1. Marketing: Real People, Real Choices, 4e Chapter 3

2. Wecapisca Company makes claims in its advertising that cannot be proven true or untrue. It is using 1.puffery. 2.deceptive advertising. 3.green marketing. 4.business ethics.

3. Wecapisca Company makes claims in its advertising that cannot be proven true or untrue. It is using 1.puffery. 2.deceptive advertising. 3.green marketing. 4.business ethics.

4. The world’s largest economic community is called the ______________. 1.World Trade Organization (WTO) 2.General Agreement on Tariffs and Trade (GATT) 3.North American Free Trade Agreement (NAFTA) 4.European Union (EU)

5. The world’s largest economic community is called the ______________. 1.World Trade Organization (WTO) 2.General Agreement on Tariffs and Trade (GATT) 3.North American Free Trade Agreement (NAFTA) 4.European Union (EU)

6. Most companies require new employees to read and sign a set of standards that they must follow. This set of standards is called ________. 1.a code of ethics 2.a set of values 3.a binding arbitration 4.business rules

7. Most companies require new employees to read and sign a set of standards that they must follow. This set of standards is called ________. 1.a code of ethics 2.a set of values 3.a binding arbitration 4.business rules

8. A quota that completely prohibits specified goods from entering or leaving a country is called an embargo. 1.True2.False

9. A quota that completely prohibits specified goods from entering or leaving a country is called an embargo. 1.True2.False

10. An oligopoly implies that one seller controls a market. 1.True2.False

11. An oligopoly implies that one seller controls a market. 1.True2.False

12. Consumers can look to the federally specified consumer bill of rights for buyer protection. 1.True2.False

13. Consumers can look to the federally specified consumer bill of rights for buyer protection. 1.True2.False

14. British Petroleum is advertising the reduction of emissions of toxic gases at its production facilities. This is an example of green marketing. 1.True2.False

15. British Petroleum is advertising the reduction of emissions of toxic gases at its production facilities. This is an example of green marketing. 1.True2.False

16. The consumer bill of rights includes all of the following except 1.the right to be safe 2.the right to be informed 3.the right to be seen 4.the right to be heard

17. The consumer bill of rights includes all of the following except 1.the right to be safe 2.the right to be informed 3.the right to be seen 4.the right to be heard

18. Most successful marketing takes place only in the United States. 1.True2.False

19. Most successful marketing takes place only in the United States. 1.True2.False

20. Standardization and adaptation are different ways to market on a global basis. 1.True2.False

21. Standardization and adaptation are different ways to market on a global basis. 1.True2.False

22. Trade regulations are established to protect one country’s domestic industries from foreign competition. Trade regulations may include all of the following except 1.tariffs 2.quotas 3.product standards 4.imported products

23. Trade regulations are established to protect one country’s domestic industries from foreign competition. Trade regulations may include all of the following except 1.tariffs 2.quotas 3.product standards 4.imported products

24. A primary reason for looking for opportunities in international markets might include: 1.matured markets/industries at home 2.changes in the presidency in the U.S. 3.reduced transportation and communication inter-countries 4.high unemployment in Europe

25. A primary reason for looking for opportunities in international markets might include: 1.matured markets/industries at home 2.changes in the presidency in the U.S. 3.reduced transportation and communication inter-countries 4.high unemployment in Europe

26. A joint venture, which is a business partnership with another company, is formed when a firm lacks the skills or financial resources to enter a foreign market. 1.True2.False

27. A joint venture, which is a business partnership with another company, is formed when a firm lacks the skills or financial resources to enter a foreign market. 1.True2.False

28. The most dramatic effects of trade competition in the United States occurred as foreign companies have eroded American leadership in several manufacturing bases. 1.True2.False

29. The most dramatic effects of trade competition in the United States occurred as foreign companies have eroded American leadership in several manufacturing bases. 1.True2.False

30. If I sell Chinese branded sets of five glasses to a target market in China, I would be primarily interested in the knowledge of _________. 1.ethnocentrism 2.semiotics 3.local content rules 4.cultural values

31. If I sell Chinese branded sets of five glasses to a target market in China, I would be primarily interested in the knowledge of _________. 1.ethnocentrism 2.semiotics 3.local content rules 4.cultural values

32. The Russian government restricted foreign Vodka companies from obtaining more than a very small percent of market share by setting high import duties and banning them from advertising on Russian television. This is an example of ____________. 1.counter trade 2.protectionism 3.quotas 4.green marketing

33. The Russian government restricted foreign Vodka companies from obtaining more than a very small percent of market share by setting high import duties and banning them from advertising on Russian television. This is an example of ____________. 1.counter trade 2.protectionism 3.quotas 4.green marketing

34. A more is a custom with a strong moral overtone. 1.True2.False

35. A more is a custom with a strong moral overtone. 1.True2.False

36. The U.S. has an individualistic culture. 1.True2.False

37. The U.S. has an individualistic culture. 1.True2.False

38. Iran is practicing expropriation when it takes control of all U.S. assets in the country. 1.True2.False

39. Iran is practicing expropriation when it takes control of all U.S. assets in the country. 1.True2.False