1. Publishing: Books and Beyond Guest speaker: Ivar Nelson JAMM 100

2. Please initial roster and indicate whether you have registered your iClicker Turn in green information sheets after class Be sure to register clickers: http://www.iclicker.com/registration/ JAMM 100

3. 3 Schedule Update Today: Books and publishing Friday: Newspapers Monday: NO CLASS (Labor Day) Tuesday: Pre-advising meetings begin for Section 1, JAMM majors Please sign up for an appointment today Meet Sara in Admin 115, CLASS Advising Center

4. Chapter 3: Newspapers JAMM 100

5. Clicker Quiz #3 Which television talk-show host created a book club that has boosted purchases of chosen books? A. David Letterman B. Ellen DeGeneres C. Rachel Ray D. Jay Leno E. Oprah Winfrey JAMM 100

6. Founder, Bookpeople of Moscow Former Director, University of Idaho Press Former Director, Eastern Washington University Press JAMM 100

7. Book publishing Information A challenge for new digital media (ex:Wikipedia) is accuracy and credibility Entertainment Where printed books will likely disappear first (Kindle’s most popular books are leisure fiction (Danielle Steele, Stephen King, etc.) New media publishers will really need to start focusing on the content and not the printing for them to be credible and successful. JAMM 100

8. Book publishing Concept: editor or publisher realizes a need for specific book and finds the authors who fill that need Creation: the person who creates, automatically owns the work they have done. (creator=V.I.P.) They can sell their ownership for money Development: publishers and editors help creators develop the concept JAMM 100

9. Book publishing Editing: one of the most important functions in the publishing world. Makes ideas understandable and put together Design: must be appealing and grab your attention from the coffee table; important that it is functional JAMM 100

10. Book publishing: economics The problem with digital revolution is there is no longer anyone willing to pay for information. No market in a capitalist system Print book sales are declining but no more than anything else. ebooks only make up about 1.3 percent of total book sales… but number is growing every year. JAMM 100

11. Amazon Kindle 2 “Lighter, brighter and chattier…” Easier to read, control… still $359 Tie-in with Stephen King’s short story $3.99 to download, exclusive to Kindle

12. Clicker Quiz #4 What is the name of the digital reader for books developed by Amazon? a) Kindle b) Utne Reader c) Macromedia d) FireFox e) iReader JAMM 100