1. 1 Cluster:Juices Procession Industry Document: presentation of the main conclusions of the cluster survey Cluster:Juices Procession Industry Document: presentation of the main conclusions of the cluster survey THE REGION OF MURCIA, SPAIN

2. 2 Region of Murcia REGION OF MURCIA

3. 3 High concentration of juice companies (1) “Other” includes companies from other regions of Spain. Among them, the biggest companies are Granini (3.6%), Pepsico (3,4%), Pascual (3.1%), Eurojuice (3.1%), Dream fruits (2.9%), Agrozumos (2.8) and López Moreno (2.1%).

4. 4 Companies Interviewed Main companies for the PSIP still pending! –Agrumexport: still pending! 1.Amgat Citrus Products 2.Antonio Muñoz 3.Bradock Food Products still pending! –Cofrutos: still pending! 4.Conservas Mira 5.Halcon Foods 6.Hero 7.J. Garcia Carrion 8.Juver 9.La Verja 10.Marin Montejano 11.Rostoy Other companies (C) & institutions (I) interviewed 12.Agrupación de Conserveros (I) 13.Ailimpo (I) 14.Cítricos de Murcia (C) 15.Conservas de Murcia (C) 16.CTNC (I) 17.Derivados Citricos (C) 18.FMC Europe 19.University Miguel Hernandez – Department of Food Technology (I)

5. 5 Other Companies which might be part of the juices PSIP  CitromilExtraction of citrus  Eurogranizados  HerbspainExtraction of citrus  Hortimur  Mensajero AlimentaciónAll kind of juices  Miguel Parra e HijosExtraction of citrus  Panarro FoodsProduction of juices commercialised by Bradock  Rivervend EspañaCitrus juices  Tropicana – Al ValleAll kind of juices, a really innovative company *TanaCitrus juices

6. 6 Company Information Turnover Employees Year of creation Typology of the persons interviewed: Internationalization: Products Portfolio: Subcontracting 69.957.733,45 356,64 1.972 Employee, responsible of the quality or R&D department with high qualification Two are part of a international group (Hero, Juver). But their R&D and product development is done locally Mainly juices (80%), but there are companies diversified to wine (Garcia Carrion, Rostoy) and other products (Hero) Clients or providers

7. 7 Company Management IPR Organisation Education Mainly trademarks, is not relevant on patents or designs Marketing department, and of course manufacturing department Many of them do not have relevant education (manufacturing employees). In the technical department, the employees have a university degree. Just in a few cases PhD

8. 8 Company Strategy Orientation Competitors Constraints 73,3% development of new products. 53% detection and conquest of new markets Local competitors: Pascual (Zumosol), Granini, Alvalle (Tropicana) Concentration of the commercialisation chain Providers organisation (agriculture cooperatives) Frauds on juices composition

9. 9 Information System Electronic Networks Press subscriptions Good connections. But just two of them have a permanent and structured system for share information There are many magazines received by all of the companies. Providers of machinery and other inputs also made a permanent update of information to these companies as potential customers

10. 10 Innovation & Watch Main sources Fields of Survey Sources of information Practical of Watch The Market Providers Products Technologies Market Regulations Fairs Internet Research Institutions and Professional organisations Formalised on customers, suppliers and markets

11. 11 Networks Participation of the company and the management in organisations Agrupación de Conserveros CTNC AILIMPO Asozumos: AIJN

12. 12 Conclusions The growth in companies come from product innovation Information comes from different sources, but none of them satisfactory They do not consider themselves as a cluster. However they express that their information needs are the same for all of them Main expected difficulties –Four industrial associations providing information –There is not a common umbrella for all of them that would be able to be the basis for the setting-up a system with enough resources to update the information

13. 13 Contact details: Esteban Pelayo / Juan A. Aroca Murcia Regional Development Agency (INFO) Innovation Department Ave. de la Fama 3 - 30003 Murcia (Spain) Tel: +34 968 366 849 Fax: +34 968 368 441 email: stratinc@info.carm.es THANK YOU FOR YOUR ATTENTION!