1. Copyright 2004 Bowie & Buttle All rights reserved Use of the Figures to Facilitate Tutorials/Discussion To assist you with the preparation of lectures, tutorials and student discussion, the figures from the book are available here as part of a PowerPoint presentation. Each slide is annotated with some ideas and guidance on the use of the material in lectures. Chapter: 6 Locating the Offer

2. Copyright 2004 Bowie & Buttle All rights reserved Learning Outcomes You should be able to:  Understand the importance of location as a pre- requisite for developing a profitable hospitality business  Identify the main classes of hospitality location  Research the characteristics of potential sites using relevant criteria  Recognize the complexity of the destination product  Evaluate the components of a destination’s image  Understand how hospitality companies work with destination marketing organizations.

3. Copyright 2004 Bowie & Buttle All rights reserved Visitor arrivals in Cancun 1975 - 1996

4. Copyright 2004 Bowie & Buttle All rights reserved Tourist area life cycle: Cancun, Mexico 1975 - 1996

5. Copyright 2004 Bowie & Buttle All rights reserved Location criteria for European hotel chain development strategy