1. “Developing Successful Partnerships” Steve Kuhl National WCM Program Manager NWS Headquarters September 17, 2003 September 17, 2003 NOAA’s National Weather Service OCWWS: Help Us – Help You!

2. Presentation Outline Greetings from Office of Services Greetings from Office of Services A few questions about Partnerships? A few questions about Partnerships? Defining and Developing Partnerships Defining and Developing Partnerships Do’s and Don’ts Do’s and Don’ts Partnerships Today Partnerships Today Partnerships Tomorrow Partnerships Tomorrow Conclusion Conclusion OCWWS: Help Us – Help You!

3. Greetings from Greg Mandt Director, OCWWS Vision: Satisfied customers through quality service leadership. Mission: To lead NWS efforts to sustain and enhance climate, water, and weather services; establish NWS operational requirements; evaluate customer satisfaction; and, train the workforce. OCWWS: Help Us – Help You!

4. What is a Partnership? What is a Partnership? Why should we develop Partnerships?Why should we develop Partnerships? Who are our Climate Services Partners?Who are our Climate Services Partners? Let me ask you a few questions? OCWWS: Help Us – Help You!

5. Partnership Defined A relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal. The American Heritage® Dictionary of the English Language OCWWS: Help Us – Help You! “To Do Together What You Can’t Do Alone!”

6. “We can’t do it without you. You can’t do it without us.” OCWWS: Help Us – Help You! - Jack Kelly AMS 2000

7. Six Steps to Developing Successful Partnerships: Personal experience of Steve Kuhl Make personal contact Make personal contact –Give them a phone call or send them an e:mail –Talk to people at conferences and give public presentations Answer the Big Question: “What’s in it for them?”Answer the Big Question: “What’s in it for them?” Advertise programs on your office web siteAdvertise programs on your office web site Invite your new partners to visit your WFOInvite your new partners to visit your WFO Visit your new partners at their locationVisit your new partners at their location ”Take the time” to sit down and have a cup of coffee with them! ”Take the time” to sit down and have a cup of coffee with them! OCWWS: Help Us – Help You!

8. Do’s and Don’ts Don’t: Ask partners to lobby for you Don’t: Ask partners to lobby for you Do: Ensure they appreciate the significance of what you do Do: Ensure they appreciate the significance of what you do Don’t: Ask partners to get you more resources Don’t: Ask partners to get you more resources Do: Advise them of your resource constraints Do: Advise them of your resource constraints Don’t: Create individual user specific services Don’t: Create individual user specific services Do: Make standard services relevant to user needs Do: Make standard services relevant to user needs Don’t: Promise your partners the world Don’t: Promise your partners the world Do: Deliver them realistic services within your means Do: Deliver them realistic services within your means OCWWS: Help Us – Help You!

9. NWS Partnerships Today: Private Weather Firms Specialized Forecasts and Services OCWWS: Help Us – Help You!

10. NWS Partnerships Today: News Media How do you receive weather warnings? 65% Television 65% Television 17% Radio 17% Radio 10% When the storm hits 10% When the storm hits --source: USA Today web survey, May 2000 OCWWS: Help Us – Help You!

11. NWS Partnerships Today: Emergency Management OCWWS: Help Us – Help You!

12. NWS Partnerships Today: Public OCWWS: Help Us – Help You!

13. Example of a Successful NWS Partnership Data Acquisition & Processing Numerical Modeling Warnings Operations Dissemination Response OCWWS: Help Us – Help You! November 10, 2002 Van Wert, Ohio F4 Tornado

14. NWS Partnerships Tomorrow: National Digital Forecast Database (NDFD) Focuses NWS Meteorologist on MeteorologyFocuses NWS Meteorologist on Meteorology Allows Private/Public Sector to Access Data Base for Their Own ApplicationAllows Private/Public Sector to Access Data Base for Their Own Application Timeframe: FY 2003 - 2005Timeframe: FY 2003 - 2005 Beyond 2005, Working Toward a Complete Seamless 4-D Digital ObservationsObservations AnalysesAnalyses ForecastsForecasts Uncertainty InformationUncertainty Information Outlooks, Watches, WarningsOutlooks, Watches, Warnings Gridded Forecast Database TODAY...RAIN LIKELY. SNOW LIKELY ABOVE 2500 FEET. SNOW ACCUMULATION BY LATE AFTERNOON 1 TO 2 INCHES ABOVE 2500 FEET. COLDER WITH HIGHS 35 TO 40. SOUTHEAST WIND 5 TO 10 MPH SHIFTING TO THE SOUTHWESTEARLY THIS AFTERNOON. CHANCE OF PRECIPITATION 70%. OCWWS: Help Us – Help You!

15. NWS Partnerships Tomorrow: Evolving to Meet Customer Needs Local Climate Services? OCWWS: Help Us – Help You!

16. Partnerships Tomorrow: Evolving to Meet Customer Needs “Partnerships are most likely to succeed when the sectors maintain an ongoing dialogue, and when they have a mutual respect for and understanding of each partner’s skills, cultural approach, and organization framework.” Fair Weather: Effective Partnerships in Weather and Climate Services (National Research Council, 2003) OCWWS: Help Us – Help You!

17. Conclusion “Coming together is a beginning, staying together is progress, and working together is success.” - Henry Ford OCWWS: Help Us – Help You!