1. Stage 3 The Final Push

2. Learning Objectives Examine the 2008 Election in the broader context of American electoral history Discuss the strategy of presidential campaigns

3. McCain’s Brief Moment The One Ad http://www.youtube.com/watch?v=n_vVN0UwUyo People began Questioning Obama’s Ability to lead and his experience The Palin Rollout – http://www.youtube.com/watch?v=psyo4JDbJJ4 http://www.youtube.com/watch?v=psyo4JDbJJ4

4. Obama Advantages Financial resources The Primary The Map

5. 9/14 Global Financial Crisis Largest economic Crisis in 70 years Too many subprime mortgages are issued, and sold as investments The Dow Tumbles, confidence in markets crumbles

6. Fallout of 9/14 Lehman Brothers Declares Chapter 11 Holds too many mortgaged backed securities

7. Fallout of 9/14 Merrill Lynch collapses

8. Fallout of 9/14 American International Group (AIG) Gets an emergency loan of 5 million dollars

9. Policy Reaction President Bush offers upwards of 700 Billion bailout plan Congress Must Pass it McCain Suspends the campaign

10. Mistakes and Damage Control McCain makes the defining statement of the election – http://www.youtube.com/watch?v=tSBs0tBVrHk http://www.youtube.com/watch?v=tSBs0tBVrHk McCain on Letterman – http://www.youtube.com/watch?v=6ARI1fgHEBc http://www.youtube.com/watch?v=6ARI1fgHEBc Obama stays above the fray

11. Political Fallout from 9/14 McCain changes strategy Obama benefits

12. Presidential Debates History General Strategies

13. Presidential Debates Who it Helps Who it Hurts

14. Presidential Debates Who Wins (whomever is leading in the polls) Does it matter

15. Presidential Debates Do Not Make Mistakes What don't you want to do? – The 1960 DebateDebate – Look ancientancient – Seem heartlessheartless – You are no Jack KennedyJack Kennedy – Eastern Europe is Free And again Eastern EuropeAnd again – The Global TestGlobal Test – Adm. James Stockdale Blind, Deaf, Dumb BlindDeafDumb

16. The Phillies Win Oct 30 th First World Series since 1980 Second in my lifetime Second in the history of the Franchise

17. The First Debate Would McCain Show up? – http://www.youtube.com/watch?v=EKeISsYKROI http://www.youtube.com/watch?v=EKeISsYKROI Podium Format Obama Strategy No Game Changer

18. The Vice Presidential Debate Most heavily watched debate Not very exciting Not a game changer

19. The Second Presidential Debate The Nixon-Kennedy Myth Town Hall format No game changer

20. The Third Debate No Game Changer either The Candidates leading in the polls reflected the winners of each debates

21. The End Game Obama Leads McCain by 6-7 points No Good news for the Republican Party Two Joes make it interesting – Plumber- http://www.youtube.com/watch?v=Z7wlDtfs1AM http://www.youtube.com/watch?v=Z7wlDtfs1AM – Biden- http://www.youtube.com/watch?v=IpiNfuG8YY8 http://www.youtube.com/watch?v=IpiNfuG8YY8

22. The End Game McCain pulls out of Michigan McCain has to go negative Obama stays on message

23. Did the Campaign Matter? It was the Democrat’s Campaign to lose Obama used overwhelming financial resources Obama played a very safe campaign, which he needed to do. (McCain=Bush, Change)