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Published byWhitney Potter Modified over 9 years ago
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Chapter 6 Entrepreneurship
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Control Reap the Profit Challenge of Something New Opportunity Is There
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Manish Gupta, owner of Handmade Expressions Launched company in 2005 Realized upon traveling through India that these were a number of traditional artisans that couldn’t even earn a dollar a day. The craft would die out! Has six employees and five Indian people who meet with local artisans and cooperatives Find communicating is hard with folks in India! No email, cell phones often Makes $900,000 to $1 million/year in sales, selling to 700 U.S. stores, including Papyrus and Pottery Barn
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Opportunity + Resources New Value So this can apply to a for profit or nonprofit entity!
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1. Self-motivated. 2. Self-assured and confident. 3. Doers, not dreamers. 4. Full of energy. 5. Alright with taking educated risks.
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20 million businesses are run out of homes in the U.S. Many are helped through Web services (shipping or selling!) Online sales account for 8% of all retail sales in the U.S. 24 hour business Ease and low expense of mailing customers Ease of reaching small target markets over large geographic areas
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In corporations Intrapreneurs or corporate entrepreneurs Have to have right culture Much of the reward – not much of the risk In incubators Arte’ Center for the Advancement of Research, Technology, and Entrepreneurship Arte’ Center for the Advancement of Research, Technology, and Entrepreneurship
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Now 27 and 31 Founded company in 2002company Marketed as “Art for Your Television” Make ready-made DVDs for still photo or film that runs constantly on plasma TVs Project sales in 2008 of over $1 million Use feature-packed digital cameras that are really inexpensive!
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Generate 75 percent of new jobs in U.S. each year Generate over 50% of GDP in U.S. Generate 11 TIMES the innovations of large businesses. Definitions of what constitutes a small business sometimes vary by industry
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You can lose your shirt! 60% of small businesses go out of business in the first six years Owning a business is likely to be extremely stressful. Loving a field does not mean you’ll be successful as a business owner in that field!
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The SBA (Small Business Administration) helps by backing loans made by private banks AND by providing workshops and consulting SCORE helps by consulting and providing resources and data. Credit, capacity, character, and collateral are all critical to getting the funding you need, should you require outside funding.
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Knowing your customers well Understand who your market is A set of people who are willing and able to purchase your products Good human resource management Hiring, training, firing, motivating, examining, repositioning Knowing accounting (or knowing someone who does) Not being afraid to ask for help
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