOs are effective in… Base: All who have at least heard of ASBOs (1,724)

11. Are ASBOs effective? Stopping people from causing anti-social behaviour % Effective % Not effective Showing the local community that something is being done about anti- social behaviour QTo what extent do you think ASBOs are effective in… Base: All who have at least heard of ASBOs (1,724)

12. Do we ask the right questions?

13. Priorities for the Police Response to 999 emergencies Tackling gun crime Bringing offenders to justice Investigating major crimes Supporting work to counter terrorism Tackling drug abuse Making police more visible to the public Tackling burglary of homes Base: All respondents (502) Q20How important do you think it is for xxx Police to focus resources on the following…? % rating as ‘essential’ Tackling anti-social behaviour Reducing robbery Tackling domestic violence Dealing with problems cause by young people Tackling racial discrimination Helping develop sense of community spirit Improving road safety Reducing vehicle crime

14. A new era with new measures … How much would you agree or disagree that the police and local council are dealing with the anti- social behaviour and crime issues that matter in this area?

15. But does it matter? Police and Councils not so different after all? Q. Seek people’s views about crime/anti-social behaviour in local area? % Disagree% Agree Base: 1,896 GB adults, 18+. Sept 2008. Source: Ipsos MORI Police Local Council 42 43 39 37 Police Local Council Q. Successfully dealing with crime/anti-social behaviour issues that matter? 30 37 42 35 Police Local Council Q. Keep people informed about how crime/anti-social behaviour is dealt with? 45 34 33

16. We can communicate, consult, engage, involve and empower But what do residents want?

17. Need to understand the public point of view Base: 1,896 GB adults, 18+. Sept 2008. Source: Ipsos MORI Q Which of these statements comes closest to your own attitude towards how the Police and Local Council tackle anti-social behavior and crime in this area? 58% 16% 18% Already involved (3%) Want active involvement (3%) Want more of a say Want information (but no further involvement) Don’t care (as long as they do job)

18. So what do journalists want? Willingness to discuss issues Open/honest relationship Speedy response Long-term relationship Access to top staff Regular personal contact Pro-active attitude and actions Advance warning of stories Invitations to events Newsworthy material Regular press releases Base: Ipsos MORI Journalists study 2007 Importance Score

19. -  Perceived quality of press relations   + Base: Business & Financial Journalists (59), Summer 2005 Press relations and favourability -  Favourability to organisations  + Line of “best fit”

20. What do people want to be told, and how?

21. How would people like to receive information about local policing? And how, if at all, would you like to be kept informed about progress made on neighbourhood policing priorities? Police newsletter From police via letter Council newsletter From police at a public meeting From police via email Local paper In person from a PCSO/police officer Police authority Crime and policing representative TOP MENTIONS Base: 1,585 adults aged 15+ living in England and Wales; fieldwork 26-29 September 2008

22. % Very interested Base: 1,000 residents living in the Hampshire Police Force area; fieldwork 28 th August to 8 th September 2008 Public interest in police information Thinking about the sort of information the police could give you, can you please tell me how interested you would be in receiving information about each of the following matters? What is being done about crime and anti-social behaviour in your area How much crime and anti-social behaviour there is in your area Names and contact details of the safer neighbourhood policing team in your area Who is in charge of policing in your area How money is spent on policing in your area

23. Do we communicate the important things? How to pay bills to the council % Informed How to complain to the council What the council spends its money on How and where to register to vote Whether council is delivering on its promises What standard of service you should expect How you can get involved in local decision- making What the council is doing to tackle anti-social behaviour in your local area How well the council is performing Base: Birmingham CC BVPI survey 2006 Q How well informed do you feel about each of the following?

24. More and more proof that direct communications work

25. 1. From OCJR …

27. Positive impact on confidence Proportion saying they were confident that the CJS was effective in bringing people who commit crimes to justice Source: http://www.justice.gov.uk/docs/inform-persuade-remind.pdf 34 30 33 37 45 40 46 48 0% 10% 20% 30% 40% 50% 60% Any leafletPosted through door Handed personally Handed with explanation PrePost

28. 2. From Surrey …

29. Impact of newsletters in East Surrey Tandridge Mole Valley Reigate & Banstead Confident in neighbourhood police Mole Valley Aware of neighbourhood officer/ team Tandridge Reigate & Banstead 39% 53% 42% 34% Feel well informed about policing Reigate & Banstead Mole Valley Tandridge 32% 41% 38% 23% 38% 35% 75% 66% 70% 58% 71% 70% 0% 20% 40% 60% 80% Wave 1Wave 2 %

30. What you say and how you say it

31. Be wary of … “Crime has been reduced by xx%” “This area is the safest it has been for xx years” “You are less likely to be a victim now since xx”

32. Remember … Year Proportion citing crime/law and order as a key issue

33. Keep it local, local, local

34. As well as localised …  Action-oriented –What is being done? –Is this tangible (ie how can people hold you to account?)  Visually stimulating –Pictures / maps / photos / colour  Contact details  Distribution ideally by local PCSOs/neighbourhood teams  Fairly frequent (at least quarterly?)  Branding will vary depending on area –eg in London “Metropolitan Police” has resonance, “Safer Neighbourhoods” does not –No Jargon (partnerships take care!)

35. Kenneth Williams on Jackanory 1968 Real life stories are best…

36. Not some corporate “strategy”

38. How can people be engaged most effectively?

39. In favour of engagement, but don’t always do it Support Base: All residents (1,021) Yes, support No, oppose Don’t know/no opinion Involvement QAnd would you personally be interested in getting involved? Yes No Depends Don’t know Source: All respondents who support the idea (835) ONLY 2% TURNED UP!! QIn principle, would you support or oppose extending Community Partnerships to other parts of the Borough?

40. In favour of engagement, but don’t always do it SupportInvolvement QIn principle, would you support or oppose extending Community Partnerships to other parts of the Borough? QAnd would you personally be interested in getting involved? Base: All residents (1,021) Yes, support No, oppose Don’t know/no opinion Yes No Depends Don’t know Source: All respondents who support the idea (835) ONLY 2% TURNED UP!!

41. In your area …  How well are local meetings co-ordinated? –Police/ local council / residents association / tenants association / etc  What follow-up do attendees receive? –Can they see the benefit of attending / giving their views?  Is format / structure … –Engaging for attendees? –Engaging for facilitators? –Tailored to ensure follow-up?

42. Your staff are key

43. Base: All contacting police in Public Contact survey All satisfied with their contact with the police % who rate police as good QTaking everything into account, would you say the police in your area do a good or a poor job? All dissatisfied with their contact with the police Customer service is critical

44. Advocacy for Criminal Justice System Q. Which of these phrases best describes the way you would speak about the Criminal Justice System as a whole? Overall Police Prisons Magistrates’ courts CPS Crown court Probation -13 -34 -39 +2 -2 +5 -9 Net ± % % Be critical% Speak highly Source: Ipsos MORI, 2006 Base: Wave 4 All staff (junior and senior) within CJS agencies (2,402). Fieldwork: 1st June – 12th July 2006

45. Advocacy - self fulfilling prophecy? OverallExcellentGoodFairWeakPoor %Strongly agree that they would speak highly of the authority to others outside the organisation Base: All respondents (500). Fieldwork: 12 th – 27 th May 2005

46. Over to you..  Your understanding of local residents –Why are residents more negative than people in this room? –What would make them more positive?  Your communications and engagement –How could you improve their (positive) impact on the public?  Your people –Are you using staff most effectively? –What would make them stronger advocates?